I am a multidisciplinary creative with over a decade of experience in the fashion industry, specializing in high-end storytelling, movement, composition, and quality. My expertise lies in creative production, social and content management, and brand development. I focus on creating trend-forward, elevated content that feels both current and lasting. I thrive in roles where I can lead brand growth strategies, manage creative teams, and drive marketing initiatives. I bring a strategic, brand-focused approach to every project, collaborating closely with teams and agencies to achieve impactful results worldwide.

Jasmine Conley

I am a multidisciplinary creative with over a decade of experience in the fashion industry, specializing in high-end storytelling, movement, composition, and quality. My expertise lies in creative production, social and content management, and brand development. I focus on creating trend-forward, elevated content that feels both current and lasting. I thrive in roles where I can lead brand growth strategies, manage creative teams, and drive marketing initiatives. I bring a strategic, brand-focused approach to every project, collaborating closely with teams and agencies to achieve impactful results worldwide.

Available to hire

I am a multidisciplinary creative with over a decade of experience in the fashion industry, specializing in high-end storytelling, movement, composition, and quality. My expertise lies in creative production, social and content management, and brand development. I focus on creating trend-forward, elevated content that feels both current and lasting.

I thrive in roles where I can lead brand growth strategies, manage creative teams, and drive marketing initiatives. I bring a strategic, brand-focused approach to every project, collaborating closely with teams and agencies to achieve impactful results worldwide.

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Work Experience

Creative Director at Haus Suite Creative
January 1, 2025 - Present
Lead brand growth strategies to project homegrown Australian brands globally. Manage creative production domestically and internationally. Oversee social media management and UGC content creation.
Creative Marketing Manager at Elliatt
January 1, 2025 - July 29, 2025
Directed general content shoots and co-conceptualized campaign editorials with the Creative Director/CEO. Managed and mentored Marketing & Social Coordinator and Graphic Designer. Led marketing initiatives including events, giveaways, and campaign launches. Liaised with US PR agency, wholesalers, and e-commerce manager. Oversaw influencer marketing strategy, EDM scheduling, social media content, and managed the marketing budget.
Creative Manager at Showpo
January 1, 2024 - July 29, 2025
Led creative direction from pre to post production for campaigns, general content, social shoots, and e-commerce shoots. Managed a team including stylist, photographer, and graphic designer. Oversaw social media content production, managed budgets, project-managed graphics, PR, product, and paid marketing to deliver cohesive campaigns. Served as point of contact for agencies and talent business partners. Contributed to social media virality content planning and reported on campaign performance and company OKRs.
Social Media Manager at Freelance Brand & Socials
December 31, 2022 - July 29, 2025
Handled full social media account management for clients such as Clout Communications and Hello Molly. Implemented growth strategies, assisted in business planning, PR send outs, and creative direction for social shoots. Negotiated rates for talent, assisted graphics team with assets, developed social media strategy, supervised Social Media Assistant, and built reporting metrics.
Ecommerce Merchandise Executive at PVH Brands - Calvin Klein & Tommy Hilfiger
December 31, 2022 - July 29, 2025
Responsible for visual presentation of online stores for AU & NZ. Maintained promotional calendar and execution. Acted as point of contact between global and local offices. Directed creative implementation of online content and performed weekly analysis and reporting on customer engagement. Conducted A/B testing to improve user experience.
Ecommerce Coordinator at Showpo
December 31, 2021 - July 29, 2025
Managed merchandising for 4 websites (AU, US, UK, NZ). Led ecommerce promotional QA meetings and implemented product rollouts aligned with campaign drops. Conducted weekly analysis and reporting on customer engagement, product enrichment, and supervised junior ecommerce assistant. Managed sample logistics and repaired superficial HTML coding.
Assistant Store Manager at Lorna Jane
December 31, 2018 - July 29, 2025
Led a retail team of under 10. Organized VIP customer events, assisted in cross promotions with neighboring businesses, managed rosters and visual merchandising. Created in-store content for head office and trained junior team members.
Intern at MOS The Label
December 31, 2014 - July 29, 2025
Assisted with design board administration, product descriptions, copywriting, and shoot assistance.

Education

BA at Whiteshouse Institute of Design
January 1, 2014 - December 31, 2017

Qualifications

Cert. IV New Small Business
January 1, 2021 - December 31, 2022

Industry Experience

Retail, Consumer Goods, Media & Entertainment