Available to hire
I’m a performance-driven Marketing & Content Strategy Specialist with over 4 years of experience helping brands grow through smart SEO, SEM, and content campaigns. Currently, I lead content management at Boundary Marketing, where I develop full-funnel strategies and manage cross-functional teams to deliver measurable results.
I enjoy crafting engaging inbound marketing tactics for both B2B and B2C clients, drawing from my experience in diverse sectors like tech, e-commerce, and consulting. I’m passionate about blending data analytics with compelling storytelling to create campaigns that truly connect and convert.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Senior Content Manager at Boundary Marketing (Formerly ContentNinja)
January 1, 2024 - PresentDeveloped and executed full-funnel content strategies across SEO, paid ads, email, and landing pages—delivering a 30% increase in organic traffic and higher lead-to-close rates. Led content initiatives for enterprise accounts including Amazon, PwC, Vedantu, and ITC Infotech, spanning inbound marketing, brand storytelling, and ad campaigns. Managed project delivery across 3+ active accounts, overseeing writers, editors, designers, and ad specialists to ensure timely, high-quality execution. Created messaging frameworks aligned with different funnel stages, improving campaign engagement and reducing bounce rates by 20%. Contributed to proposals and strategy decks for client pitches in e-commerce, SaaS, and consulting sectors.
SEO Content Strategist (Contract) at Sportskeeda
December 31, 2023 - July 28, 2025Produced and edited 150+ SEO-optimized articles across football, cricket, and lifestyle verticals—supporting ongoing seasonal campaigns and real-time match coverage. Strategized keyword mapping, content calendar planning, and interlinking to improve SERP visibility. Drove average article engagement to 12k+ views with 2-minute+ read time. Wrote topical campaigns combining SME-driven research and digital storytelling. Managed fast-paced deadlines and editorial consistency while maintaining search-first performance goals.
Content Lead at SkillArbitrage
November 30, 2023 - July 28, 2025Led a team of 20+ content writers and editors to produce blogs, landing pages, and course materials. Designed internal SOPs, keyword frameworks, and editorial QA processes—boosting discoverability and reader engagement. Collaborated cross-functionally with SEO, product, and design teams to align assets with traffic and conversion intent. Spearheaded onboarding and upskilling frameworks, improving new hire ramp-up by 40%. Oversaw execution for lead-gen content formats like email campaigns, opt-ins, and knowledge resources.
Content Strategist & Correspondent at Nation Next, Digital Media Platform
June 30, 2021 - July 28, 2025Covered interviews, features, and editorial content on business, entertainment, and youth culture. Collaborated with the digital marketing team to optimize content for Facebook and YouTube distribution. Sourced, wrote, and published content that grew audience engagement by 22%. Led short-form video scripting and ideation to expand multimedia footprint. Leveraged traffic data and trend insights for quarterly editorial planning.
Education
Bachelor of Arts at Savitrabai Phule Pune University
January 1, 2016 - December 31, 2020LLB at Savitrabai Phule Pune University
January 1, 2016 - December 31, 2020Qualifications
Social Media Marketing I, HubSpot
January 1, 2025 - December 31, 2025Email Marketing, HubSpot
January 1, 2025 - December 31, 2025SEO Copywriting, Yoast
January 1, 2024 - December 31, 2024Human Behavior & Psychology, Yale University (Open Course)
January 1, 2022 - December 31, 2022Digital Marketing Certificate, Google
January 1, 2022 - December 31, 2022Diploma in Marketing Communications, London School of Economics
January 1, 2018 - December 31, 2018Certificate in Project Management, Google
January 1, 2020 - December 31, 2020Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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