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Hi, I'm Heidi Leung Hoi Ting, a passionate entertainment marketing professional with experience across the APAC region. I specialize in coordinating concerts and sponsorship projects, digital marketing for artists, and developing cross-regional campaigns to boost visibility and engagement. I enjoy leveraging my skills in project management, marketing strategy, and content creation to help artists and events reach their full potential. With a double major in International Business and Visual Arts Media from UC San Diego, I bring a unique blend of creative and analytical insights to my work. I thrive in dynamic environments and love collaborating with teams and partners to deliver successful campaigns that resonate with diverse audiences.…Hi, I'm Heidi Leung Hoi Ting, a passionate entertainment marketing professional with experience across the APAC region. I specialize in coordinating concerts and sponsorship projects, digital marketing for artists, and developing cross-regional campaigns to boost visibility and engagement. I enjoy leveraging my skills in project management, marketing strategy, and content creation to help artists and events reach their full potential. With a double major in International Business and Visual Arts Media from UC San Diego, I bring a unique blend of creative and analytical insights to my work. I thrive in dynamic environments and love collaborating with teams and partners to deliver successful campaigns that resonate with diverse audiences.

Heidi Leung Hoi Ting

Project Manager, Digital Marketer, Social Media Manager, +2

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Hi, I'm Heidi Leung Hoi Ting, a passionate entertainment marketing professional with experience across the APAC region. I specialize in coordinating concerts and sponsorship projects, digital marketing for artists, and developing cross-regional campaigns to boost visibility and engagement. I enjoy leveraging my skills in project management, marketing strategy, and content creation to help artists and events reach their full potential. With a double major in International Business and Visual Arts Media from UC San Diego, I bring a unique blend of creative and analytical insights to my work. I thrive in dynamic environments and love collaborating with teams and partners to deliver successful campaigns that resonate with diverse audiences.…Hi, I'm Heidi Leung Hoi Ting, a passionate entertainment marketing professional with experience across the APAC region. I specialize in coordinating concerts and sponsorship projects, digital marketing for artists, and developing cross-regional campaigns to boost visibility and engagement. I enjoy leveraging my skills in project management, marketing strategy, and content creation to help artists and events reach their full potential. With a double major in International Business and Visual Arts Media from UC San Diego, I bring a unique blend of creative and analytical insights to my work. I thrive in dynamic environments and love collaborating with teams and partners to deliver successful campaigns that resonate with diverse audiences.

Available to hire

Hi, I’m Heidi Leung Hoi Ting, a passionate entertainment marketing professional with experience across the APAC region. I specialize in coordinating concerts and sponsorship projects, digital marketing for artists, and developing cross-regional campaigns to boost visibility and engagement. I enjoy leveraging my skills in project management, marketing strategy, and content creation to help artists and events reach their full potential.

With a double major in International Business and Visual Arts Media from UC San Diego, I bring a unique blend of creative and analytical insights to my work. I thrive in dynamic environments and love collaborating with teams and partners to deliver successful campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Korean

Intermediate

Work Experience

Project Manager at East Goes Global

November 1, 2024 - July 28, 2025

Spearheaded digital marketing initiatives for 15+ artists and influencers, including Taylor Swift, Shawn Mendes, Lyn Lapid, and Coolman, by managing their Chinese social media platforms and DSPs. Collaborated closely with artist teams and platform partners to ensure seamless execution of new music releases and marketing campaigns, driving visibility and fan engagement in the Chinese market. Crafted, pitched, and executed trend-driven, culturally-relevant content tailored to Chinese audiences across social media and paid ad campaigns, achieving average quarterly growth in followers. Designed and edited visuals, including graphics and video content, aligned with viral trends and audience preferences. Built and nurtured strategic partnerships with influencers in China and the U.S. to amplify new music releases and enhance artist visibility.

Entertainment Marketing Executive, APAC at Trip.com Group

November 1, 2024 - Present

Led the end-to-end execution of 50+ concert ticketing and sponsorship projects on Trip.com and Ctrip.com across the APAC region, including sold-out events like G.E.M’s Asia Tour. Coordinated with major concert organizers and internal teams such as product and operations to ensure seamless project delivery and successful ticket sales launches. Managed project timelines and ensured accurate preparation and on-schedule delivery of key materials, including legal agreements, product listings, promotional assets, sales reports, and payment processing across multiple markets. Developed and implemented standardized SOPs to streamline communication between concert organizers and internal teams, reducing coordination time and improving operational efficiency. Orchestrated cross-regional marketing campaigns across APAC and China collaborating with local marketing teams to implement multi-channel promotions across in-app placements, social media, and offline channels.

Digital Project Manager, YouTube (Contract) at Warner Music Group

July 31, 2024 - July 28, 2025

Led the strategic removal of YouTube digital blockers across 8 Asian markets by creating an automated spreadsheet to centralize and streamline metadata collection and organization from regional affiliates, resulting in the recovery of $1.4M in YouTube assets and recapturing significant revenue. Developed data-driven initiatives to optimize YouTube revenue growth, reimagining a YouTube lyrics channel by leveraging AI-powered creative tools to produce lyric videos and shorts, driving significant follower increase and engagement.

Marketing Intern at Croshal Group Entertainment

January 31, 2023 - July 28, 2025

Oversaw company and artist social media accounts by developing content calendars, visual assets, and consistent content on platforms such as Facebook, Instagram, YouTube, and TikTok, leading to follower growth. Produced branding and design assets, including tour posters, social media graphics, and short-form videos for artists. Built and enhanced company website content and user experience; tracked analytics and implemented SEO initiatives.

E-Commerce Emerging Talent Associate at Warner Music Group

June 30, 2022 - July 28, 2025

Supported the eComm team by reviewing online stores for artists focusing on user experience, product display, checkout process, and inventory assessments. Developed holiday eComm best practices deck, communicating market insights, trends, and future strategic opportunities. Led competitive analyses of web stores for artists shaping future strategies in product offerings and pricing.

Influencer Marketing Intern at Warner Music Group

June 30, 2021 - July 28, 2025

Spearheaded Twenty One Pilots’ influencer campaign in APAC by collaborating with influencers across SEA to create social media content, achieving high view counts and conversion rates. Formulated influencer marketing strategies for global artists based on market research and industry trends. Processed and analyzed social media and audience data to build a comprehensive database mapping fan behaviors across multiple countries to guide marketing strategies.