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I'm a creative marketing strategist with over 15 years of experience in brand building, content creation, and digital campaigns, especially in the action sports, lifestyle, and outdoor industries. I've had the privilege to work with iconic global brands like Stanley 1913, Monster Energy, CROCS, Birkenstock, TREK Bikes, Lib Tech, and Moon Boot, helping them build a strong presence in Bulgaria and Europe through storytelling and localized marketing. As a former national TV host and co-founder of a creative agency, I combine media intuition, team leadership, and strategic thinking to help brands grow authentically and with impact. Currently, I operate through my consultancy, Limitless, supporting brands to find their voice and engage meaningfully with their audience.…I'm a creative marketing strategist with over 15 years of experience in brand building, content creation, and digital campaigns, especially in the action sports, lifestyle, and outdoor industries. I've had the privilege to work with iconic global brands like Stanley 1913, Monster Energy, CROCS, Birkenstock, TREK Bikes, Lib Tech, and Moon Boot, helping them build a strong presence in Bulgaria and Europe through storytelling and localized marketing. As a former national TV host and co-founder of a creative agency, I combine media intuition, team leadership, and strategic thinking to help brands grow authentically and with impact. Currently, I operate through my consultancy, Limitless, supporting brands to find their voice and engage meaningfully with their audience.

Ogy Natchev

Creative Director, Brand Strategist, Marketing Strategist, +4

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I'm a creative marketing strategist with over 15 years of experience in brand building, content creation, and digital campaigns, especially in the action sports, lifestyle, and outdoor industries. I've had the privilege to work with iconic global brands like Stanley 1913, Monster Energy, CROCS, Birkenstock, TREK Bikes, Lib Tech, and Moon Boot, helping them build a strong presence in Bulgaria and Europe through storytelling and localized marketing. As a former national TV host and co-founder of a creative agency, I combine media intuition, team leadership, and strategic thinking to help brands grow authentically and with impact. Currently, I operate through my consultancy, Limitless, supporting brands to find their voice and engage meaningfully with their audience.…I'm a creative marketing strategist with over 15 years of experience in brand building, content creation, and digital campaigns, especially in the action sports, lifestyle, and outdoor industries. I've had the privilege to work with iconic global brands like Stanley 1913, Monster Energy, CROCS, Birkenstock, TREK Bikes, Lib Tech, and Moon Boot, helping them build a strong presence in Bulgaria and Europe through storytelling and localized marketing. As a former national TV host and co-founder of a creative agency, I combine media intuition, team leadership, and strategic thinking to help brands grow authentically and with impact. Currently, I operate through my consultancy, Limitless, supporting brands to find their voice and engage meaningfully with their audience.

Available to hire

I’m a creative marketing strategist with over 15 years of experience in brand building, content creation, and digital campaigns, especially in the action sports, lifestyle, and outdoor industries. I’ve had the privilege to work with iconic global brands like Stanley 1913, Monster Energy, CROCS, Birkenstock, TREK Bikes, Lib Tech, and Moon Boot, helping them build a strong presence in Bulgaria and Europe through storytelling and localized marketing.

As a former national TV host and co-founder of a creative agency, I combine media intuition, team leadership, and strategic thinking to help brands grow authentically and with impact. Currently, I operate through my consultancy, Limitless, supporting brands to find their voice and engage meaningfully with their audience.

Skills

Advertising Illustration

Experience Level

Expert

Expert

Expert

Intermediate

Advertising Illustration

Intermediate

Language

English

Advanced

Work Experience

Freelance Brand & Marketing Consultant

May 1, 2023 - Present

Built and led the full go-to-market strategy for Stanley 1913’s official distributor in Bulgaria (2022–2024). Delivered digital and content marketing for Crocs, Birkenstock, and Moon Boot (2023-2024). Currently managing the full marketing and social media presence for Subaru Bulgaria, including brand content, digital campaigns, influencer collaborations, and events. Fully responsible for the marketing strategy, execution, and content ecosystem of Adventure Shop Bulgaria, official distributor of Salewa, Dynafit, Wild Country, and Evolv – including social media, campaigns, partnerships, activations, and brand communication. Directed local storytelling, tone-of-voice, and influencer activations tailored to the Bulgarian market. Coordinated media partnerships, localized campaigns, and digital PR across multiple channels.

Marketing Manager & Co-founder at CatchUp Agency

May 1, 2025 - July 28, 2025

Co-founded and led the marketing operations of the agency. Worked with Stanley 1913, Moon Boot, CROCS, Birkenstock, and Hey Dude. Led brand strategy, digital campaigns, and content creation. Managed client communication and campaign execution.

Media Web Coordinator at Monster Energy

July 1, 2024 - July 28, 2025

Managed the digital presence of Monster Energy in Bulgaria. Created localized digital marketing campaigns. Handled media relations and local content adaptation. Oversaw brand visibility and alignment with Monster’s global image.

Marketing Manager at AQUAMATRIX

May 1, 2023 - July 28, 2025

As Marketing Manager at Aquamatrix – the official distributor for TRE Bikes, Smith Optics, Lib Tech, Maxxis, Northwave, and Level in Bulgaria – responsible for developing and executing the full spectrum of marketing activities for the local market. Led digital marketing, PR, and event organization, covering all key communication and advertising channels. Played a pivotal role in transforming Aquamatrix from a small local shop into a flagship showroom and a leading brand in the Bulgarian bike and snowboard industry. Managed the local athlete and ambassador program, aligning top Bulgarian talent with brand values and driving authentic engagement. Built and executed marketing strategies that significantly increased brand visibility, customer engagement, and sales performance across the portfolio. Maintained close collaboration with international brand teams to localize global campaigns and ensure brand consistency. This role combined deep passion for action sports with strategic marke

Marketing Specialist at Smart Organic

March 1, 2019 - July 28, 2025

Executed international digital campaigns with a multi-channel approach. Managed global social media presence (Facebook, YouTube, Twitter, blogs). Created brand awareness for athlete partnerships via localized content. Handled global digital representation of brand athletes. Managed a global team of athletes and ambassadors. Designed content marketing strategies to generate leads and drive revenue.

TV Host - “DIVATA MUHA” at bTV Media Group EAD

December 1, 2018 - July 28, 2025

Main host of the only extreme and adventure sports TV show in Bulgaria. Wrote scripts and coordinated all on-air content. Selected, invited, and communicated with athletes and guests. Provided voiceovers and appeared in promotional video content.

Sales And Marketing Specialist at One Distribution/RAM Bikes

February 1, 2013 - July 28, 2025

Managed digital and sales presence and communication for major global brands, including Dakine, Lib Tech, Gnu Snowboards, Smith Optics, Globe Shoes, Northwave, Bent Metal, Dwindle Distribution. Developed and executed brand awareness strategies. Promoted athletes and brands in local media. Managed brand ambassadors and athletes across the country. Oversaw wholesale distribution and sales performance.

Sales And Marketing Representative at TrueRiders

March 1, 2011 - July 28, 2025

Sales assistant in Bulgaria’s first snowboard/surf/skate/bike shop. Supported athletes sponsored by the shop. Built brand awareness through campaigns and media visibility. Actively supported the local action sports scene via media and events. Contributed to building the extreme sports culture in Bulgaria.

Freelance Brand & Marketing Consultant

May 1, 2023 - Present

Built and led the full go-to-market strategy for Stanley 1913’s official distributor in Bulgaria, delivered digital and content marketing for Crocs, Birkenstock, and Moon Boot. Managed the full marketing and social media presence for Subaru Bulgaria, Adventure Shop Bulgaria and led brand communication, partnerships, activations, influencer collaborations, and events. Directed local storytelling, tone-of-voice, and influencer activations tailored to the Bulgarian market, coordinated media partnerships, localized campaigns, and digital PR across multiple channels.

Marketing Manager & Co-founder at CatchUp Agency

May 31, 2025 - July 28, 2025

Co-founded and led the marketing operations of the agency. Worked with Stanley 1913, Moon Boot, CROCS, Birkenstock, and Hey Dude. Led brand strategy, digital campaigns, content creation, and client communication along with campaign execution.

Media Web Coordinator at Monster Energy

July 31, 2024 - July 28, 2025

Managed the digital presence of Monster Energy in Bulgaria, created localized digital marketing campaigns, handled media relations and local content adaptation, and oversaw brand visibility and alignment with Monster’s global image.

Marketing Manager at AQUAMATRIX

May 31, 2023 - July 28, 2025

Responsible for developing and executing full spectrum marketing activities for TRE Bikes, Smith Optics, Lib Tech, Maxxis, Northwave, and Level in Bulgaria. Led digital marketing, PR, event organization, managed athlete and ambassador programs, built and executed marketing strategies, transformed Aquamatrix into a flagship showroom and leading brand in the Bulgarian bike and snowboard industry. Collaborated with international brand teams for localized global campaigns.

Marketing Specialist at Smart Organic

March 31, 2019 - July 28, 2025

Executed international digital campaigns with a multi-channel approach, managed global social media presence, created brand awareness for athlete partnerships via localized content, managed a global team of athletes and ambassadors, and designed content marketing strategies to generate leads and drive revenue.

TV Host - “DIVATA MUHA” at bTV Media Group EAD

December 31, 2018 - July 28, 2025

Main host of the only extreme and adventure sports TV show in Bulgaria. Wrote scripts, coordinated on-air content, selected and communicated with athletes and guests, provided voiceovers, and appeared in promotional videos.

Sales And Marketing Specialist at One Distribution/RAM Bikes

February 28, 2013 - July 28, 2025

Managed digital and sales presence and communication for major global brands, developed and executed brand awareness strategies, promoted athletes and brands in local media, and managed ambassadors and athletes across the country.

Sales And Marketing Representative at TrueRiders

March 31, 2011 - July 28, 2025

Sales assistant in Bulgaria’s first snowboard/surf/skate/bike shop. Supported sponsored athletes, built brand awareness through campaigns and media visibility, actively supported the local action sports scene via media and events, and contributed to the building of the extreme sports culture in Bulgaria.