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I am Daniela Barraza Benedicto, a performance-driven marketing and creative strategist helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. I design and lead campaigns, content strategies, and go-to-market plans that attract the right audiences and convert them into loyal customers. I excel at leading multidisciplinary teams, refining brand positioning, and delivering measurable growth through UGC-driven content, data-informed testing, and cross-channel optimization. Fluent in English, Spanish, and French, I collaborate with founders worldwide to scale impact. I've also worked managing influencers and content creators to ensure amazing results on content for big brands and to assure a great relationship in time.…I am Daniela Barraza Benedicto, a performance-driven marketing and creative strategist helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. I design and lead campaigns, content strategies, and go-to-market plans that attract the right audiences and convert them into loyal customers. I excel at leading multidisciplinary teams, refining brand positioning, and delivering measurable growth through UGC-driven content, data-informed testing, and cross-channel optimization. Fluent in English, Spanish, and French, I collaborate with founders worldwide to scale impact. I've also worked managing influencers and content creators to ensure amazing results on content for big brands and to assure a great relationship in time.

Daniela Barraza Benedicto

Marketing Strategist, Creative Director, Marketing Analyst, +5

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I am Daniela Barraza Benedicto, a performance-driven marketing and creative strategist helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. I design and lead campaigns, content strategies, and go-to-market plans that attract the right audiences and convert them into loyal customers. I excel at leading multidisciplinary teams, refining brand positioning, and delivering measurable growth through UGC-driven content, data-informed testing, and cross-channel optimization. Fluent in English, Spanish, and French, I collaborate with founders worldwide to scale impact. I've also worked managing influencers and content creators to ensure amazing results on content for big brands and to assure a great relationship in time.…I am Daniela Barraza Benedicto, a performance-driven marketing and creative strategist helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. I design and lead campaigns, content strategies, and go-to-market plans that attract the right audiences and convert them into loyal customers. I excel at leading multidisciplinary teams, refining brand positioning, and delivering measurable growth through UGC-driven content, data-informed testing, and cross-channel optimization. Fluent in English, Spanish, and French, I collaborate with founders worldwide to scale impact. I've also worked managing influencers and content creators to ensure amazing results on content for big brands and to assure a great relationship in time.

Available to hire

I am Daniela Barraza Benedicto, a performance-driven marketing and creative strategist helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. I design and lead campaigns, content strategies, and go-to-market plans that attract the right audiences and convert them into loyal customers.

I excel at leading multidisciplinary teams, refining brand positioning, and delivering measurable growth through UGC-driven content, data-informed testing, and cross-channel optimization. Fluent in English, Spanish, and French, I collaborate with founders worldwide to scale impact.

I’ve also worked managing influencers and content creators to ensure amazing results on content for big brands and to assure a great relationship in time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Fluent

Work Experience

Independent Marketing & Business Consultant

January 1, 2021 - Present

Helping entrepreneurs and personal brands build solid, strategic, and authentic businesses. Built and positioned own personal brand on Instagram. Helped clients define and grow their personal brands through communication and positioning strategies. Designed storytelling-based content and sales strategies to attract and convert aligned audiences for low and high ticket offers. Provides strategic 1:1 mentoring on business structure, offer design, launch planning, and content creation.

Sr. Creative Account Manager at Winclap (Argentina)

December 31, 2023 - July 28, 2025

Led high-performance creative campaigns for Meta, TikTok, YouTube, and programmatic across LATAM. Responsible for full creative direction and coordination of campaigns for top brands in the region. Led multidisciplinary teams including creators, animators, editors, and designers from concept to delivery. Managed client relationships and partnerships with platforms such as Meta and TikTok. Developed creative concepts and storyboards aligned with acquisition and retention goals. Delivered data-driven campaign reports and performance analysis for optimization. Presented case studies and creative learnings at events in partnership with Meta. Notable case studies include AB InBev and Mercado Pago campaigns executed in Argentina, Brazil, and Mexico.

Marketing Analyst at Billabong (Argentina)

December 31, 2021 - July 28, 2025

Managed email marketing campaigns and influencer relationships. Coordinated photo and video shoots for e-commerce and social media. Oversaw social media management for the group’s four brands (Billabong, Element, RVCA, Nixon).

Marketing and Communications Intern at Renault (Argentina)

December 31, 2021 - July 28, 2025

Handled reporting and administrative tasks. Monitored advertising campaigns and managed email marketing initiatives. Responsible for press release writing.

Independent Marketing & Business Consultant

January 1, 2023 - November 19, 2025

Lead growth strategy, content planning, and go-to-market initiatives for entrepreneurs and personal brands; designed UGC and content strategies, led cross-functional teams, and built long-term creative alignment with clients.

Creative Account Manager / Marketing Analyst at Winclap Creative Studio

December 31, 2023 - December 31, 2023

Led multi-brand campaigns across LATAM, optimized campaigns, built content strategy, and liaised with growth & performance teams; managed influencer partnerships; produced data-driven email marketing campaigns.

Marketing & Communications Intern at Renault

December 31, 2021 - December 31, 2021

Handled reporting and administrative tasks to support daily marketing operations; monitored advertising campaigns and performance; contributed to emails and press releases.