Social Media, Content & Influence Project Manager · Colorz AgencySep 2021 – Jun 2023 · 1 yr 10 mos
For two years at Colorz, I managed the digital strategy for brands such as Le Drugstore Parisien (beauty/lifestyle), Petit Navire, and Mumm (food & beverage), blending creativity, responsiveness, and strategic vision.
💡 Key responsibilities:
• Designing 360° social media strategies (Instagram, TikTok, Facebook, etc.)
• Creating engaging and distinctive content: Reels, carousels, stories, newsletters, short videos
• Daily social media management: community animation, moderation, editorial calendar
• Trend monitoring, identifying editorial opportunities, and activating the right levers at the right time
• SEO optimization, hashtags, and timing to maximize reach
• KPI analysis and continuous adjustment of content and strategies
• Managing influencer campaigns: profile sourcing, briefings, coordination, activation follow-up, and reporting
👉 A comprehensive experience where I honed my attention to detail, creativity, and ability to manage high-impact projects in a dynamic agency environment.