Les Mauvaises Herbes

It all started during the 2020 lockdown. With my boyfriend, we launched our first humorous videos just to make people laugh… and it took off. Three years later, what began as a side project has become my main activity.

🎬 Today, I’m a full-time content creator.
• He is the creative engine, always searching for the next great idea.
• I handle the business & partnerships side: outreach, negotiation, campaign management, and brand relations.

Thanks to my agency experience, I’ve learned to speak the language of brands, proposing concepts that respect their universe while keeping our unique editorial tone. I don’t just place a product in a video: I create smart bridges between branding and authenticity.

💡 My strength today?
My dual expertise.
• I understand the expectations and constraints of brands: visibility, consistency, results.
• I also understand the creator’s challenges: keeping their DNA, maintaining their connection with the community, and preserving their creative freedom.

The result: I create content that resonates with people while meeting brand objectives. And that’s a true win-win.

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