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I am passionate about digital marketing, social media strategy, and integrating artificial intelligence and machine learning into performance marketing. I have experience designing and executing impactful branding campaigns at multinational companies, working with a diverse portfolio of clients across Europe, North America, and Asia. My expertise includes content creation, campaign strategy, influencer collaborations, and data analysis. I enjoy collaborating cross-functionally to optimize marketing efforts and leverage new technologies to drive engagement and brand growth.…I am passionate about digital marketing, social media strategy, and integrating artificial intelligence and machine learning into performance marketing. I have experience designing and executing impactful branding campaigns at multinational companies, working with a diverse portfolio of clients across Europe, North America, and Asia. My expertise includes content creation, campaign strategy, influencer collaborations, and data analysis. I enjoy collaborating cross-functionally to optimize marketing efforts and leverage new technologies to drive engagement and brand growth.

Rohit Yasash

Content Creator, Content Strategist, Marketing Strategist, +2

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I am passionate about digital marketing, social media strategy, and integrating artificial intelligence and machine learning into performance marketing. I have experience designing and executing impactful branding campaigns at multinational companies, working with a diverse portfolio of clients across Europe, North America, and Asia. My expertise includes content creation, campaign strategy, influencer collaborations, and data analysis. I enjoy collaborating cross-functionally to optimize marketing efforts and leverage new technologies to drive engagement and brand growth.…I am passionate about digital marketing, social media strategy, and integrating artificial intelligence and machine learning into performance marketing. I have experience designing and executing impactful branding campaigns at multinational companies, working with a diverse portfolio of clients across Europe, North America, and Asia. My expertise includes content creation, campaign strategy, influencer collaborations, and data analysis. I enjoy collaborating cross-functionally to optimize marketing efforts and leverage new technologies to drive engagement and brand growth.

Available to hire

I am passionate about digital marketing, social media strategy, and integrating artificial intelligence and machine learning into performance marketing. I have experience designing and executing impactful branding campaigns at multinational companies, working with a diverse portfolio of clients across Europe, North America, and Asia.

My expertise includes content creation, campaign strategy, influencer collaborations, and data analysis. I enjoy collaborating cross-functionally to optimize marketing efforts and leverage new technologies to drive engagement and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Social Media Content Specialist at MakeUpForEver - LVMH

June 30, 2025 - August 28, 2025

Produced trend-led content such as Reels, TikToks, and tutorials including influencer campaign shoots and backstage coverage of Fashion Week. Created editorial calendars tailored to platforms, and led 360° go-to-market strategies for global launches using machine learning-powered audience segmentation to optimize channel mix and creative execution. Managed community engagement across multiple social platforms and collaborated with PR teams on influencer campaigns. Developed GPT-integrated dashboards for automated competitor benchmarking and generated content recommendations. Created comprehensive metric reports evaluating content performance and worked cross-team to support product launches and image asset management.

Social Media Strategist at Moet Hennessy – LVMH

September 30, 2023 - August 28, 2025

Conducted market research using Nielsen IQ and Statista to guide go-to-market strategies for wine and champagne launches. Automated KPI tracking using SQL pipelines and Python scripts to improve reporting efficiency and accuracy. Designed Power BI dashboards to visualize campaign performance across regions and product lines. Presented monthly analytics reports in webinars, driving alignment and insight-driven decision-making.

Digital Content Specialist at L'Oréal Paris

December 31, 2022 - August 28, 2025

Activated the global “Sense of Purpose” campaign contributing to over 535 million impressions. Managed SEO, SEA strategies, and CMS operations across 50+ websites ensuring brand consistency and visibility. Monitored campaign performance using UTM parameters and Google Data dashboards to analyze traffic sources, audience behavior, and conversion impact. Created TikTok content and internal videos for brand initiatives and team communications.

Associate Marketing Manager at Levi Strauss & Co.

June 30, 2021 - August 28, 2025

Planned and executed email marketing campaigns with open rates above 35% and click-through rates around 8%. Managed and optimized paid media campaigns on Google Ads and social platforms, improving click-through rates and reducing costs. Produced blog posts, videos, and visual content that boosted social engagement by 40% in the first year, supporting steady monthly growth.