I am a result-oriented and data-driven Digital Marketing Professional with over 9 years of experience across B2B and B2C industries. I specialize in Brand Management, SEO/SEM, Performance Marketing, Account-Based Marketing (ABM), and Digital Strategy. Throughout my career, I have successfully driven lead generation and executed ROI-focused campaigns using tools like Google Ads, LinkedIn Ads, and various analytics platforms. I enjoy leading teams and collaborating with stakeholders to align marketing strategies with business goals. Building and scaling digital marketing teams is something I am passionate about, and I strive to foster an agile and performance-driven work culture. I'm always eager to explore new marketing innovations and help brands grow their digital presence effectively.

Shivika Singh

I am a result-oriented and data-driven Digital Marketing Professional with over 9 years of experience across B2B and B2C industries. I specialize in Brand Management, SEO/SEM, Performance Marketing, Account-Based Marketing (ABM), and Digital Strategy. Throughout my career, I have successfully driven lead generation and executed ROI-focused campaigns using tools like Google Ads, LinkedIn Ads, and various analytics platforms. I enjoy leading teams and collaborating with stakeholders to align marketing strategies with business goals. Building and scaling digital marketing teams is something I am passionate about, and I strive to foster an agile and performance-driven work culture. I'm always eager to explore new marketing innovations and help brands grow their digital presence effectively.

Available to hire

I am a result-oriented and data-driven Digital Marketing Professional with over 9 years of experience across B2B and B2C industries. I specialize in Brand Management, SEO/SEM, Performance Marketing, Account-Based Marketing (ABM), and Digital Strategy. Throughout my career, I have successfully driven lead generation and executed ROI-focused campaigns using tools like Google Ads, LinkedIn Ads, and various analytics platforms.

I enjoy leading teams and collaborating with stakeholders to align marketing strategies with business goals. Building and scaling digital marketing teams is something I am passionate about, and I strive to foster an agile and performance-driven work culture. I’m always eager to explore new marketing innovations and help brands grow their digital presence effectively.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Work Experience

AVP – Marketing at WAE Limited, Noida
December 1, 2017 - Present
Defined and executed 360° brand marketing and digital strategy in alignment with business goals. Managed SEO, Google Ads, and LinkedIn campaigns which improved CTR by 45% and reduced cost per lead. Launched ABM campaigns targeting enterprise clients, resulting in a 3x increase in high-quality leads. Oversaw PR, stakeholder communications, and online reputation management to enhance brand credibility and visibility. Built and led a team of 8+ marketers, fostering an agile and performance-driven work culture.
Manager – Marketing at Mind Shaper Technologies Pvt. Ltd., Gurugram
November 30, 2017 - July 28, 2025
Designed integrated campaigns for product launches, webinars, and customer engagement. Managed SEO/SEM, Google Ads, social media, and email marketing initiatives for customer acquisition. Improved web traffic by 60% through optimization of blogs and landing pages.
Digital Marketing Analyst at Five Core Electronics Ltd., New Delhi
August 1, 2017 - July 28, 2025
Managed company’s digital footprint to enhance global brand reach. Spearheaded SEO initiatives including keyword research and on-page/off-page strategies. Drove organic traffic growth and improved conversions through CRO and data-driven analytics decisions.
Software Engineer Trainee at CMC Ltd., Noida
June 30, 2012 - July 28, 2025
Contributed to web-based application projects and gained foundational programming skills.

Education

MBA at SVKM’s NMIMS, Mumbai
January 1, 2022 - December 31, 2022
PGDITM at Symbiosis School of Distance Learning, Pune
January 1, 2016 - December 31, 2016
B.Tech. at Rajasthan Technical University, Kota
January 1, 2011 - December 31, 2011

Qualifications

Google Ads (Search & Display)
January 1, 2022 - December 31, 2022
Online Marketing Fundamentals – FICCI
January 11, 2030 - July 28, 2025
SEO & Analytics – Google Analytics 4, Google Tag Manager
January 11, 2030 - July 28, 2025

Industry Experience

Professional Services, Software & Internet, Manufacturing, Media & Entertainment, Consumer Goods