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I am a Publicist and Graphic Creative with over 8 years of experience in art direction, branding, and digital marketing. I've led creative teams and developed strategic campaigns for international brands across the beauty, technology, real estate, and lifestyle sectors. My expertise lies in visual identity creation, digital content for social media, copywriting, and graphic design. I have a results-oriented and strategic vision combined with great attention to detail and the ability to translate ideas into effective visual solutions. I foster creative environments that value innovation, clear communication, and design with purpose and enthusiasm.…I am a Publicist and Graphic Creative with over 8 years of experience in art direction, branding, and digital marketing. I've led creative teams and developed strategic campaigns for international brands across the beauty, technology, real estate, and lifestyle sectors. My expertise lies in visual identity creation, digital content for social media, copywriting, and graphic design. I have a results-oriented and strategic vision combined with great attention to detail and the ability to translate ideas into effective visual solutions. I foster creative environments that value innovation, clear communication, and design with purpose and enthusiasm.

Viviana Guzmán

Creative Director, Art Director, Graphic Designer, +2

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I am a Publicist and Graphic Creative with over 8 years of experience in art direction, branding, and digital marketing. I've led creative teams and developed strategic campaigns for international brands across the beauty, technology, real estate, and lifestyle sectors. My expertise lies in visual identity creation, digital content for social media, copywriting, and graphic design. I have a results-oriented and strategic vision combined with great attention to detail and the ability to translate ideas into effective visual solutions. I foster creative environments that value innovation, clear communication, and design with purpose and enthusiasm.…I am a Publicist and Graphic Creative with over 8 years of experience in art direction, branding, and digital marketing. I've led creative teams and developed strategic campaigns for international brands across the beauty, technology, real estate, and lifestyle sectors. My expertise lies in visual identity creation, digital content for social media, copywriting, and graphic design. I have a results-oriented and strategic vision combined with great attention to detail and the ability to translate ideas into effective visual solutions. I foster creative environments that value innovation, clear communication, and design with purpose and enthusiasm.

Available to hire

I am a Publicist and Graphic Creative with over 8 years of experience in art direction, branding, and digital marketing. I’ve led creative teams and developed strategic campaigns for international brands across the beauty, technology, real estate, and lifestyle sectors. My expertise lies in visual identity creation, digital content for social media, copywriting, and graphic design.

I have a results-oriented and strategic vision combined with great attention to detail and the ability to translate ideas into effective visual solutions. I foster creative environments that value innovation, clear communication, and design with purpose and enthusiasm.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Creative Direction and Art Direction at Agency Circulo Digital

December 31, 2024 - July 28, 2025

Led strategic visual conceptualization for over 35 national and international brands across Panama, Costa Rica, Paraguay, and Argentina. Supervised brand identity projects, launching campaigns, digital content for web and social media, audiovisual pieces, and institutional communication maintaining aesthetic coherence. Coordinated multidisciplinary creative teams across projects using Trello, Monday, Slack, and Google Workspace along with Adobe tools to ensure effective workflows and high-impact deliveries. Motivated teams by sharing success stories and market benchmarking. Facilitated meetings with the creative department to stay updated on trends in marketing, technology, AI, and design. Managed projects from briefs to final approval ensuring communication goals and visual consistency. Introduced participatory tools to enhance brainstorming and alignment with brand objectives.

Creative Direction and Art Direction at Agency Circulo Digital

January 1, 2024 - July 28, 2025

Led visual conceptualization for over 35 national and international brands, supervised brand identity, launching campaigns, digital content, and institutional communication ensuring aesthetic coherence. Managed multidisciplinary teams using project and communication tools, motivated teams by sharing success stories and benchmarking. Facilitated meetings integrating strategic marketing and design insights. Introduced participatory dynamics for creative sessions boosting alignment with brand goals.

Creative Direction at Global Business Suppliers SRL

January 1, 2024 - Present

Led creative direction on projects involving branding, packaging, web design, internal communication, and digital campaigns for brands such as Beauty Now Argentina, Professional Beauty, and Gliivo. Coordinated multidisciplinary teams ensuring visually cohesive deliverables aligned with brand strategy. Used agile methodologies and various productivity tools to optimize workflows. Collaborated on digital communication efforts and content planning, analyzing metrics and proposing adjustments to maximize impact.

Creative Direction at Global Business Suppliers SRL

January 1, 2024 - Present

Lead comprehensive projects involving branding, packaging, web design, internal communication, and digital campaigns for brands such as Beauty Now Argentina, Professional Beauty, and Gliivo. Coordinated a multidisciplinary team ensuring cohesive visuals aligned with strategic objectives. Transformed briefs into phased action plans integrating storytelling, functional design, and business goals. Optimized workflows applying agile methodologies, and facilitated brainstorming and review sessions to foster innovation and resolve creative challenges. Used Bitrix for project management, Google Workspace for collaboration, Adobe Illustrator for graphic development, and AI tools to enhance creative processes. Collaborated on digital communication for Oster® Colombia, developed persuasive copy and visual guidelines, and analyzed social media metrics to refine content strategy.

Content Creator at Agency Wiper

December 31, 2021 - July 28, 2025

Collaborated on the digital communication of Oster® Colombia, developing persuasive copy and visual guidelines, approved content designs, and managed timely content publication. Worked on monthly product planning, defining content types and overseeing execution to maintain graphic consistency and brand tone. Analyzed social media metrics and proposed adjustments to boost communication impact.

Content Creator at Agency Wiper

December 31, 2021 - July 28, 2025

Collaborated on digital communication for Oster® Colombia, developing persuasive copy and visual guidelines, approving designs, and ensuring timely social media content publication. Strategically planned content based on monthly product planning, maintained brand tone and graphic consistency. Analyzed social media metrics using Meta Business Suite and Onlypult, detailed reports on posts' performance, and proposed adjustments to reinforce visual consistency and maximize communication impact.