Available to hire
I am a performance-driven Senior Digital Marketing Specialist with over 5 years of experience creating and executing data-informed marketing strategies for e-commerce and tech companies. I specialize in managing end-to-end campaigns, content, analytics, and performance across various digital platforms using tools like GA4, Hotjar, and ClickUp. Recently, I led growth initiatives that doubled outsourcing retainers at Rabbit Technology.
I am passionate about helping modern businesses scale their digital presence, particularly in the Saudi Arabia and GCC markets. I enjoy collaborating with teams and clients to craft winning proposals and optimize marketing efforts for better client acquisition and retention.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Intermediate
Work Experience
Digital Marketing Consultant (EdTech) at Ragealy App
May 1, 2023 - PresentLed digital marketing efforts for an AI-powered educational app targeting preparatory and secondary school students. Designed performance-based advertising campaigns to drive app installs and daily active users. Created tailored content to highlight features like smart question banks, gamification, and memory-boosting learning paths. Collaborated with education experts to ensure accuracy and audience engagement across Arabic and English curricula. Implemented retention strategies and reward-based challenges to enhance user loyalty. Worked closely with product and tech teams to align marketing goals with user feedback.
Digital Marketing Consultant (EdTech) at Ragealy App, Egypt
May 1, 2023 - PresentLed digital marketing efforts for an AI-powered educational app targeting preparatory and secondary school students. Designed performance-based advertising campaigns to drive app installs and daily active users. Created tailored content highlighting features like smart question banks, gamification, and memory-boosting learning paths. Collaborated with education experts to ensure accuracy and audience engagement across Arabic and English curricula. Implemented retention strategies and reward-based challenges to enhance user loyalty. Worked closely with product and tech teams to align marketing goals with user feedback.
Senior Digital Marketing Specialist & Proposal Writer at Rabbit Technology
June 1, 2022 - PresentPromoted to Senior role for leading data-driven strategies that doubled long-term clients. Executed full-funnel campaigns across Meta, Google, and LinkedIn, boosting qualified lead generation. Directed content strategy, calendar management, and collaboration with designers and copywriters. Created winning B2B proposals for GCC and global markets. Optimized user behavior insights via GA4, Hotjar & Clarity to enhance CRO and organic traffic. Improved segmentation and engagement by streamlining CRM and marketing workflows. Published SEO-optimized blogs, driving consistent website growth and visibility. Increased active outsourcing clients from 5 to 10 long-term clients.
Senior Digital Marketing Specialist & Proposal Writer at Rabbit Technology, Alexandria, Egypt
June 1, 2022 - PresentPromoted to senior role for leading data-driven strategies that doubled long-term clients. Executed full-funnel campaigns across Meta, Google, and LinkedIn, boosting qualified lead generation. Directed content strategy, calendar management, and collaboration with designers and copywriters. Created winning B2B proposals for GCC and global markets. Optimized user behavior insights via GA4, Hotjar & Clarity to enhance CRO and organic traffic. Improved segmentation and engagement by streamlining CRM and marketing workflows. Published SEO-optimized blogs, driving consistent website growth and visibility. Key achievement: Increased active outsourcing clients from 5 to 10 long-term clients.
Social Media Marketing Specialist at IM Plus IT Company
May 31, 2021 - July 28, 2025Managed content and ads across all platforms with performance KPIs. Executed targeted Google Ads and social campaigns to increase qualified leads. Stayed informed on digital trends, tools, and technologies. Collaborated with sales and customer success teams to create tailored audience journeys.
Social Media Marketing Specialist at IM Plus IT Company, Egypt
May 31, 2021 - July 28, 2025Managed content and ads across all platforms with performance KPIs. Executed targeted Google Ads and social campaigns to increase qualified leads. Stayed informed on digital trends, tools, and technologies. Collaborated with sales and customer success teams to create tailored audience journeys.
Social Media Marketing Specialist at P Fashion Brand
March 31, 2021 - July 28, 2025Directed Instagram and TikTok campaigns with influencers, generating over 50K video views. Designed influencer-driven Instagram campaigns and increased product sales. Developed branded content for seasonal marketing.
Social Media Marketing Specialist at P Fashion Brand, Alexandria, Egypt
March 31, 2021 - July 28, 2025Directed Instagram and TikTok campaigns with influencers, generating over 50K video views. Designed influencer-driven Instagram campaigns and increased product sales. Developed branded content for seasonal marketing.
Digital Marketing Specialist at Dejoya Real Estate Project
December 31, 2020 - July 28, 2025Launched localized digital ad campaigns. Conducted keyword research and SEO audits. Developed, implemented, and managed social media strategies across platforms including Instagram, Facebook, and Twitter. Monitored engagement, grew audience, and optimized campaigns. Increased property inquiries by optimizing ad creatives and targeting by city and interest.
Digital Marketing Specialist at Dejoya Real Estate Project, Egypt
December 31, 2020 - July 28, 2025Launched localized digital ad campaigns. Conducted keyword research and SEO audits. Developed, implemented, and managed social media strategies across platforms (Instagram, Facebook, Twitter). Monitored engagement, grew audience, and optimized campaigns. Increased property inquiries by optimizing ad creatives and targeting by city/interest.
Education
Social Media Marketing Professional Diploma at Information Technology Institute (ITI)
January 1, 2020 - December 31, 2020Bachelor's degree at Alexandria University, Faculty of Education
January 1, 2018 - December 31, 2018Diploma at Information Technology Institute (ITI)
January 1, 2020 - December 31, 2020Faculty of Education at Alexandria University
January 1, 2018 - December 31, 2018Qualifications
Digital Marketing Certification – HubSpot
January 11, 2030 - July 28, 2025Inbound Marketing – HubSpot
January 11, 2030 - July 28, 2025Social Media Marketing – ITI
January 1, 2020 - December 31, 2020Email Marketing – HubSpot, Easyt
January 11, 2030 - July 28, 2025Google Ads Search Campaign – Coursera
January 11, 2030 - July 28, 2025Facebook Ads – Facebook Blueprint
January 11, 2030 - July 28, 2025SEO, TikTok & Twitter Ads – Easyt
January 11, 2030 - July 28, 2025Affiliate Marketing – Coursera
January 11, 2030 - July 28, 2025Digital Marketing Certification – HubSpot
January 11, 2030 - July 28, 2025Inbound Marketing – HubSpot
January 11, 2030 - July 28, 2025Social Media Marketing – ITI
January 11, 2030 - July 28, 2025Email Marketing – HubSpot, Easyt
January 11, 2030 - July 28, 2025Google Ads Search Campaign – Coursera
January 11, 2030 - July 28, 2025Facebook Ads – Facebook Blueprint
January 11, 2030 - July 28, 2025SEO, TikTok & Twitter Ads – Easyt
January 11, 2030 - July 28, 2025Affiliate Marketing – Coursera
January 11, 2030 - July 28, 2025Industry Experience
Software & Internet, Education, Professional Services, Retail, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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