Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multilingual and results-driven marketing professional with over 9 years of experience working across West & Central Africa and Europe. I specialize in brand strategy, communications, and both ATL and BTL execution, having successfully led regional campaigns and managed cross-functional teams. I thrive in intercultural environments and excel at managing agency relationships to deliver consumer-centric strategies that enhance brand visibility and impact. My expertise includes developing communication strategies, managing digital media, orchestrating customer contact programs, and event management. I am passionate about building strong brands and creating meaningful consumer engagements in diverse markets.…I am a multilingual and results-driven marketing professional with over 9 years of experience working across West & Central Africa and Europe. I specialize in brand strategy, communications, and both ATL and BTL execution, having successfully led regional campaigns and managed cross-functional teams. I thrive in intercultural environments and excel at managing agency relationships to deliver consumer-centric strategies that enhance brand visibility and impact. My expertise includes developing communication strategies, managing digital media, orchestrating customer contact programs, and event management. I am passionate about building strong brands and creating meaningful consumer engagements in diverse markets.

Geraldine Partington Bucknor

Marketer, Brand Strategist, Marketing Strategist, +3





I am a multilingual and results-driven marketing professional with over 9 years of experience working across West & Central Africa and Europe. I specialize in brand strategy, communications, and both ATL and BTL execution, having successfully led regional campaigns and managed cross-functional teams. I thrive in intercultural environments and excel at managing agency relationships to deliver consumer-centric strategies that enhance brand visibility and impact. My expertise includes developing communication strategies, managing digital media, orchestrating customer contact programs, and event management. I am passionate about building strong brands and creating meaningful consumer engagements in diverse markets.…I am a multilingual and results-driven marketing professional with over 9 years of experience working across West & Central Africa and Europe. I specialize in brand strategy, communications, and both ATL and BTL execution, having successfully led regional campaigns and managed cross-functional teams. I thrive in intercultural environments and excel at managing agency relationships to deliver consumer-centric strategies that enhance brand visibility and impact. My expertise includes developing communication strategies, managing digital media, orchestrating customer contact programs, and event management. I am passionate about building strong brands and creating meaningful consumer engagements in diverse markets.

Available to hire

I am a multilingual and results-driven marketing professional with over 9 years of experience working across West & Central Africa and Europe. I specialize in brand strategy, communications, and both ATL and BTL execution, having successfully led regional campaigns and managed cross-functional teams. I thrive in intercultural environments and excel at managing agency relationships to deliver consumer-centric strategies that enhance brand visibility and impact.

My expertise includes developing communication strategies, managing digital media, orchestrating customer contact programs, and event management. I am passionate about building strong brands and creating meaningful consumer engagements in diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Bengali

Fluent

Work Experience

Trade Marketing and Communications Manager (West & Central Africa) at Robert Bosch Ghana

March 31, 2024 - July 28, 2025

Responsible for the communication strategy for West and Central Africa, including budget management and controlling. Led brand building through mass media (Print, TV, Radio, OOH) and digital communication channels. Managed digital media and content on Bosch Aftermarket website and social media pages. Executed customer contact programs such as BTL events, road shows, activations, and sell-out campaigns. Oversaw media relations & PR, including press releases and interviews, and managed branding of Bosch within the region. Coordinated event management including trade fairs, exhibitions, sponsorships, CSR, press events, and workshops. Supervised vendor management for production of merchandise, brochures, flyers, display stands, and advertising media.

Business Development Executive at Robert Bosch Ghana

June 1, 2018 - July 28, 2025

Managed specific customer accounts within the region to drive sales through customer support and order management. Assisted in developing the retail sales channel of Bosch in the Ghana market.

Release to Market Coordinator at Amadeus SAS

August 31, 2015 - July 28, 2025

Worked on Amadeus Product Essentials as a fully customized solution using spreadsheets with macros and java programming to generate XML and JavaScript to feed a dynamic website. Managed content and quality of the Amadeus Product Essentials.

Product Rollout Coordinator at Amadeus SAS

August 31, 2015 - July 28, 2025

Supported the Release to Market process including data management, external and internal communications, knowledge management, planning and coordination of tasks related to market releases. Provided support to Product Management and participated in managing product data on Amadeus intranet/extranet/internet sites.

Assistant to the Social Secretary of the Ambassador of Ghana to France at Embassy of Ghana

January 31, 2015 - July 28, 2025

Scheduled and managed the Ambassador’s weekly agenda in alignment with strategic embassy goals. Ensured efficient information management by issuing weekly and adhoc meeting reports.

Mobility Consultant Trainee at CROWN Relocations

November 30, 2014 - July 28, 2025

Collaborated with the Michelin account team and assisted Account Managers in coordinating international and domestic mobility of Michelin expatriates through destination and moving services. Coordinated and managed a quality check process survey for Michelin Expats to enhance support services. Led a data management task force to rectify issues with a key client and trained team on using Crown Interact data management system.

Information Resource Assistant at Kofi Annan International Peacekeeping and Training Centre (KAIPTC)

August 31, 2013 - July 28, 2025

Developed a cataloguing database for training materials to enhance accessibility. Ensured efficient use of the information centre by students and staff.

Research Analyst at Focal Point Advisory Limited

August 31, 2010 - July 28, 2025

Conducted detailed research and analysis of Ghanaian private sector from constitutional and financial perspectives for decision-making. Developed proposals for alternative fundraising mechanisms and organized meetings with private sector heads to raise funds for the Constitution review process.

Trade Marketing and Communications Manager (West & Central Africa) at Robert Bosch Ghana

March 31, 2024 - July 28, 2025

Responsible for the communication strategy across West and Central Africa, including budget management and controlling. Managed brand building through mass media (Print, TV, Radio, OOH) and digital communication channels. Oversaw digital media and content on Bosch Aftermarket website and social media pages such as Facebook and Instagram. Organized customer contact programs including BTL events such as road shows, activations, and sell-out campaigns. Managed media relations and PR, including media interactions, press releases, and interviews. Responsible for Bosch branding within the region and event management encompassing trade fairs, exhibitions, sponsorship events, CSR activities, press events, and workshops. Managed vendors for production of merchandise, brochures, flyers, display stands, and advertising media.

Business Development Executive at Robert Bosch Ghana

June 1, 2018 - July 28, 2025

Managed specific customer accounts within the region to drive sales through customer support and order management. Assisted in developing Bosch's retail sales channel in the Ghana market.

Release to Market Coordinator at Amadeus SAS

August 31, 2015 - July 28, 2025

Worked on Amadeus Product Essentials as a customized solution using spreadsheets with macros and Java programming to generate XML and JavaScript for dynamic website feeding. Managed content and quality for Amadeus Product Essentials.

Product Rollout Coordinator at Amadeus SAS

August 31, 2015 - July 28, 2025

Supported the Release to Market process including data management, external and internal communications, knowledge management, planning, and task coordination related to product releases. Assisted Product Management and participated in management of product data on Amadeus intranet, extranet, and internet sites.

Assistant to the Social Secretary of the Ambassador of Ghana to France at Embassy of Ghana Paris

January 31, 2015 - July 28, 2025

Scheduled and managed the Ambassador’s weekly agenda aligning with the strategic goals of the embassy. Ensured efficient information management by issuing weekly and adhoc meeting reports.

Mobility Consultant Trainee at CROWN Relocations

November 30, 2014 - July 28, 2025

Worked with the Michelin account team assisting Account Managers in coordinating international and domestic mobility of Michelin expatriates through destination, moving, and administrative services. Coordinated the quality assurance survey process for Michelin expatriates. Led a data management task force to resolve existing client issues and trained the team on the Crown Interact data management system facilitating job costing operations.

Information Resource Assistant at Kofi Annan International Peacekeeping and Training Centre (KAIPTC)

August 31, 2013 - July 28, 2025

Developed a cataloguing database for training materials to enhance accessibility at the information centre. Ensured the efficient and effective use of centre by students and staff.

Research Analyst at Focal Point Advisory Limited

August 31, 2010 - July 28, 2025

Conducted detailed research and analysis into Ghanaian private sector from constitutional and financial perspectives to aid decision making and planning. Developed alternative fund-raising proposals to raise $2 million for constitutional amendment. Organized meetings with private sector leaders to raise funds towards the constitution review process.