Oksana Danshyna

Available to hire

Digital Brand Strategist and Communications Expert Driving Measurable Growth With 11+ years of digital marketing expertise and 6 years leading high-impact teams, I specialize in crafting compelling narratives that…

About

Digital Brand Strategist and Communications Expert Driving Measurable Growth

With 11+ years of digital marketing expertise and 6 years leading high-impact teams, I specialize in crafting compelling narratives that elevate brand recognition and drive measurable engagement. My passion lies at the intersection of strategic communications, social media innovation, and reputation management.

What I Bring to the Table
🎯 Strategic Vision - Developing data-driven marketing strategies that resonate with target audiences and deliver ROI
📱 Digital Excellence - Mastering the evolving social media landscape to build authentic brand communities
👥 Leadership Impact - Fostering collaborative, high-performing teams that consistently exceed goals
🔥 Crisis Navigation - Managing communications during critical moments to protect and enhance brand reputation

My Approach
I believe great marketing happens when strategy meets creativity, and when brands dare to build genuine relationships with their audiences. Whether launching a product, navigating a challenging situation, or scaling a social presence, I focus on creating connections that matter—turning followers into advocates and campaigns into conversations.

Ready to elevate your brand’s story? Let’s collaborate to create marketing magic that drives real results.

  • 11 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • DutchBeginner
  • UkrainianFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Retail
  • Consumer Goods

Work experience· 9 roles

Director, PR, Communications & Social Media · DigitalOceanSep 2024 – Present · 2 yrs 3 mos

Boosted social media engagement by 20% and doubled positive sentiment during Black Friday/Cyber Monday marketing campaigns. Strengthened brand reputation, reducing negative sentiment by 15% through proactive reputation management. Led a high-impact communication campaign for business assets' migration.

Head of Social Media and Communications · Cloudways by DigitalOceanJul 2022 – Sep 2024 · 2 yrs 3 mos

Developed social media strategy for Cloudways and DigitalOcean brands, resulting in a 20% increase in engagement within six months. Increased media coverage by 35% and share of voice by 20% in key market regions. Enhanced team productivity by 15% through fostering collaboration and innovation. Successfully led communication efforts during critical events, including price increases and product updates.

Senior Social Media Marketing Manager · PrismaFeb 2022 – Jul 2022 · 6 mos

Created compelling content strategies that increased social media engagement by 45%. Led a promotional strategy for Prisma Day, boosting brand awareness by 50% and engagement by 25%.

Social Media Marketing Team Lead · Wix.comJan 2022 – Jul 2025 · 3 yrs 7 mos
Social Media Marketing Manager · DepositphotosFeb 2019 – Feb 2019 · 1 mo
Digital Brand Manager · Media Holding "Lux"Jun 2017 – Jul 2025 · 8 yrs 2 mos
PR Manager · Let's Go Digital AgencyApr 2016 – Jul 2025 · 9 yrs 4 mos
PR Manager · Doris Advertising Digital AgencyNov 2015 – Jul 2025 · 9 yrs 9 mos

Education

Master · Zhytomyr Ivan Franko State University2009 – 2014

Certifications and awards

PR Strategy - Cornell University2025
Content Strategy for Professionals - Coursera2024
Digital Marketing - Advertising School2023

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