Digital Brand Strategist and Communications Expert Driving Measurable Growth With 11+ years of digital marketing expertise and 6 years leading high-impact teams, I specialize in crafting compelling narratives that elevate brand recognition and drive measurable engagement. My passion lies at the intersection of strategic communications, social media innovation, and reputation management. What I Bring to the Table 🎯 Strategic Vision - Developing data-driven marketing strategies that resonate with target audiences and deliver ROI 📱 Digital Excellence - Mastering the evolving social media landscape to build authentic brand communities 👥 Leadership Impact - Fostering collaborative, high-performing teams that consistently exceed goals 🔥 Crisis Navigation - Managing communications during critical moments to protect and enhance brand reputation My Approach I believe great marketing happens when strategy meets creativity, and when brands dare to build genuine relationships with their audiences. Whether launching a product, navigating a challenging situation, or scaling a social presence, I focus on creating connections that matter—turning followers into advocates and campaigns into conversations. Ready to elevate your brand's story? Let's collaborate to create marketing magic that drives real results.

Oksana Danshyna

Digital Brand Strategist and Communications Expert Driving Measurable Growth With 11+ years of digital marketing expertise and 6 years leading high-impact teams, I specialize in crafting compelling narratives that elevate brand recognition and drive measurable engagement. My passion lies at the intersection of strategic communications, social media innovation, and reputation management. What I Bring to the Table 🎯 Strategic Vision - Developing data-driven marketing strategies that resonate with target audiences and deliver ROI 📱 Digital Excellence - Mastering the evolving social media landscape to build authentic brand communities 👥 Leadership Impact - Fostering collaborative, high-performing teams that consistently exceed goals 🔥 Crisis Navigation - Managing communications during critical moments to protect and enhance brand reputation My Approach I believe great marketing happens when strategy meets creativity, and when brands dare to build genuine relationships with their audiences. Whether launching a product, navigating a challenging situation, or scaling a social presence, I focus on creating connections that matter—turning followers into advocates and campaigns into conversations. Ready to elevate your brand's story? Let's collaborate to create marketing magic that drives real results.

Available to hire

Digital Brand Strategist and Communications Expert Driving Measurable Growth

With 11+ years of digital marketing expertise and 6 years leading high-impact teams, I specialize in crafting compelling narratives that elevate brand recognition and drive measurable engagement. My passion lies at the intersection of strategic communications, social media innovation, and reputation management.

What I Bring to the Table
🎯 Strategic Vision - Developing data-driven marketing strategies that resonate with target audiences and deliver ROI
📱 Digital Excellence - Mastering the evolving social media landscape to build authentic brand communities
👥 Leadership Impact - Fostering collaborative, high-performing teams that consistently exceed goals
🔥 Crisis Navigation - Managing communications during critical moments to protect and enhance brand reputation

My Approach
I believe great marketing happens when strategy meets creativity, and when brands dare to build genuine relationships with their audiences. Whether launching a product, navigating a challenging situation, or scaling a social presence, I focus on creating connections that matter—turning followers into advocates and campaigns into conversations.

Ready to elevate your brand’s story? Let’s collaborate to create marketing magic that drives real results.

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Language

English
Fluent
Dutch
Beginner
Ukrainian
Fluent

Work Experience

Director, PR, Communications & Social Media at DigitalOcean
September 1, 2024 - Present
Boosted social media engagement by 20% and doubled positive sentiment during Black Friday/Cyber Monday marketing campaigns. Strengthened brand reputation, reducing negative sentiment by 15% through proactive reputation management. Led a high-impact communication campaign for business assets' migration.
Head of Social Media and Communications at Cloudways by DigitalOcean
July 18, 2022 - September 1, 2024
Developed social media strategy for Cloudways and DigitalOcean brands, resulting in a 20% increase in engagement within six months. Increased media coverage by 35% and share of voice by 20% in key market regions. Enhanced team productivity by 15% through fostering collaboration and innovation. Successfully led communication efforts during critical events, including price increases and product updates.
Senior Social Media Marketing Manager at Prisma
February 1, 2022 - July 18, 2022
Created compelling content strategies that increased social media engagement by 45%. Led a promotional strategy for Prisma Day, boosting brand awareness by 50% and engagement by 25%.
Social Media Marketing Team Lead at Wix.com
January 1, 2022 - July 28, 2025
Supervised a team responsible for creating engaging content, resulting in a 60% increase in social media interactions. Developed and led multi-market brand campaigns contributing to a 30% growth in brand mentions and product adoption. Developed LinkedIn and TikTok content strategies increasing engagement by 30% on LinkedIn and growing TikTok followers by 50% within six months.
Social Media Marketing Manager at Depositphotos
February 1, 2019 - February 1, 2019
Managed social media campaigns to enhance brand visibility and engagement.
Digital Brand Manager at Media Holding "Lux"
June 1, 2017 - July 28, 2025
Developed and implemented digital branding strategies to strengthen market presence.
PR Manager at Let's Go Digital Agency
April 1, 2016 - July 28, 2025
Executed PR campaigns to enhance client visibility and reputation.
PR Manager at Doris Advertising Digital Agency
November 1, 2015 - July 28, 2025
Managed public relations initiatives to support client branding goals.
Content Manager at Oxidom Online Store
April 1, 2015 - July 28, 2025
Created and managed content strategies to drive online sales and engagement.

Education

Master at Zhytomyr Ivan Franko State University
January 1, 2009 - January 1, 2014

Qualifications

PR Strategy - Cornell University
January 1, 2025 - January 31, 2025
Content Strategy for Professionals - Coursera
October 1, 2024 - October 31, 2024
Digital Marketing - Advertising School
August 1, 2023 - November 30, 2023

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Consumer Goods