Senior Content Manager with over 15 years of experience in television, digital media, and YouTube. Specialized in organic content strategy, branding, and optimization through data analysis and artificial intelligence. I have led audiovisual projects for companies, universities, and online platforms, managing creative teams and developing high-impact digital ecosystems. Currently, I combine traditional communication expertise with modern digital and cross-platform production strategies. I started my career behind the cameras, when television still set the rhythm of communication. I learned that a good story doesn’t need to shout to be heard — it needs truth and purpose. Over time, I moved from broadcast media to digital platforms, discovering how data, artificial intelligence, and organic content can connect brands with real people. Today I lead strategies that blend creativity, analytics, and technology. I’ve directed audiovisual projects for companies, universities, and online platforms, always guided by one principle: to create content that lasts. On YouTube and social media, I found a new stage — freer, more direct — where authenticity is the script and the audience is the judge.

LUCAS BERGA GARCÍA

Senior Content Manager with over 15 years of experience in television, digital media, and YouTube. Specialized in organic content strategy, branding, and optimization through data analysis and artificial intelligence. I have led audiovisual projects for companies, universities, and online platforms, managing creative teams and developing high-impact digital ecosystems. Currently, I combine traditional communication expertise with modern digital and cross-platform production strategies. I started my career behind the cameras, when television still set the rhythm of communication. I learned that a good story doesn’t need to shout to be heard — it needs truth and purpose. Over time, I moved from broadcast media to digital platforms, discovering how data, artificial intelligence, and organic content can connect brands with real people. Today I lead strategies that blend creativity, analytics, and technology. I’ve directed audiovisual projects for companies, universities, and online platforms, always guided by one principle: to create content that lasts. On YouTube and social media, I found a new stage — freer, more direct — where authenticity is the script and the audience is the judge.

Available to hire

Senior Content Manager with over 15 years of experience in television, digital media, and YouTube. Specialized in organic content strategy, branding, and optimization through data analysis and artificial intelligence. I have led audiovisual projects for companies, universities, and online platforms, managing creative teams and developing high-impact digital ecosystems. Currently, I combine traditional communication expertise with modern digital and cross-platform production strategies.
I started my career behind the cameras, when television still set the rhythm of communication. I learned that a good story doesn’t need to shout to be heard — it needs truth and purpose. Over time, I moved from broadcast media to digital platforms, discovering how data, artificial intelligence, and organic content can connect brands with real people.
Today I lead strategies that blend creativity, analytics, and technology. I’ve directed audiovisual projects for companies, universities, and online platforms, always guided by one principle: to create content that lasts. On YouTube and social media, I found a new stage — freer, more direct — where authenticity is the script and the audience is the judge.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Senior Content Manager at Embassy SL
January 1, 2023 - Present
Creation and execution of digital content strategies, analysis of data to optimize engagement, management of social media channels, and production of audiovisual content.
Curador de Contenidos at Universidad Rey Juan Carlos
December 31, 2023 - July 28, 2025
Development and supervision of digital educational content, application of generative AI to optimize didactic materials, and management of learning platforms and engagement strategies.
Content Creator / Manager at Fantasy Group Multimedia
December 31, 2021 - July 28, 2025
Creation and curation of strategic digital content, development of content strategies based on data analysis, live class production and direction, seminars and digital event management, and handling key projects and accounts.
Senior Content Manager at Coworking Central 44 Madrid
December 31, 2021 - July 28, 2025
Creation and execution of digital content strategies, data analysis for engagement optimization, social media management, and audiovisual production.
Consultor y Coordinador Artístico at Magazine Inmobiliario
December 31, 2019 - July 28, 2025
Content strategy and management of digital ecosystem including social media and branding, multimedia content production such as photographs, videos, and GIFs, and coordination with graphic design, web development, and printing teams.
Content Manager at Embassy SL
January 1, 2023 - Present
Creation and execution of digital content strategies. Data analysis for engagement optimization. Management of social media and audiovisual production.
Curador de Contenidos at Universidad Rey Juan Carlos
December 31, 2023 - July 28, 2025
Development and supervision of educational digital content. Application of generative AI to optimize teaching materials. Management of learning platforms and engagement strategies.
Content Manager at Fantasy Group Multimedia
December 31, 2021 - July 28, 2025
Creation and curation of strategic digital content. Development of content strategies based on data analysis. Production and direction of live classes, seminars, and digital events. Project and key account management.
Senior Content Manager at Coworking Central 44 Madrid
December 31, 2021 - July 28, 2025
Creation and execution of digital content strategies. Data analysis for engagement optimization. Management of social media and audiovisual production.
Consultor y Coordinador Artístico at Magazine Inmobiliario
December 31, 2019 - July 28, 2025
Content strategies and management of the digital ecosystem (social media, branding). Production of multimedia content (photographs, videos, GIFs). Coordination with graphic design, web development, and printing.

Education

Diplomatura at CIEVYC, Buenos Aires
January 1, 2006 - December 31, 2009
Diplomatura at Cens 182, Buenos Aires
January 1, 2001 - December 31, 2003
Diplomatura at CIEVYC, Buenos Aires
January 1, 1996 - December 31, 1999
Diplomatura at CIEVYC, Buenos Aires
January 1, 1996 - December 31, 1999
Diplomatura at Cens 182, Buenos Aires
January 1, 2001 - December 31, 2003
Diplomatura at CIEVYC, Buenos Aires
January 1, 2006 - December 31, 2009
Diplomatura at Diplomatura en Marketing Digital
January 1, 2018 - December 31, 2019

Qualifications

AWS Certified Solutions Architect
January 1, 2020 - December 31, 2020
HubSpot Marketing Software Certification
January 1, 2019 - December 31, 2019
AWS Training and Certifications Building a Generative AI-Ready Organization
January 11, 2030 - July 28, 2025
AWS Training and Certifications | Essentials of Prompt Engineering
January 11, 2030 - July 28, 2025
Certificación en ITIL 4 Foundation
January 11, 2030 - July 28, 2025
Curso de Seguridad en Infraestructuras TI
January 11, 2030 - July 28, 2025
Curso de Introducción a TensorFlow para Deep Learning
January 11, 2030 - July 28, 2025
Cisco CCNA Certificación en Redes y Comunicaciones
January 11, 2030 - July 28, 2025
Google Cloud Certificación en Machine Learning
January 11, 2030 - July 28, 2025
AWS Training and Certification | Certificación en Business Continuity and Disaster Recovery
January 11, 2030 - July 28, 2025
Scrum Foundation Professional Certificate
January 11, 2030 - July 28, 2025
AWS Certified Solutions Architect
January 1, 2020 - December 31, 2020
HubSpot Marketing Software Certification
January 1, 2019 - December 31, 2019
AWS Training and Certifications Building a Generative AI-Ready Organization
January 11, 2030 - July 28, 2025
AWS Training and Certifications Essentials of Prompt Engineering
January 11, 2030 - July 28, 2025
Certificación en ITIL 4 Foundation
January 11, 2030 - July 28, 2025
Curso de Seguridad en Infraestructuras TI
January 11, 2030 - July 28, 2025
Curso de Introducción a TensorFlow para Deep Learning
January 11, 2030 - July 28, 2025
Cisco CCNA
January 11, 2030 - July 28, 2025
Google Cloud Certificación en Machine Learning
January 11, 2030 - July 28, 2025
AWS Training and Certification Certificación en Business Continuity and Disaster Recovery
January 11, 2030 - July 28, 2025
Scrum Foundation Professional Certificate
January 11, 2030 - July 28, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Real Estate & Construction, Software & Internet