Available to hire
I am a digital marketing professional with experience in managing paid campaigns, social media content creation, and performance optimization. Skilled in platforms such as Meta Ads, TikTok Ads, and Google Ads, I focus on delivering measurable results and engaging campaigns for Arabic-speaking audiences.”
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Freelance Video Editor at Qatar World Cup 2022 Project
December 31, 2022 - July 28, 2025Designed and edited visual content including graphics, videos, and promotional materials for the Qatar World Cup. Collaborated with clients and teams to ensure brand alignment and event objectives. Produced high-quality visuals for social media, advertisements, and event promotions, enhancing audience engagement under tight deadlines.
Freelance Video Editor at Saudi Campaign in China
December 31, 2024 - July 28, 2025Developed cultural branding materials showcasing heritage and modernity for campaigns like Saudi's tourism initiative in China. Produced video and poster ads for promotional campaigns including digital and print assets. Designed and optimized ads for platforms like Google. Collaborated across teams to deliver creative outputs reflecting client visions.
Video Creator at Hotel Group & Story Cycle
December 31, 2024 - July 28, 2025Created personalized Ramadan videos and greetings reflecting cultural authenticity, fostering guest connections. Developed content for Dubai Expo 2020, engaging global audiences with diverse designs while managing multiple projects. Produced videos for Saudi National Day and post-COVID 'Welcome Back' campaigns, showcasing cultural diversity and renewed hospitality experiences.
Social Media Lead at Story Cycle Media Production
May 1, 2025 - PresentManaged and developed content strategies for clients across Saudi Arabia, UAE, and Egypt. Built monthly content calendars for Instagram, TikTok, and LinkedIn. Handled client communication, reporting, and performance analysis ensuring KPI achievement. Oversaw production including reels, graphics, captions, and visual storytelling across sectors such as F&B, tourism, hotels, and e-commerce.
Freelance Video Editor at Qatar World Cup 2022 Project
December 31, 2022 - August 8, 2025Designed and edited engaging visual content including graphics, videos, and promotional materials for the Qatar World Cup. Collaborated with clients and teams to ensure alignment with brand guidelines and event objectives. Produced high-quality visuals for social media, advertisements, and event promotions, enhancing audience engagement and delivering projects under tight deadlines with adaptability and efficiency.
Freelance Projects and Skills Relevant to Saudi Campaign in China
December 1, 2024 - August 8, 2025Developed cultural branding materials showcasing heritage and modernity suitable for campaigns like Saudi's tourism initiative in China. Created engaging video and poster ads for digital and print promotion. Designed and optimized ads for platforms such as Google to ensure broad reach and audience engagement. Collaborated with teams to deliver creative outputs reflecting client vision, similar to cross-cultural collaboration in global campaigns.
Hotel Group & Story Cycle - Ramadan Videos & Greetings Creator at Hotel Group & Story Cycle
January 1, 2024 - August 8, 2025Created personalized Ramadan videos and greetings reflecting cultural authenticity and fostering meaningful guest connections for a hotel group.
Video Creator - Dubai Expo 2020 Project
March 31, 2022 - August 8, 2025Created graphic and video content for Dubai Expo 2020, engaging global audiences through promotional materials and digital assets. Collaborated with pavilion teams to deliver culturally diverse designs while managing multiple projects on time and to high standards.
Video Creator - Saudi National Day at Hotel Group & Story Cycle
January 1, 2024 - August 8, 2025Created personalized Ramadan videos and greetings reflecting cultural authenticity and fostering meaningful guest connections.
Video Creator - Post-COVID 'Welcome Back' Campaign
December 31, 2022 - August 8, 2025Produced compelling videos welcoming travelers and guests post-COVID, focusing on themes of safety, hospitality, and renewed experiences. Showcased cultural and regional diversity through visually rich storytelling, highlighting unique attractions and destinations in the Middle East and South Africa. Delivered campaigns under tight deadlines ensuring alignment with local sensitivities and global trends.
Video Creator - Eid Campaign
April 30, 2023 - August 8, 2025Produced a series of four vibrant videos celebrating Eid capturing joy and diversity across different settings including air balloons, parks, sea, and safari adventures. Combined engaging visuals with a cohesive Eid-themed soundtrack to evoke happiness and togetherness. Delivered high-quality videos aligned with client goals resonating with diverse audiences.
Video Creator - Mobile App Campaign (M&E) at Hotel Group & Story Cycle
January 1, 2024 - August 8, 2025Produced dynamic videos for international conferences, capturing key moments, presentations, and attendee engagement. Designed visually engaging opening and closing sequences, promotional clips, and post-event highlights to amplify event impact. Collaborated with event organizers to align video content with conference themes and objectives. Delivered high-quality videos under tight schedules enhancing attendee experience and branding.
Video Creator - International Campaigns
January 1, 2024 - August 8, 2025Produced captivating video campaigns showcasing the cultural richness and landmarks of Egypt, Dubai, Greece, China, Durban, and Morocco. Combined traditional elements with modern visuals to engage global audiences. Delivered high-quality content for social media, events, and digital platforms. Collaborated with teams to align storytelling with cultural and branding goals.
Freelance Graphic Designer - Logo Design at Laylaty Wedding Hall
March 1, 2024 - August 8, 2025Conceptualized and designed an elegant and romantic logo reflecting luxury, love, and celebration. Incorporated symbols such as intertwined rings and delicate florals representing unity and beauty, maintaining a minimalist and sophisticated design. Selected a refined color palette of soft gold and blush pink, aligning with the wedding venue's luxurious and timeless aesthetic. Delivered versatile logo designs suitable for use across digital and print media including invitations, signage, and marketing materials.
Brand Creation - Echo Fusion Company (Architecture) at Echo Fusion Company
August 1, 2024 - August 8, 2025Developed the complete brand identity for Echo Fusion Company, an innovative architecture firm focused on merging sustainable design with cutting-edge architectural solutions. Created a versatile logo embodying the fusion of nature and urbanism through overlapping geometric shapes and organic elements. Designed a cohesive color palette blending emerald green and steel grey, symbolizing sustainability, strength, and modern design. Crafted brand guidelines including typography, imagery style, and messaging ensuring consistency across all marketing materials. Collaborated with the client to ensure the brand resonated with their vision for sustainability and innovative architectural solutions.
Brand Creation - Marine Essence Boutique Hotel at Marine Essence Boutique Hotel
August 1, 2024 - August 8, 2025Developed the complete brand concept for Marine Essence Boutique Hotel including visual identity, brand voice, and design elements. Designed a cohesive brand strategy that reflects luxury, nature, and eco-conscious values. Created key assets such as logo design, color palette, typography, and brand guidelines to ensure consistency across all marketing materials. Collaborated with stakeholders to ensure the brand's messaging aligned with the hotel’s target audience and commitment to providing an exclusive, nature-inspired experience.
Social Media Lead at Story Cycle Media Production
January 1, 2024 - PresentManaged and developed content strategies for multiple clients across Saudi Arabia, the UAE, and Egypt. Built and executed monthly content calendars for Instagram, TikTok, and LinkedIn. Handled client communication, reporting, and performance analysis to ensure KPIs were met. Oversaw content production including reels, graphics, captions, and visual storytelling. Collaborated with brands in F&B, tourism, hotels, and e-commerce sectors to grow their online presence. Worked in both Arabic and English to deliver culturally relevant and engaging content.
Freelance Video Editor at Qatar World Cup 2022 Project
December 31, 2022 - August 8, 2025Designed and edited engaging visual content, including graphics, videos, and promotional materials for the Qatar World Cup. Collaborated with clients and teams to ensure alignment with brand guidelines and event objectives. Produced high-quality visuals for social media, advertisements, and event promotions, enhancing audience engagement. Delivered projects under tight deadlines, showcasing adaptability and efficiency.
Freelance Projects and Skills Relevant to Saudi Campaign in China
December 31, 2024 - August 8, 2025Developed cultural branding materials showcasing heritage and modernity suitable for campaigns like Saudi's tourism initiative in China. Produced engaging video and poster ad content for promotional campaigns, including digital and print assets. Designed and optimized ads for platforms like Google, ensuring broad reach and audience engagement. Collaborated with teams to deliver creative outputs reflecting client vision, similar to cross-cultural collaborations in global campaigns.
Video Creator at Hotel Group & Story Cycle
May 1, 2024 - August 8, 2025Created personalized Ramadan videos and greetings for a hotel group, reflecting cultural authenticity and fostering meaningful guest connections. Produced compelling videos welcoming travelers post-COVID, focusing on themes of safety, hospitality, and renewed experiences. Highlighted cultural and regional diversity through visually rich storytelling, emphasizing unique attractions and destinations in the Middle East and South Africa. Integrated client branding with an uplifting tone to inspire audiences to reconnect with travel. Successfully executed campaigns under tight deadlines, ensuring alignment with local sensitivities and global trends.
Video Creator at International Campaigns
December 31, 2024 - August 8, 2025Produced captivating video campaigns showcasing the cultural richness and landmarks of Egypt, Dubai, Greece, China, Durban, and Morocco. Combined traditional elements with modern visuals to engage global audiences. Delivered high-quality content for social media, events, and digital platforms. Collaborated with teams to align storytelling with cultural and branding goals.
Freelance Graphic Designer
March 1, 2024 - PresentConceptualized and designed an elegant and romantic logo for Laylaty Wedding Hall, reflecting luxury, love, and celebration. Created brand identity for Echo Fusion Company, an architecture firm focused on sustainable design, including logo, color palette, and brand guidelines to ensure consistency across marketing materials. Developed the complete brand concept for Marine Essence Boutique Hotel, including visual identity, brand voice, and design elements reflecting luxury, nature, and eco-conscious values. Collaborated with stakeholders to ensure brand messaging aligned with client vision.
Freelance Video Editor at Qatar World Cup 2022 Project
December 31, 2022 - August 25, 2025Designed and edited engaging visual content including graphics, videos, and promotional materials for the Qatar World Cup. Collaborated with clients and teams to ensure alignment with brand guidelines and event objectives. Produced high-quality visuals for social media, advertisements, and event promotions, enhancing audience engagement. Delivered projects under tight deadlines showcasing adaptability and efficiency.
Freelance Video Editor at Saudi Campaign in China
December 1, 2024 - August 25, 2025Developed cultural branding materials showcasing heritage and modernity for Saudi’s tourism initiative in China. Produced engaging visual content for promotional campaigns including digital and print assets. Designed and optimized digital ads for platforms like Google to ensure broad reach and audience engagement. Worked collaboratively with teams to deliver creative outputs that reflect client vision, mirroring cross-cultural collaboration in global campaigns.
Video Creator at Hotel Group & Story Cycleates
December 31, 2024 - August 25, 2025Created personalized Ramadan videos and greetings for a hotel group, reflecting cultural authenticity and fostering meaningful guest connections. Produced dynamic videos for international conferences capturing key moments, presentations, and attendee engagement. Designed visually engaging sequences and promotional clips for events, collaborating closely with organizers to align video content with conference themes and objectives. Delivered high-quality video content enhancing attendee experience and branding.
Video Creator at Dubai Expo 2020 Project
March 31, 2022 - August 25, 2025Created graphic and video content for Dubai Expo 2020, engaging global audiences through promotional materials and digital assets. Collaborated with pavilion teams to deliver culturally diverse designs while managing multiple projects on time and to high standards.
Freelance Graphic Designer at Laylaty Wedding Hall
March 1, 2024 - PresentConceptualized and designed an elegant and romantic logo that reflects luxury, love, and celebration. Incorporated symbols such as intertwined rings and delicate florals representing unity and beauty, while maintaining a minimalist and sophisticated design. Delivered versatile logo designs suitable for use across all digital and print media including invitations, signage, and marketing materials.
Creative Director / Video Editor at Dubai Video – Story Cycle
December 31, 2025 - September 12, 2025Directed editing, color grading, and sound design for cinematic travel videos showcasing Dubai’s energy and diversity (Latest Projects 2024–2025); oversaw edit workflow and storytelling alignment with client goals.
Video Creator at Saudi National Day Campaign
April 30, 2023 - September 12, 2025Produced four vibrant videos celebrating Eid; crafted narrative visuals, sound design, and engaging sequences to reflect cultural heritage.
Video Creator at Qatar World Cup Campaign
December 31, 2022 - September 12, 2025Created cinematic travel videos highlighting culture, heritage, and destinations; directed editing, color grading, and sound selection to evoke emotion and elegance.
Video Creator at Dubai Expo 2020 Campaign
March 31, 2022 - September 12, 2025Produced graphics and video content for Expo 2020 Dubai; collaborated with pavilion teams to deliver culturally diverse visuals and assets for promotional use.
Video Editor / Creative Director at Lavender Fields – Provence, France
May 31, 2025 - September 12, 2025Produced a cinematic travel video capturing the vibrant energy and natural beauty of the lavender fields; focused on storytelling through motion, diverse cultural scenes, and dynamic transitions; directed editing, color grading, and sound selection to evoke motion and elegance.
Video Producer / Editor at Mexico – Cultural Fusion Travel Film
December 31, 2024 - September 12, 2025Produced a cinematic travel video capturing the vibrant energy and natural beauty of Mexico; focused on storytelling through motion, diverse cultural scenes, and dynamic transitions; directed editing, color grading, and sound selection to evoke motion, ambition, and elegance.
Video Producer at Qatar World Cup 2022 Project
December 31, 2022 - September 12, 2025Produced cinematic travel video content capturing the energy and atmosphere of the 2022 World Cup; focused on storytelling through motion, cultural scenes, and dynamic transitions; directed editing, color grading, and sound selection to evoke motion and grandeur.
Video Producer at Opening – Global Launch Concept Video
April 30, 2025 - September 12, 2025Produced an opening high-impact cinematic video combining curated shots from multiple countries; developed full creative direction including storyboard design, visual theme, and color palette; composed an original soundtrack to reflect global energy and harmony.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2019 - PresentDesigned logos, brand identities, and advertising materials aligned with client objectives. Created impactful brochures, posters, and packaging designs to strengthen brand presence. Collaborated with marketing teams to ensure cohesive visuals across print and digital channels. Managed multiple branding projects end-to-end, delivering on time and maintaining high quality standards.
3D Designer & Product Visualization Specialist at Self-employed / Freelance
January 1, 2019 - PresentDeveloped highly detailed 3D models and product visualizations, transforming abstract concepts into realistic designs for marketing and branding purposes. Created photorealistic mockups for packaging, brochures, and digital showcases. Implemented advanced lighting, texturing, and rendering techniques to produce lifelike imagery across multi-platform campaigns.
Interior Lighting & Photo Editing Specialist at Self-employed / Freelance
January 1, 2019 - PresentEnhanced room photography via multi-exposure blending, curve-based color grading, and selective lighting adjustments to produce natural, aesthetically appealing images. Coordinated with photographers to achieve consistent tone and mood; applied post-processing to optimize brightness, contrast, and sharpness for marketing assets.
AI & Generative Design at Self-employed / Freelance
January 1, 2019 - PresentExplored AI and generative design tools (e.g., Midjourney, DALL-E) to generate creative concepts and visuals. Integrated AI workflows with traditional design methods to accelerate project delivery, enabling rapid exploration of ideas while ensuring brand alignment.
Creative Content Designer for Social Media & Web Platforms at Self-employed / Freelance
January 1, 2019 - PresentDesigned creative content for social media and websites to boost audience engagement. Produced cohesive UI graphics and print designs; maintained brand consistency across platforms. Collaborated with marketing teams to develop assets for campaigns, ensuring timely delivery.
Freelance Graphic Designer at Self-Employed / Freelance
January 1, 2019 - PresentDesigned logos, brand identities, packaging, brochures, and marketing materials; developed 3D product visuals and mockups; produced cohesive campaigns across print and digital media; collaborated with clients to align visuals with brand objectives and target audiences; managed timelines and delivered high-quality outputs.
Event & Brand Designer at Dubai Expo 2020
December 31, 2020 - September 12, 2025Created branding materials and visuals for pavilion design and event campaigns; collaborated with event teams to deliver cohesive branding across media and touchpoints.
Branding & Campaign Designer at FIFA World Cup
December 31, 2020 - September 12, 2025Designed branding campaigns, signage, and social media visuals aligned with the World Cup theme; ensured brand consistency and high-impact visuals across platforms.
Video Creator at Saudi National Day
December 31, 2022 - September 12, 2025Produced cinematic video content capturing culture and celebrations; edited and color graded to evoke mood and ambiance; collaborated with teams to deliver cinematic travel narratives.
Video Creator at Qatar World Cup
December 31, 2022 - September 12, 2025Designed and edited visual storytelling for promotional campaigns; integrated cultural elements with branding to create compelling cinematic pieces.
Freelance Creative Designer & Video Editor at Various Clients (Freelance)
January 1, 2019 - PresentDelivered end-to-end design solutions across UAE and international markets. Created logos, brand identities, advertising materials, bilingual Arabic-English content, 3D visuals, motion graphics, and video content. Led social media content production and collaborated with marketing teams to drive engagement, reach, and brand consistency across multiple platforms.
Education
Master of Business Administration at Administration and Supervision
May 1, 2014 - March 1, 2021Master of Business Administration at Administration and Supervision
January 11, 2030 - September 12, 2025Qualifications
Master of Business Administration and Administration and Supervision
May 1, 2014 - March 1, 2021Master of Business Administration and Administration and Supervision
May 1, 2014 - March 1, 2021Master of Business Administration and Administration and Supervision
May 1, 2014 - March 1, 2021Master of Business Administration and Supervision
May 1, 2014 - March 1, 2021Master of Business Administration in Administration and Supervision
January 11, 2030 - September 12, 2025Master of Business Administration in Administration and Supervision
January 11, 2030 - September 12, 2025Master of Business Administration
January 11, 2030 - September 12, 2025Graphic Design & Video Editing
January 11, 2030 - September 12, 2025Master of Business Administration
January 11, 2030 - December 12, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Real Estate & Construction, Consumer Goods, Education, Software & Internet, Other, Retail
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