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I have over a decade of experience in the finance and real estate sectors, bringing comprehensive marketing expertise that includes customer acquisition, marketing automation, and business intelligence. My versatile skill set allows me to develop and execute multi-million franc marketing strategies while maintaining a strong operational focus. Thanks to my data science certification, I excel at driving data-driven strategies that optimize ROI. I am passionate about blending strategic vision with concrete execution and enjoy leading teams to achieve measurable business outcomes. Whether it's launching new brands or optimizing customer conversion rates through automation, I bring a hands-on approach and a dedication to continuous improvement.…I have over a decade of experience in the finance and real estate sectors, bringing comprehensive marketing expertise that includes customer acquisition, marketing automation, and business intelligence. My versatile skill set allows me to develop and execute multi-million franc marketing strategies while maintaining a strong operational focus. Thanks to my data science certification, I excel at driving data-driven strategies that optimize ROI. I am passionate about blending strategic vision with concrete execution and enjoy leading teams to achieve measurable business outcomes. Whether it's launching new brands or optimizing customer conversion rates through automation, I bring a hands-on approach and a dedication to continuous improvement.

Léo Dange

Marketing Strategist, Marketing Automation Specialist, Product Marketer

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I have over a decade of experience in the finance and real estate sectors, bringing comprehensive marketing expertise that includes customer acquisition, marketing automation, and business intelligence. My versatile skill set allows me to develop and execute multi-million franc marketing strategies while maintaining a strong operational focus. Thanks to my data science certification, I excel at driving data-driven strategies that optimize ROI. I am passionate about blending strategic vision with concrete execution and enjoy leading teams to achieve measurable business outcomes. Whether it's launching new brands or optimizing customer conversion rates through automation, I bring a hands-on approach and a dedication to continuous improvement.…I have over a decade of experience in the finance and real estate sectors, bringing comprehensive marketing expertise that includes customer acquisition, marketing automation, and business intelligence. My versatile skill set allows me to develop and execute multi-million franc marketing strategies while maintaining a strong operational focus. Thanks to my data science certification, I excel at driving data-driven strategies that optimize ROI. I am passionate about blending strategic vision with concrete execution and enjoy leading teams to achieve measurable business outcomes. Whether it's launching new brands or optimizing customer conversion rates through automation, I bring a hands-on approach and a dedication to continuous improvement.

Available to hire

I have over a decade of experience in the finance and real estate sectors, bringing comprehensive marketing expertise that includes customer acquisition, marketing automation, and business intelligence. My versatile skill set allows me to develop and execute multi-million franc marketing strategies while maintaining a strong operational focus. Thanks to my data science certification, I excel at driving data-driven strategies that optimize ROI.

I am passionate about blending strategic vision with concrete execution and enjoy leading teams to achieve measurable business outcomes. Whether it’s launching new brands or optimizing customer conversion rates through automation, I bring a hands-on approach and a dedication to continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Instructor at Romandie Formation (Centre Patronal)

August 1, 2023 - Present

Marketing trainer for the Swiss Federal Diploma for Experts in Finance and Controlling.

Head of Marketing at Foxstone

May 31, 2025 - July 28, 2025

Lead the marketing department including strategy definition, budget allocation, and recruitment. Implemented data intelligence for KPI tracking and reporting. Standardized communication materials with over 45 templates and developed marketing automation focusing on user onboarding, sales funnel, and drop-out conversion achieving +73% conversion. Achieved overall improvements including lead generation increases, customer growth, enhanced customer reviews, and reduced cost of acquisition.

Product Marketing Specialist (Short-term contract) at Romande Energie

October 31, 2023 - July 28, 2025

Positioned products and services for real estate professionals (B2B). Defined marketing strategies for photovoltaics, electric mobility, renovation, and data intelligence products. Identified prospect segments and implemented acquisition strategies via radio, press, digital, print, and events. Managed online advertising campaigns on platforms including Google, Meta, Microsoft, Outbrain, and Waze. Conducted data analysis and created automated email campaigns for lead nurturing.

Marketing Manager then Head of Marketing at PropTech Partners - Neho & Strike

September 30, 2022 - July 28, 2025

Defined and implemented a 360° marketing strategy for the group and brands, managing a team of 5. Managed marketing budgets in the millions of francs and recruitment. Developed over 70 marketing automation workflows increasing prospect-to-lead conversion by 58%. Launched two new commercial brands in mortgage brokerage and real estate. Overhauled data analysis, tracking, and reporting with KPI improvements. Managed over 1,300 campaigns across 180+ marketing channels, increasing brand recognition by 23% and customer base by 14%.

Digital Marketing Specialist at Boas Swiss Hotel

August 31, 2020 - July 28, 2025

Managed digital promotion for 30 hospitality establishments with a budget exceeding 250k CHF. Executed 220 SEA acquisition campaigns across Google Ads, YouTube, Waze, Bing, Facebook, and MyBusiness. Created marketing automation for customer onboarding and conducted web tracking and performance analysis. Achieved high ROI on ads campaigns across multiple platforms.

Digital Manager & Data Protection Officer at Propulse Lab

February 28, 2019 - July 28, 2025

Worked in a direct marketing startup incubator providing strategic advice on customer acquisition. Implemented sales funnel processes and supported business launch to help companies reach €1M sales within 6 months. Ensured GDPR compliance for web tools, products, and platforms.

Digital Project Manager at Stepnet Ingenierie

June 30, 2018 - July 28, 2025

Managed development of web and mobile applications. Served as key account manager for clients including Capgemini, Peugeot, and Unilever. Led an international team of 18 people across different time zones and managed the deployment of over 60 projects. Created functional specifications and acceptance tests.

Marketing Assistant then Digital Marketing Coordinator at Cybergun Group

November 30, 2016 - July 28, 2025

Deployed digital strategy and created promotional and communication tools during work-study program. Participated in 8 international trade shows, created 12 videos with over 850K views, managed community and webmastering increasing followers by 87%, and implemented all promotional tools such as brochures and point-of-sale advertising.