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With 10 years of combined experience in e-commerce & digital marketing, I have personally crafted & mastered hundreds of impactful campaigns across online & offline channels. Beyond my passion for digital marketing, I possess a keen interest & proficiency in data analysis, using insights for strategic decisions. Event management is another area where I've demonstrated expertise, showcasing a comprehensive approach to marketing. All-in-all, I have a proven track record of leveraging data-driven insights, blending strategic thinking & practical know-how in the dynamic digital landscape to deliver measurable and improved results.…With 10 years of combined experience in e-commerce & digital marketing, I have personally crafted & mastered hundreds of impactful campaigns across online & offline channels. Beyond my passion for digital marketing, I possess a keen interest & proficiency in data analysis, using insights for strategic decisions. Event management is another area where I've demonstrated expertise, showcasing a comprehensive approach to marketing. All-in-all, I have a proven track record of leveraging data-driven insights, blending strategic thinking & practical know-how in the dynamic digital landscape to deliver measurable and improved results.

Nabilah Zahari

Merchandiser, Social Media Manager, Marketing Strategist, +2

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With 10 years of combined experience in e-commerce & digital marketing, I have personally crafted & mastered hundreds of impactful campaigns across online & offline channels. Beyond my passion for digital marketing, I possess a keen interest & proficiency in data analysis, using insights for strategic decisions. Event management is another area where I've demonstrated expertise, showcasing a comprehensive approach to marketing. All-in-all, I have a proven track record of leveraging data-driven insights, blending strategic thinking & practical know-how in the dynamic digital landscape to deliver measurable and improved results.…With 10 years of combined experience in e-commerce & digital marketing, I have personally crafted & mastered hundreds of impactful campaigns across online & offline channels. Beyond my passion for digital marketing, I possess a keen interest & proficiency in data analysis, using insights for strategic decisions. Event management is another area where I've demonstrated expertise, showcasing a comprehensive approach to marketing. All-in-all, I have a proven track record of leveraging data-driven insights, blending strategic thinking & practical know-how in the dynamic digital landscape to deliver measurable and improved results.

Available to hire

With 10 years of combined experience in e-commerce & digital marketing, I have personally crafted & mastered hundreds of impactful campaigns across online & offline channels. Beyond my passion for digital marketing, I possess a keen interest & proficiency in data analysis, using insights for strategic decisions. Event management is another area where I’ve demonstrated expertise, showcasing a comprehensive approach to marketing.

All-in-all, I have a proven track record of leveraging data-driven insights, blending strategic thinking & practical know-how in the dynamic digital landscape to deliver measurable and improved results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Malay

Advanced

Work Experience

E-COMMERCE MERCHANDISER at HP Inc

February 1, 2025 - Present

Developed & executed brand & campaign merchandising strategies across different on-site assets to optimize & improve HP India e-store sales & conversion. Conducted daily store audits due to average 3 campaigns per week launch/retirement while acted as the single point of contact with cross-functional teams for daily enhancements, updates, and troubleshooting issues. Monitored, analyzed & restrategized on-site merchandising journey prior to weekly reporting on overall store performance. Key achievement includes enhancing HP India online store customer journey, resulting in a 130% increase in online traffic and 40% decrease in overall store bounce rate.

MARKETING COMMUNICATIONS MANAGER at PETRONAS Shop

February 1, 2025 - July 28, 2025

Strategized, managed, optimized & analyzed quarterly marketing initiatives to achieve monthly target of RM1.2 GMV with daily 8,800 website traffic. Set quarterly marketing initiatives to support monthly goals with online & offline marketing campaign strategies, events partnerships, collaborations, CRM initiatives & digital performance marketing. Developed, planned, set goals & monitored all marketing campaigns; led, supported & expanded team members’ tasks & skills. Managed PETRONAS Shop & PETRONAS Shop global e-commerce website & Lazada page with result-driven digital marketing strategies. Key achievement includes managing & planning an online-to-offline roadshow event verifying public acceptance of the brand, contributing to a 154% daily increase in online traffic.

SOCIAL MEDIA MARKETING MANAGER at Borzo Malaysia

February 1, 2023 - July 28, 2025

Singlehandedly led Malaysia marketing department & worked closely with the global marketing team, Dostavista Group. Developed, executed & helped optimize a global marketing rebranding campaign strategy & built a separate Malaysian-centric marketing campaign via all marketing channels. Expanded the brand’s digital presence to 7 new regions & executed campaign support that helped increase courier registration by 50% in 3 months. Guided Philippines and Vietnam marketing teams in building local brand awareness, engagement & community management. Initiated the first production campaign which achieved global recognition in the courier industry.

SOCIAL MEDIA MANAGER at ADA Asia, Lemonade (by Dentsu) & Publicis Malaysia

December 31, 2019 - July 28, 2025

Led high-stakes brand management & strategic planning, successfully estabilizing & re-strategizing RHB Bank’s digital presence leading to improved SEO, branding, & content strategy. Handled diverse, high-profile clients independently managing over 17 major brands including TM, Sanofi, L’Oréal, UOB, and more. Delivered data-driven results at scale spearheading over 180 digital campaigns & 8 offline events while monitoring engagement, managing crises & optimizing campaign results. Key achievements include an 83% conversion rate through social media & media coverage for UOB x Good Vibes 2018 campaign and acquiring 30% RHB Bank brand fan growth in 2 months.

SOCIAL MEDIA ANALYST at ZALORA Malaysia

July 1, 2017 - July 28, 2025

Analyzed internal user feedback & struggles related to ZALORA Singapore & Malaysia through community management tools for the Customer Service Department. Assisted the Operations Manager in optimizing ZALORA’s operational processes across Southeast Asia. Analyzed & reported customer data for store improvement purposes. Key achievement includes singlehandedly managing ZALORA Singapore & Malaysia's online responses during peak periods.