I am a results-oriented SEO expert with over 6 years of experience focused on increasing organic traffic and improving search rankings for businesses. I specialize in technical SEO, content strategy, backlink building, A/B testing, and data analysis using tools like Google Analytics 4 and Semrush. Fluent in English and Chinese, I can work without sponsorship and am currently learning Dutch. Throughout my career, I've led teams to create successful SEM/PPC advertisements and landing pages, significantly boosting conversion rates and ROI. I thrive on analyzing user behavior and running data-driven campaigns to enhance advertising performance and user experience, always aiming to align advertising design with brand voice and marketing goals.

Kai Jiao

I am a results-oriented SEO expert with over 6 years of experience focused on increasing organic traffic and improving search rankings for businesses. I specialize in technical SEO, content strategy, backlink building, A/B testing, and data analysis using tools like Google Analytics 4 and Semrush. Fluent in English and Chinese, I can work without sponsorship and am currently learning Dutch. Throughout my career, I've led teams to create successful SEM/PPC advertisements and landing pages, significantly boosting conversion rates and ROI. I thrive on analyzing user behavior and running data-driven campaigns to enhance advertising performance and user experience, always aiming to align advertising design with brand voice and marketing goals.

Available to hire

I am a results-oriented SEO expert with over 6 years of experience focused on increasing organic traffic and improving search rankings for businesses. I specialize in technical SEO, content strategy, backlink building, A/B testing, and data analysis using tools like Google Analytics 4 and Semrush. Fluent in English and Chinese, I can work without sponsorship and am currently learning Dutch.

Throughout my career, I’ve led teams to create successful SEM/PPC advertisements and landing pages, significantly boosting conversion rates and ROI. I thrive on analyzing user behavior and running data-driven campaigns to enhance advertising performance and user experience, always aiming to align advertising design with brand voice and marketing goals.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent
Dutch
Beginner

Work Experience

Advertising Designer & Design Team Leader at Baidu, Inc.
September 30, 2020 - July 28, 2025
Managed a team of 6 designers that created SEM/PPC advertisements and high-converting landing pages for about 60 clients, achieving a 30% increase in user conversion rates and increasing client ROI by more than 10%. Analyzed user demographics and ran hundreds of A/B tests on display ads and landing pages to enhance advertisement performance and user experience. Increased average click-through rate from 0.8% to 6%. Created advertising design narratives aligned with brand voice, collaborated with marketing to create benchmark cases, integrate channels and develop potential clients. Received multiple Employee of the Year awards.
Freelance SEO Consultant & Website Developer at Self-employed
June 30, 2025 - July 28, 2025
Developed and launched a mobile-friendly, SEO-optimized Shopify website and implemented technical SEO best practices to improve crawlability and indexability. Built keyword strategy and published SEO-optimized content leading to over 200 keywords ranking in top 10 and organic traffic rising from 9 to 3,000 per day in 3 months. Implemented systematic backlink building to acquire about 10 high-authority external links and establish strong internal link structure, raising site authority score to 10. Monitored website performance with SEO tools, achieving consistent monthly traffic growth and over 500,000 impressions.
Senior Operations Specialist & Team Leader at Bobo Tea B.V.
June 30, 2025 - July 28, 2025
Led a team of 4 to grow website authority through content creation, meta data optimization, and community engagement resulting in over 15% monthly increase in new customer registrations. Applied SEO strategies to residential listing pages boosting organic search traffic by over 50% daily. Assisted clients in comprehensive website marketing strategies that generated over €100,000 in marketing revenue, earning Employee of the Year.
Operations Specialist at Fang Holding Ltd.
March 31, 2017 - July 28, 2025
Applied SEO techniques to real estate listing pages to increase search rankings and organic traffic. Supported the development of marketing strategies enhancing overall company marketing revenue and performance.

Education

MA at Koninklijke Academie van Beeldende Kunsten
September 1, 2022 - July 31, 2024
BA at Huazhong Agricultural University
September 1, 2011 - June 30, 2015

Qualifications

Search Engine Optimization (SEO) Specialization
January 1, 2025 - December 31, 2025

Industry Experience

Retail, Real Estate & Construction, Professional Services, Software & Internet, Media & Entertainment