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Hi, I'm Luka Zlatarek, an SEO Specialist with over three years of experience driving organic traffic and improving online visibility, particularly within the cybersecurity industry. I love keeping up with the latest search engine algorithms and using data-driven insights to boost search rankings and user engagement. I'm a proactive team player and thrive on collaborating with content creators to develop SEO strategies that really make a difference. Whether it's on-page SEO, technical optimization, or performance analysis, I'm committed to delivering measurable growth and helping businesses grow their online presence.…Hi, I'm Luka Zlatarek, an SEO Specialist with over three years of experience driving organic traffic and improving online visibility, particularly within the cybersecurity industry. I love keeping up with the latest search engine algorithms and using data-driven insights to boost search rankings and user engagement. I'm a proactive team player and thrive on collaborating with content creators to develop SEO strategies that really make a difference. Whether it's on-page SEO, technical optimization, or performance analysis, I'm committed to delivering measurable growth and helping businesses grow their online presence.

Luka Zlatarek

SEO Expert, Content Strategist, Digital Marketer, +2

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Hi, I'm Luka Zlatarek, an SEO Specialist with over three years of experience driving organic traffic and improving online visibility, particularly within the cybersecurity industry. I love keeping up with the latest search engine algorithms and using data-driven insights to boost search rankings and user engagement. I'm a proactive team player and thrive on collaborating with content creators to develop SEO strategies that really make a difference. Whether it's on-page SEO, technical optimization, or performance analysis, I'm committed to delivering measurable growth and helping businesses grow their online presence.…Hi, I'm Luka Zlatarek, an SEO Specialist with over three years of experience driving organic traffic and improving online visibility, particularly within the cybersecurity industry. I love keeping up with the latest search engine algorithms and using data-driven insights to boost search rankings and user engagement. I'm a proactive team player and thrive on collaborating with content creators to develop SEO strategies that really make a difference. Whether it's on-page SEO, technical optimization, or performance analysis, I'm committed to delivering measurable growth and helping businesses grow their online presence.

Available to hire

Hi, I’m Luka Zlatarek, an SEO Specialist with over three years of experience driving organic traffic and improving online visibility, particularly within the cybersecurity industry. I love keeping up with the latest search engine algorithms and using data-driven insights to boost search rankings and user engagement.

I’m a proactive team player and thrive on collaborating with content creators to develop SEO strategies that really make a difference. Whether it’s on-page SEO, technical optimization, or performance analysis, I’m committed to delivering measurable growth and helping businesses grow their online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Croatian

Fluent

Work Experience

SEO Analyst at Techwarn Media d.o.o.

June 1, 2022 - Present

Adapted SEO strategies to align with search engine algorithm updates. Conducted comprehensive SEO audits, keyword research, SERP and competitor analysis. Collaborated with content teams to develop SEO-friendly content aligned with business goals. Optimized on-page factors and technical SEO aspects including site structure, speed, and mobile compatibility. Conducted A/B testing to improve click-through rates. Tracked site traffic, ranking changes, and conversions using tools like GA4, GSC, Ahrefs, and Keywordtool. Achievements include growing a certain service's sales by 35%, increasing organic traffic by 300% within a year, growing a directory's organic traffic by 55,000 in six months generating 1,031 sales, contributing to campaigns generating 1,238 sales and 648,000 new users, and introducing new SEO tools and training team members, improving performance.

Virtual Assistant at Techwarn Media d.o.o.

June 30, 2022 - July 28, 2025

Performed SERP analysis and competitor SEO strategy evaluation to identify opportunities for improvement. Tracked site traffic, ranking changes, and conversions using SEO tools like GA360, GSC, Ahrefs, and Moz. Regularly monitored and reported on KPIs such as traffic, ranking, and bounce rate. Gained foundational SEO knowledge, tool proficiency, and critical thinking skills through detailed analysis and research.

SEO Specialist at Endurance Exteriors

April 20, 2025 - Present

Search Engine Optimization Specialist Endurance Exteriors · Freelance Apr 2025 - Present Remote Key Responsibilities • 1. Keyword Research & Strategy – Identify high-impact keywords based on search volume, competition, and relevance to improve organic rankings. • 2. On-Page Optimization – Optimize website content, meta tags, headings, images, and internal links for better search engine visibility. • 3. Technical SEO – Analyze and improve website structure, page speed, mobile-friendliness, and crawlability to enhance indexing and ranking. • 4. Content Strategy & Optimization – Created and optimized landing pages, and other web content for SEO. • 5. SEO Audits & Reporting – Conduct regular SEO audits to identify issues and opportunities, providing actionable insights for improvement. • 6. Competitor Analysis – Research competitor SEO strategies to find opportunities and gaps to improve search rankings. • 7. E-Commerce SEO – Improve product pages, category pages, and structured data to enhance online visibility and conversions. • 8. Analytics & Performance Tracking – Use tools like Google Analytics, Google Search Console and Ahrefs to track rankings, traffic, and conversions. • 9. SEO Tools & Software Management – Utilize tools like Ahrefs and Screaming Frog for data-driven decision-making. • 10. Algorithm Updates & SEO Trends – Stay updated on Google algorithm changes and industry best practices to maintain SEO effectiveness. • 11. Conversion Rate Optimization (CRO) – Analyze user behavior and make SEO-driven improvements to increase engagement and conversions. Key Responsibilities • 1. Keyword Research & Strategy – Identify high-impact keywords based on search volume, competition, and relevance to improve organic rankings. • 2. On-Page Optimization – Optimize website content, meta tags, headings, images, and internal links for better search engine visibility. • 3. Technical SEO – Analyze and improve website structure, page speed, mobile-friendliness, and crawlability to enhance indexing and ranking. • 4. Content Strategy & Optimization – Created and optimized landing pages, and other web content for SEO. • 5. SEO Audits & Reporting – Conduct regular SEO audits to identify issues and opportunities, providing actionable insights for improvement. • 6. Competitor Analysis – Research competitor SEO strategies to find opportunities and gaps to improve search rankings. • 7. E-Commerce SEO – Improve product pages, category pages, and structured data to enhance online visibility and conversions. • 8. Analytics & Performance Tracking – Use tools like Google Analytics, Google Search Console and Ahrefs to track rankings, traffic, and conversions. • 9. SEO Tools & Software Management – Utilize tools like Ahrefs and Screaming Frog for data-driven decision-making. • 10. Algorithm Updates & SEO Trends – Stay updated on Google algorithm changes and indust