Lenok Shmanko
I am a marketing professional focused on digital marketing strategy, SEO/SEM, paid media, content creation, and cross-platform marketing.
About
I am a marketing professional focused on digital marketing strategy, SEO/SEM, paid media, content creation, and cross-platform marketing. I enjoy turning complex concepts into creative campaigns that drive measurable results and strong ROI.
Based in Warsaw, I collaborate with teams and partners across borders to build communities, grow brand awareness, and deliver campaigns that resonate with local audiences. I love data-driven decision making, analyzing trends with tools like Google Analytics, Chainalysis, and CipherTrace, and forging partnerships with crypto influencers to expand reach while staying ahead in the digital landscape.
- 2 years' experience
- Joined July 2025
Skills· 17
Languages
- EnglishAdvanced
- PolishAdvanced
- UkrainianFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Financial Services
- Other
- Gaming
- Education
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Work experience· 12 roles
Planning and setting up webinars for Microsoft partners; lead two branding campaigns across markets; tailor strategies for local audiences; digital marketing for a Web3 project across Twitter, Facebook, LinkedIn, YouTube, and Product Hunt; increased engagement by 35% in six months through targeted crypto marketing strategies; managed content creation using Adobe Photoshop, Canva, and Figma; built partnerships with crypto influencers to expand brand recognition; analyzed trends with Chainalysis, CipherTrace, and Google Analytics to optimize campaigns.
Managed client relationships and served as the primary contact for all digital marketing projects. Led PPC and paid search campaigns to enhance client visibility and ROI. Optimized Google Ads and Facebook Ads, increasing conversion rates by over 20%. Used Google Analytics and data tools to analyze and optimize campaign performance.
Handled planning and setting up webinars for Microsoft partners and managed two branding campaigns for different markets.
Education· 7
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