Lizbeth Nthanze Kariuki
I am a creative producer and media strategist based in Washington, DC, known for blending storytelling with systems thinking to deliver impactful content.
About
I am a creative producer and media strategist based in Washington, DC, known for blending storytelling with systems thinking to deliver impactful content. I lead with creativity, clarity, and just enough caffeine to manage high-performing workflows that drive results and align teams with brand standards and business goals.
With experience managing extensive digital asset management systems and optimizing production workflows, I have successfully grown audience engagement by 35% in podcast listenership and reduced approval time by 80% through effective project tracking and communication between creative teams and stakeholders. I thrive in remote environments and excel at coordinating complex media operations across multiple regions.
- 2 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Software & Internet
More experts in Washington, United States
Work experience
Led full-cycle production of the 'Brand USA Talks Travel' podcast, delivering over 52 episodes annually and growing listenership by 35%. Managed Brand USA's Digital Asset Management system with over 700,000 assets, ensuring efficient organization and accessibility. Optimized content production workflows using Wrike and Airtable for the Brand USA FAST Channel - GoUSA TV. Created centralized GoUSA TV specsheet and Wrike dashboard to improve delivery visibility and reduce approval time by 80%. Served as liaison between travel trade and creative production teams ensuring brand alignment and business goal achievement.
Coordinated the review and quality assurance of over 1,000 media assets within six weeks, ensuring accurate metadata and 100% on-time delivery. Cultivated vendor relationships and secured internal stakeholder buy-in to resolve content discrepancies. Monitored international launch timelines and ensured compliance with local regulations and technical standards across three regions.
Guaranteed quality control evaluations on more than 150 outbound video and audio media assets daily. Confirmed upload of over 10,000 video and audio assets to Disney's CMS within six months. Built relationships with editors, translators, and post teams to ensure technical and creative accuracy. Tracked and packaged scripts, restriction logs, and localization logs for end-to-end vendors. Project managed National Geographic’s anti-piracy monitoring for Disney+ titles.
Education
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