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Hi, I’m Yazmeen, a marketing expert with nine years of experience crafting impactful and results-driven strategies for global brands. I specialize in enhancing customer engagement, improving marketing ROI, and driving the success of global campaigns. My passion lies in leveraging social media, influencer campaigns, and content strategy to create meaningful connections between brands and their audiences. I enjoy working closely with cross-functional teams to develop cohesive marketing plans that align with business goals. Whether collaborating with C-suite leadership or training new social media specialists, I strive to provide actionable insights and optimize campaign performance. Building strong partnerships and staying ahead of marketing trends keeps me motivated and eager to make an impact.…Hi, I’m Yazmeen, a marketing expert with nine years of experience crafting impactful and results-driven strategies for global brands. I specialize in enhancing customer engagement, improving marketing ROI, and driving the success of global campaigns. My passion lies in leveraging social media, influencer campaigns, and content strategy to create meaningful connections between brands and their audiences. I enjoy working closely with cross-functional teams to develop cohesive marketing plans that align with business goals. Whether collaborating with C-suite leadership or training new social media specialists, I strive to provide actionable insights and optimize campaign performance. Building strong partnerships and staying ahead of marketing trends keeps me motivated and eager to make an impact.

Yazmeen C. Rigaud

Marketing Strategist, Social Media Manager, Content Strategist, +3

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Hi, I’m Yazmeen, a marketing expert with nine years of experience crafting impactful and results-driven strategies for global brands. I specialize in enhancing customer engagement, improving marketing ROI, and driving the success of global campaigns. My passion lies in leveraging social media, influencer campaigns, and content strategy to create meaningful connections between brands and their audiences. I enjoy working closely with cross-functional teams to develop cohesive marketing plans that align with business goals. Whether collaborating with C-suite leadership or training new social media specialists, I strive to provide actionable insights and optimize campaign performance. Building strong partnerships and staying ahead of marketing trends keeps me motivated and eager to make an impact.…Hi, I’m Yazmeen, a marketing expert with nine years of experience crafting impactful and results-driven strategies for global brands. I specialize in enhancing customer engagement, improving marketing ROI, and driving the success of global campaigns. My passion lies in leveraging social media, influencer campaigns, and content strategy to create meaningful connections between brands and their audiences. I enjoy working closely with cross-functional teams to develop cohesive marketing plans that align with business goals. Whether collaborating with C-suite leadership or training new social media specialists, I strive to provide actionable insights and optimize campaign performance. Building strong partnerships and staying ahead of marketing trends keeps me motivated and eager to make an impact.

Available to hire

Hi, I’m Yazmeen, a marketing expert with nine years of experience crafting impactful and results-driven strategies for global brands. I specialize in enhancing customer engagement, improving marketing ROI, and driving the success of global campaigns. My passion lies in leveraging social media, influencer campaigns, and content strategy to create meaningful connections between brands and their audiences.

I enjoy working closely with cross-functional teams to develop cohesive marketing plans that align with business goals. Whether collaborating with C-suite leadership or training new social media specialists, I strive to provide actionable insights and optimize campaign performance. Building strong partnerships and staying ahead of marketing trends keeps me motivated and eager to make an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Work Experience

Senior Social Media Strategy Analyst (Contractor) at Hilton Hotels | Global Division

April 1, 2025 - Present

Developed and owned the overarching Hilton for Business (H4B) social strategy and channel plan for go-to-market work. Partnered with influencer marketing team to manage influencer campaigns from briefing, influencer selection, content approval and execution for Core, Co-Branded and H4B go-to market plans. Provided communication oversight and execution of H4B go-to-market social plan in collaboration with various internal teams. Coordinated internal/external partners to integrate social strategies into larger GTM plans & ensure cross-functional alignment. Oversaw and managed partner social to align with owned social plan including collab posts and cross-amplification. Developed go-to-market team processes with larger social team and internal counterparts such as editorial calendars, publishing, and reporting. Served as main point of contact for go-to-market reporting across all campaigns.

Social Media Manager, US at Circle K Stores | Global Division

December 31, 2023 - July 28, 2025

Onboarded and served as primary contact for various agency relationships including influencer marketing agencies and social media partners such as Meta, TikTok, Snapchat. Collaborated with influencer marketing agencies on campaigns including agency identification, negotiations, brief development, influencer selection, KPI establishment, approvals, and reporting. Worked closely with Communications Team and agency partners to assess crisis situations regularly. Partnered with C-suite leadership, brand team, and agency partners on global social media strategy. Led the negotiation and rollout of Sprinklr on a global scale, optimizing social KPIs such as engagement, impressions, audience growth, and share of voice with actionable insights for campaign success. Regularly conducted attribution analysis, social listening, and competitive assessments contributing to monthly and yearly national social media strategies for a 1.1 million follower base. Achieved a 30% increase in followers and 4% e

Digital Media Specialist at Charlotte-Mecklenburg Schools

January 1, 2022 - July 28, 2025

Crafted and executed digital media strategy across Facebook, X, Instagram, and YouTube, driving engagement from 2% to 5% and expanding audience through earned and paid media. Generated comprehensive monthly analytics reports for a 180-school district via Meltwater. Contributed to website content management and podcast production using Hello CMS platforms. Produced and edited visual and audio content for social media and supported special projects involving executives, superintendent, and Board of Education. Collaborated with internal departments and external partners to highlight school- and community-based initiatives. Worked with in-house Graphic Designer and Copywriter on social media and website campaigns.

Public Relations Coordinator at The Westin Charlotte

October 31, 2020 - July 28, 2025

Crafted and edited various written materials such as letters, invitations, press reports, newsletters, and news releases. Developed collateral and managed internal and external event publicity, ensuring updates on property websites, social media pages, databases, and digital libraries. Played key role in community relations and reputation management by responding to guest reviews and monitoring media coverage. Facilitated property tours, conferences, and media visits maintaining brand consistency. Collaborated with hotel executives on public relations and marketing initiatives. Managed social media copywriting, scheduling, and community management using Hootsuite. Collaborated with UGC partner to curate Instagram, Facebook, and Twitter content. Pioneered a local social media influencer strategy driving a 5% behavioral lift to on-site restaurant and established partnerships with local businesses. Facilitated on-site photoshoots for website and social media content.

Lead Promotional Representative at SPEAKeasy Marketing

March 1, 2019 - July 28, 2025

Strategically cultivated relationships with clients and vendors paving way for partnerships. Acquired knowledge across multiple brand portfolios contributing to marketing initiatives. Played key role in staff development by training seven new promotions representatives. Conducted consumer feedback and engagement reports after events providing insights for marketing strategies. Acted as primary liaison for clients and managed up to five brand ambassadors at each event ensuring seamless execution and strong relationships.

Senior Digital Media Analyst (Contractor) at Hilton Hotels | Global Division

April 8, 2024 - April 11, 2025

Maintained Sprinklr and Brandle, Hilton’s company-wide social media governance tools by leading monitoring, tagging and associated reporting across 15,000+ social media accounts for all Hilton brands. Spearheaded hotel-level communications related to newly-implemented audit. Led compliance assessment of hotel social accounts internationally across AMER, APAC, and EMEA regions. Supported research & discovery of social platform best practices & standards for Facebook, Instagram and X. Partnered with channel owners to provide technical platform guidance across Hilton’s brand portfolio. Supported development and execution of hotel digital training programs to guide hotel-level social media leads.