Hi! I'm Anthony Appodaca, a passionate content creator and music producer with over 4 years of experience working alongside social media influencers, brands, and audio engineers. I've helped artists and brands elevate their sound, grow their online presence, and build successful digital platforms. My musical work has contributed to over 5 million streams across various platforms for myself and my clients. Beyond music, I've excelled in managing profitable TikTok Shops and producing high-converting content for e-commerce brands. I've had the pleasure to collaborate with major names like Cool Kicks and other creators, providing video editing, content strategy, and digital marketing services that truly drive growth. I'm excited to continue developing my career in content creation and music production!

Anthony Appodaca

Hi! I'm Anthony Appodaca, a passionate content creator and music producer with over 4 years of experience working alongside social media influencers, brands, and audio engineers. I've helped artists and brands elevate their sound, grow their online presence, and build successful digital platforms. My musical work has contributed to over 5 million streams across various platforms for myself and my clients. Beyond music, I've excelled in managing profitable TikTok Shops and producing high-converting content for e-commerce brands. I've had the pleasure to collaborate with major names like Cool Kicks and other creators, providing video editing, content strategy, and digital marketing services that truly drive growth. I'm excited to continue developing my career in content creation and music production!

Available to hire

Hi! I’m Anthony Appodaca, a passionate content creator and music producer with over 4 years of experience working alongside social media influencers, brands, and audio engineers. I’ve helped artists and brands elevate their sound, grow their online presence, and build successful digital platforms. My musical work has contributed to over 5 million streams across various platforms for myself and my clients.

Beyond music, I’ve excelled in managing profitable TikTok Shops and producing high-converting content for e-commerce brands. I’ve had the pleasure to collaborate with major names like Cool Kicks and other creators, providing video editing, content strategy, and digital marketing services that truly drive growth. I’m excited to continue developing my career in content creation and music production!

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Content Editor at Cool Kicks
January 1, 2020 - Present
Edited long-form raw video footage into polished 10–15 minute YouTube videos, incorporating custom visuals, transitions, and pacing to boost viewer engagement. Composed and produced original, copyright-free music tailored to each video, ensuring unique sound design and full monetization eligibility. Created and implemented metadata and managed YouTube uploads to optimize SEO. Repurposed long-form content into short-form vertical videos for Instagram Reels and TikTok, aligning edits with platform trends. Ensured consistent branding and managed publishing schedules and client communication.
Independent Music Artist / Producer at Color BLND Productions
December 31, 2022 - July 28, 2025
Composed, produced, and engineered original music, including beat creation, songwriting, vocal performance, mixing, and mastering. Released and distributed music independently across major streaming platforms, achieving over 5 million streams. Developed and executed marketing strategies using social media and visual content to organically grow a loyal fanbase. Managed end-to-end creative production, including cover art and platform optimization. Leveraged TikTok, Instagram, and YouTube to promote releases, increasing engagement. Operated as a one-person label handling branding, content creation, release schedules, and fan communication.
E commerce Shop Specialist at TikTok Shop
January 1, 2024 - Present
Owned and operated a profitable TikTok Shop, using market research, trend analysis, and short-form content to drive high-volume product sales. Consulted clients to launch and scale their TikTok Shops with customized strategies. Utilized SEO, data analytics, and viral content formats to improve visibility and conversion rates. Produced engaging short-form video content tailored to TikTok's algorithm for high-performing campaigns. Identified trending products, implemented marketing funnels, and optimized listings for organic and paid traffic. Provided ongoing support in content planning, shop management, and performance tracking.

Education

Multi Media Certification at Bakersfield College
January 1, 2019 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods