Available to hire
I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies and objectives. As the Director and owner of SIA Communications Ltd, I provide high-quality marketing communication management services and implement tactical MarComm frameworks across sectors. I have an exceptional flair for communicating and engaging with individuals and building positive internal and external relationships, with a strong focus on identifying opportunities, creating solutions, understanding project needs, and delivering outcomes in terms of cost, quality and objectives.
I am pragmatic, motivated, and possess solid business acumen, able to meet demanding deadlines under pressure and deliver exceptional levels of customer service while building meaningful relationships with all stakeholders. I am adaptable to any sector, space and narrative, with demonstrated success across NGO, public health, membership, local government, medical associations, corporate, charity, social enterprise, and community hubs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Communication Consultant at The Power of Words Ltd
August 31, 2025 - September 18, 2025Led the Marketing Communication strategy and execution for the ITU Global Symposium of Regulators in Riyadh (Sept 2025). Collaborated with the Communications, Space & Technology Commission to advance space and digital economy messaging, and developed strategic frameworks and playbooks for symposium side events, ensuring aligned branding and impactful stakeholder engagement.
Marketing Communication Director at SIA Communications Ltd
December 1, 2016 - PresentDirected full marketing strategy audits, audience and messaging development, and channel planning. Oversaw social media/digital strategy, content creation across websites, newsletters and campaigns, branding/storytelling, end-to-end event marketing, sponsorships, PR, exhibitions, tenders, fundraising proposals, business development, and client/account management.
Consultant (Marketing & Communications) at TFI Lodestar
February 1, 2016 - PresentDeveloped and implemented marketing & communication strategies for multiple global events, led multi‑channel campaigns, managed social media, built strategic partnerships, conducted market research, and tracked ROI. Coordinated stakeholders to ensure consistent branding across congress programmes.
Marketing Communication Together Consultant at Working Against Loneliness (WALT)
February 28, 2025 - September 18, 2025Evaluated and executed marketing strategies to promote social inclusion. Implemented social media platforms, managed content and email campaigns, and developed a behavioural change call‑to‑action campaign with resource toolkits for ME5 community engagement.
Marketing Communication National Team Consultant at Active Partnerships
October 31, 2022 - September 18, 2025Evaluated the Holiday Activity Fund (HAF) programme effectiveness, assessed social media impact on awareness and uptake, and developed a behavioural change campaign with insights reports for national partners and Department for Education/Sport England.
Marketing Communication Consultant at Active Pregnancy Foundation
January 31, 2023 - September 18, 2025Developed a behavioural change B2B/B2C campaign for healthcare professionals, pregnant and postnatal women, and social media ambassadors; created a call-to-action campaign and promotional toolkit.
Social Media & Communication Consultant at Active Sussex (Active Partnership for Sussex)
October 31, 2022 - September 18, 2025Created social media strategies, assets, tone of voice guidelines, newsletters, direct marketing, and behavioural change campaigns; managed website and SEO efforts and stakeholder collaborations.
Marketing Communication Consultant at Sport Birmingham (Active Partnership for Birmingham)
February 28, 2022 - September 18, 2025Managed digital content and communications across multi‑channel marketing; produced social content assets and implemented targeted campaigns for segmented audiences; conducted stakeholder outreach and campaign management.
Consultant at Leap (Active Partnership for Bucks & Milton Keynes Council)
December 31, 2021 - September 18, 2025Led strategic development and delivery of marketing communications plans; built tone of voice and brand framework; produced promotional collateral; developed social media strategy and content management; managed budget oversight.
Consultant at Midlands Engine
December 31, 2019 - September 18, 2025Strategic development and delivery of the event and communications plan for UK-China Regional Leaders Summit; content creation for multiple channels; coordination with PR, media and local government.
Head of Marketing and Events at World Obesity Federation
December 31, 2019 - September 18, 2025Led global marketing and events portfolio, including CPD/CME programmes; developed global messaging, sponsorship, and exhibitor campaigns; managed end-to-end event operations, budgets, speakers, and stakeholder engagement.
Events & Marketing Team Leader at The Intensive Care Society
February 29, 2016 - September 18, 2025Managed a team of six; oversaw CPD/fundraising events, speaker and delegate management, venue contracts, sponsorship, logistics, branding, content and marketing communications; led KPI reviews and process improvements.
Young Witness Service Co-ordinator (Contract) at NSPCC
October 31, 2002 - September 18, 2025Supported case study evaluations, prepared transcripts, maintained stakeholder communications, and managed stakeholder relationships.
Events Manager (Contract) at Child Accident Prevention Trust
June 30, 2002 - September 18, 2025Led flagship fundraising event and multiple training/development events; oversaw venue logistics, speaker liaison, delegate management, marketing collateral, direct marketing, PR, and budget control.
Communications & Events Manager at Investors in People UK
March 31, 2002 - September 18, 2025Strategic planning and management of national/international events; hosted high-profile speakers, marketing campaigns, sponsorship, budget control, and post-event evaluation.
Marketing Communication Consultant at The Power of Words Ltd
August 31, 2025 - September 18, 2025Appointed to lead the Marketing Communication strategy. Formulated and executed the plan for high-profile events, including regulatory and international symposium contexts; collaborated with key stakeholders to advance space/digital economy messaging and developed strategic frameworks and playbooks for symposium side events.
Marketing Communication Director at SIA Communications Ltd
December 1, 2016 - PresentLed full marketing strategy audits, brand development, social media strategy, content creation across websites and campaigns, end-to-end event management, sponsorship and PR, exhibitions, tenders, fundraising, business development, and account management.
Marketing Communication (PCO) Consultant at TFI Lodestar
February 1, 2016 - PresentDeveloped and implemented marketing & communication strategies for multiple global events, driving brand awareness, delegate acquisition, and sponsorship opportunities; managed multi-channel campaigns and stakeholder engagement.
Marketing Communication Together Consultant at Working Against Loneliness (WALT)
February 28, 2025 - September 18, 2025Evaluated marketing strategy and executed integrated campaigns; established social media presence across key platforms; managed email marketing and collaboration with partners to raise awareness and engagement.
Marketing Communication National Team Consultant at Active Partnerships
January 31, 2023 - September 18, 2025Evaluated the Holiday Activity Fund programme, assessed social media effectiveness, and developed a behavioural change campaign with insights reporting and cross-network collaboration.
Marketing Communication Consultant at Active Pregnancy Foundation
October 31, 2022 - September 18, 2025Developed behavioural change B2B and B2C campaigns for healthcare professionals, pregnant and postnatal women, and social media ambassadors; created call-to-action resources and promotional toolkits.
Social Media and Communications Consultant at Active Sussex
December 31, 2021 - September 18, 2025Built creative social media strategies, managed day-to-day content, produced assets, established a brand framework for stakeholders, created newsletters, and led behavioural change campaigns.
Marketing Communications Consultant at Buckinghamshire Council
April 30, 2022 - September 18, 2025Supported the Physical Activity Strategy with a behavioural change campaign promoting the consensus statement; created resources/toolkits for healthcare professionals to discuss activity with patients.
Social Media and Communications Consultant at Sport Birmingham (Active Partnership for Birmingham)
February 28, 2022 - September 18, 2025Managed digital content and communications across marketing channels, developed multi-channel campaigns for targeted groups, and performed stakeholder mapping and collaboration.
Marketing Communications Consultant at Leap (Active Partnership Bucks & Milton Keynes Council)
December 31, 2021 - September 18, 2025Strategic development and delivery of marketing plans across B2B/B2C platforms; tone of voice, brand framework, content creation, PR, and stakeholder liaison; budget management.
Event & Marketing Communications Consultant at Midlands Engine
December 31, 2019 - September 18, 2025Led strategic development and delivery of event and communications plans; brand messaging; PR and media toolkits; stakeholder engagement with partners and local authorities.
Head of Marketing and Events at World Obesity Federation
December 31, 2019 - September 18, 2025Directed global marketing and event portfolios including CPD/CME programmes; managed multi-channel campaigns to generate delegate and sponsorship leads; budget and operational oversight.
Events & Marketing Team Leader at The Intensive Care Society
February 29, 2016 - September 18, 2025Led a six-person team; managed full event operations, marketing communications, supplier management, budgeting, and post-event evaluations; developed and executed communications strategy.
Young Witness Support Project Co-ordinator (Contract) at NSPCC
October 31, 2002 - September 18, 2025Supported case study evaluations, prepared transcripts, maintained stakeholder communications, and ensured efficient project administration.
Events Manager (Contract) at Child Accident Prevention Trust
June 30, 2002 - September 18, 2025Led a high-profile fundraising event and multiple training events across the UK; managed venue logistics, marketing tools, direct marketing, PR, and budget.
Communications & Events Manager at Investors in People UK
March 31, 2002 - September 18, 2025Strategic planning for national/international events; liaised with speakers; managed marketing budgets and event delivery.
Buying Support (Temp) at Sainsbury's Head Office
December 31, 1999 - September 18, 2025Temporary buying support role supporting procurement activities.
Project Management Executive at Unilabs Clinical Trials International
December 31, 1999 - September 18, 2025Oversaw project management activities for clinical trials, coordinating timelines, resources, and stakeholders.
Reports Assistant at Unilabs Clinical Trials International
December 31, 1998 - September 18, 2025Provided reports support and documentation assistance for clinical trials projects.
Education
Qualifications
BSc (Hons) Applied Social Science/Policy Studies/Communication & Marketing
January 11, 2030 - September 18, 2025Supervision Skills
January 11, 2030 - September 18, 2025Project Management
January 11, 2030 - September 18, 2025Sponsorship & Marketing
January 11, 2030 - September 18, 2025Social Media
January 11, 2030 - September 18, 2025Proof Reading
January 11, 2030 - September 18, 2025Leading a Team
January 11, 2030 - September 18, 2025Venue Negotiation
January 11, 2030 - September 18, 2025Canva
January 11, 2030 - September 18, 2025First Aid
January 11, 2030 - September 18, 2025Finance & Budgeting
January 11, 2030 - September 18, 2025CRM (Salesforce, Progress & IMIS-Ifinity)
January 11, 2030 - September 18, 2025BSc (Hons) Applied Social Science/Policy Studies/Communication & Marketing
January 11, 2030 - September 18, 2025A Levels - Sociology, Media, English Language
January 11, 2030 - September 18, 2025GCSEs – 9 GCSEs including English, Maths and Science
January 11, 2030 - September 18, 2025First Aid
January 11, 2030 - September 18, 2025Supervision Skills
January 11, 2030 - September 18, 2025Project Management
January 11, 2030 - September 18, 2025Sponsorship & Marketing
January 11, 2030 - September 18, 2025Social Media
January 11, 2030 - September 18, 2025Industry Experience
Non-Profit Organization, Healthcare, Education, Government, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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