I am a Senior Brand Designer with extensive experience in developing impactful brand systems, packaging, and retail environments. I thrive on engaging consumers through innovative design and storytelling. My expertise lies in blending aesthetics with functionality, ensuring that every design not only looks good but also serves its purpose effectively. With a collaborative spirit, I work closely with multidisciplinary teams to bring projects to life. My background spans various industries, equipping me with a versatile skill set that enables me to adapt and excel in diverse creative challenges. I am passionate about pushing the boundaries of design and continuously seek opportunities to learn and grow.

CHRISTOPHER TABOR

I am a Senior Brand Designer with extensive experience in developing impactful brand systems, packaging, and retail environments. I thrive on engaging consumers through innovative design and storytelling. My expertise lies in blending aesthetics with functionality, ensuring that every design not only looks good but also serves its purpose effectively. With a collaborative spirit, I work closely with multidisciplinary teams to bring projects to life. My background spans various industries, equipping me with a versatile skill set that enables me to adapt and excel in diverse creative challenges. I am passionate about pushing the boundaries of design and continuously seek opportunities to learn and grow.

Available to hire

I am a Senior Brand Designer with extensive experience in developing impactful brand systems, packaging, and retail environments. I thrive on engaging consumers through innovative design and storytelling. My expertise lies in blending aesthetics with functionality, ensuring that every design not only looks good but also serves its purpose effectively.

With a collaborative spirit, I work closely with multidisciplinary teams to bring projects to life. My background spans various industries, equipping me with a versatile skill set that enables me to adapt and excel in diverse creative challenges. I am passionate about pushing the boundaries of design and continuously seek opportunities to learn and grow.

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Language

English
Fluent

Work Experience

Brand & Decor Manager at Houchens Food Group
January 1, 2025 - July 28, 2025
Designed and implemented brand visuals for grocery, convenience, and private label packaging across multiple in-house food brands. Led creative direction for wide-scale store décor refreshes spanning multiple states, including environmental graphics and signage. Coordinated directly with vendors to manage proofs, material specs, and final production delivery. Developed campaign and POP visuals supporting seasonal promotions, ready-to-eat products, and in-store experiences. Created social media graphic assets for marketing campaigns and seasonal promotions supporting Ace Hardware locations.
Senior Packaging Designer at Horizon Group USA
September 1, 2022 - July 28, 2025
Created packaging for tween-focused craft kits and lifestyle products carried in national retailers. Managed layout design, dielines, and packaging systems in accordance with retail and licensing guidelines. Worked remotely with the New Jersey-based team using Asana, Zoom meetings, and Slack to coordinate fast-turnaround requests and cross-team collaboration. Designed supporting assets such as instruction booklets and product labels with clear visual hierarchy.
Freelance Graphic Designer at JFL Distribution / Karacter Kookies
January 1, 2022 - July 28, 2025
Created original artwork and packaging designs for Karacter Kookies, a children’s snack brand under JFL Distribution. Developed print marketing materials for use in retail sales meetings, trade presentations, and promotional outreach. Managed revision cycles for compliance-related adjustments and prepared final art files for commercial print production. Collaborated remotely with the CEO and other designers to ensure packaging aligned with brand tone, manufacturing specs, and retail standards.
Creative Development Team at Russell Athletic
December 31, 2018 - July 28, 2025
Designed collegiate apparel graphics for universities across the U.S., adhering to brand and licensing guidelines. Assisted with art direction for seasonal product catalog photo shoots, collaborating with photographers and stylists. Retouched product imagery to ensure consistency across printed and digital marketing materials. Created web banner ads and promotional graphics for Spalding-branded product launches. Supported visual content for marketing collateral, catalogs, and in-store displays.
Marketing Communications Designer at HeathCo / Heath-Zenith
December 31, 2016 - July 28, 2025
Designed packaging and print collateral for lighting and home products across Lowe’s, Home Depot, and Walmart. Executed in-house product photography and image retouching for packaging, instruction manuals, and marketing materials. Worked within structured branding systems while introducing refinements to improve shelf presence.
Graphic Designer at Fruit of the Loom – Licensed Brands Division
December 31, 2014 - July 28, 2025
Designed licensed and private label graphics for boys’ activewear and underwear lines, including DC, Marvel, Disney, Underoos®, and Funpals®. Created original childrenswear graphics featuring characters from Warner Bros., Marvel, Disney, and Hasbro. Developed packaging and layout templates across multiple licensed brands, ensuring compliance with both internal branding and external licensor standards. Adapted designs across multiple product types and retail formats while maintaining strong visual consistency. Supported marketing materials, catalogs, and in-store promotional displays with brand-right creative and production-ready assets.
Creative Ad Specialist at JOBE PUBLISHING
September 1, 2025 - Present
Responsible for creating and producing compelling advertisements across various platforms, ensuring brand consistency and effective engagement with target audiences.
Marketing Coordinator at HOUCHEN FOOD GROUP
December 1, 2022 - January 1, 2025
Managed marketing initiatives and assisted in developing promotional materials while ensuring alignment with brand messaging and strategies.
Brand & Decor Manager at DESIGN & DECOR
January 1, 2021 - November 1, 2022
Oversaw brand development processes and decor strategies, collaborating with teams to curate aesthetic experiences for diverse clients.
Senior Packaging Designer at PACKAGING DESIGN
January 1, 2018 - December 1, 2020
Designed innovative packaging solutions, focusing on user experience, sustainability, and brand identity while managing project timelines and client expectations.

Education

Bachelor of Fine Arts at Western Kentucky University
January 1, 2010 - December 31, 2014
Bachelor of Fine Arts at Western Kentucky University
January 1, 2020 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Manufacturing, Wholesale & Distribution