Hi, I'm Rubaiyat Raihan, a results-oriented SEO Specialist with over 7 years of experience in optimizing online content, performing keyword research, and analyzing metrics to boost organic traffic and improve search engine rankings. I enjoy collaborating with teams to develop tailored SEO strategies that align with business objectives and deliver measurable growth. I'm also passionate about teaching and currently instruct the Digital Marketing Bootcamp at the University of Toronto through edX. I love sharing industry insights and guiding students on building effective search strategies using the latest SEO tools and best practices.

Rubaiyat Raihan

Hi, I'm Rubaiyat Raihan, a results-oriented SEO Specialist with over 7 years of experience in optimizing online content, performing keyword research, and analyzing metrics to boost organic traffic and improve search engine rankings. I enjoy collaborating with teams to develop tailored SEO strategies that align with business objectives and deliver measurable growth. I'm also passionate about teaching and currently instruct the Digital Marketing Bootcamp at the University of Toronto through edX. I love sharing industry insights and guiding students on building effective search strategies using the latest SEO tools and best practices.

Available to hire

Hi, I’m Rubaiyat Raihan, a results-oriented SEO Specialist with over 7 years of experience in optimizing online content, performing keyword research, and analyzing metrics to boost organic traffic and improve search engine rankings. I enjoy collaborating with teams to develop tailored SEO strategies that align with business objectives and deliver measurable growth.

I’m also passionate about teaching and currently instruct the Digital Marketing Bootcamp at the University of Toronto through edX. I love sharing industry insights and guiding students on building effective search strategies using the latest SEO tools and best practices.

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Experience Level

Expert
Expert
Intermediate

Work Experience

SEO Strategist at Media Monks
April 30, 2025 - July 29, 2025
Conducted comprehensive technical SEO audits, developed and managed custom SEO strategies aligned with clients' KPIs, performed in-depth keyword research and competitive analysis, collaborated with web development and content teams to enforce SEO best practices, and led SEO initiatives for Fortune 500 clients driving organic traffic and improving SERP rankings. Stayed updated on algorithm changes and SEO/AI trends to maintain top search performance.
Digital Marketing Bootcamp Instructor – University of Toronto at edx
May 1, 2023 - Present
Instruct students in the part-time Digital Marketing Bootcamp focused on building search strategies using organic, paid, and social search tools to drive traffic, enhance brand visibility, and support business growth.
SEO Specialist at Fleet Complete
December 31, 2022 - July 29, 2025
Developed and executed comprehensive SEO strategies to increase website visibility and organic traffic, conducted SEO audits and implemented technical solutions, analyzed website analytics to optimize content, tracked KPIs, resulting in 70% YoY organic traffic growth.
SEO Specialist at Manulife Bank of Canada
November 30, 2020 - July 29, 2025
Tracked and analyzed keyword data to optimize content and improve rankings, provided landing page optimization recommendations, implemented technical SEO improvements following site audits, collaborated with cross-functional teams for A/B testing and data-driven decisions, leading to 54% YoY organic traffic growth and improved product page rankings.
SEO Team Lead at BreezeMaxWeb
August 31, 2019 - July 29, 2025
Managed a team including SEO specialists, content writers, and a web developer; communicated with clients and sales teams providing SEO audits, keyword research, and content strategies; managed on-page and off-page optimization for enterprise clients; analyzed monthly SEO reports and implemented improvement strategies.

Education

Master’s Degree at Linnaeus University, Växjö, Sweden
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at North South University, Dhaka, Bangladesh
January 1, 2007 - December 31, 2007

Qualifications

AdWords Search and Display Advertising Certification
January 1, 2017 - December 31, 2017

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Retail, Education