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Hi, I'm Carissa Lazette, an Ecommerce & Digital Marketing Specialist with over 10 years of experience. I love driving online sales, growing brands, and engaging customers through smart digital strategies like paid social media, email marketing, and influencer partnerships. I enjoy using data insights to optimize campaigns and boost conversions. I have a passion for connecting brands with their audiences across multiple channels, building strong customer relationships, and mentoring teams to deliver their best. When I'm not working on marketing strategies, I enjoy crafting creative content and staying up to date with the latest ecommerce trends.…Hi, I'm Carissa Lazette, an Ecommerce & Digital Marketing Specialist with over 10 years of experience. I love driving online sales, growing brands, and engaging customers through smart digital strategies like paid social media, email marketing, and influencer partnerships. I enjoy using data insights to optimize campaigns and boost conversions. I have a passion for connecting brands with their audiences across multiple channels, building strong customer relationships, and mentoring teams to deliver their best. When I'm not working on marketing strategies, I enjoy crafting creative content and staying up to date with the latest ecommerce trends.

Carissa Lazette

Digital Marketer, Marketing Strategist, Influencer Marketing Manager, +2

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Hi, I'm Carissa Lazette, an Ecommerce & Digital Marketing Specialist with over 10 years of experience. I love driving online sales, growing brands, and engaging customers through smart digital strategies like paid social media, email marketing, and influencer partnerships. I enjoy using data insights to optimize campaigns and boost conversions. I have a passion for connecting brands with their audiences across multiple channels, building strong customer relationships, and mentoring teams to deliver their best. When I'm not working on marketing strategies, I enjoy crafting creative content and staying up to date with the latest ecommerce trends.…Hi, I'm Carissa Lazette, an Ecommerce & Digital Marketing Specialist with over 10 years of experience. I love driving online sales, growing brands, and engaging customers through smart digital strategies like paid social media, email marketing, and influencer partnerships. I enjoy using data insights to optimize campaigns and boost conversions. I have a passion for connecting brands with their audiences across multiple channels, building strong customer relationships, and mentoring teams to deliver their best. When I'm not working on marketing strategies, I enjoy crafting creative content and staying up to date with the latest ecommerce trends.

Available to hire

Hi, I’m Carissa Lazette, an Ecommerce & Digital Marketing Specialist with over 10 years of experience. I love driving online sales, growing brands, and engaging customers through smart digital strategies like paid social media, email marketing, and influencer partnerships. I enjoy using data insights to optimize campaigns and boost conversions.

I have a passion for connecting brands with their audiences across multiple channels, building strong customer relationships, and mentoring teams to deliver their best. When I’m not working on marketing strategies, I enjoy crafting creative content and staying up to date with the latest ecommerce trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Sales Manager at Fit Kitchen

February 1, 2015 - Present

Developed and executed ecommerce marketing strategies and budgets, growing online sales by 40% through improved digital presence. Led social media strategy, content creation, and paid advertising across Facebook, Instagram, and Google, increasing audience engagement, followers, and website traffic. Managed the implementation and launch of a WordPress-based online ordering system and CRM, improving customer acquisition and retention metrics. Designed and optimized weekly email marketing campaigns, driving repeat purchases and boosting customer lifetime value. Partnered with influencers, Olympic athletes, and local ambassadors to increase brand visibility and trust. Analyzed KPIs, revenue data, and campaign performance to optimize initiatives and report ROI. Created digital and print marketing materials to support promotions, sales initiatives, and events. Mentored and managed client care and sales team to achieve KPIs and deliver excellent customer experience.

Marketing, PR & Events Lead at The Main Dish

February 28, 2015 - July 29, 2025

Directed integrated marketing campaigns to elevate brand visibility and customer engagement across digital, print, and radio. Built partnerships with local media and influencers to secure ongoing press coverage and social buzz. Organized and hosted high-profile community events, including the annual Celebrity Burger Cook-Off, raising over $10K annually and earning consistent media attention. Oversaw catering operations and coordinated event services for corporate and private clients. Wrote and distributed press releases, securing coverage in local TV, print, and online outlets.