Available to hire
Hi, I’m Rossella Forlè. I’m a marketing professional with a track record of shaping digital strategies across the UK, US, and EU markets. I specialise in brand storytelling, content creation, and demand generation, delivering measurable results for AdTech and Health Tech sectors. I thrive on turning data into creative, audience‑focused campaigns that resonate and convert.
I enjoy collaborating with product and sales teams to craft integrated campaigns, optimise websites and assets, and oversee events from concept to execution. When I’m not building campaigns, I mentor teams, write, and explore new marketing tech to push brands forward.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Marketing Manager at Scoota
January 1, 2024 - PresentOperate across the EU and US markets, establishing and maintaining the company's media and social media presence. Identify opportunities for brand exposure in the trade press and manage website updates. Ensure all sales collaterals are on-brand and communicate key messaging effectively. Oversee the relaunch of the Scoota Hoota newsletter to enhance client engagement. Manage the client contact database to facilitate targeted communications and outreach. Organise and execute events to promote the brand and engage with stakeholders. Oversee the management of Scoota's branded merchandise and ensure representation in industry trade bodies. Collaborate closely with sales teams to produce impactful case studies that highlight company success.
Marketing Manager at Level 20
November 30, 2023 - July 29, 2025Created and curated content for various marketing collateral and communications. Activated content across multiple channels, including webinars, videos, social media, and the Level 20 website. Managed event logistics to ensure the successful execution of programs and initiatives. Developed marketing propositions and collateral based on data-driven research to enhance outreach and engagement. Drafted communications for members and sponsors, including newsletters and event invitations. Reviewed and updated website content and marketing materials to ensure consistency and relevance.
Senior Marketing Manager (Contract) at EdTechX Global
January 31, 2023 - July 29, 2025Developed and executed the overall marketing strategy for the organisation. Led campaigns and created key partner relationships across two brands within the EdTech and HealthTech sectors. Crafted the strategic vision for the new umbrella brand, IMPACTX 2050.
Marketing Manager (Contract) at Kocho
October 31, 2021 - July 29, 2025Planned, executed, and refined the marketing campaign strategy. Created and implemented marketing activities, including events, while establishing a marketing automation system. Developed email communications, managed event registrations, and updated website content. Collaborated with the broader marketing team to support content creation and tools for social media and sales to enhance event engagement. Organised and managed events, including webinars, roundtables, and presentations.
Marketing Manager (Contract) at OnSkil
June 30, 2021 - July 29, 2025Oversaw advertising duties, conducted market research, examined competitors, controlled marketing budget, ensured ROI, and negotiated with third-party marketing agencies. Created content and social media marketing proposals and supervised the making and production of advertising materials. Collaborated with executives to present products to the public, demonstrating effective teamwork and leadership. Designed marketing strategies, managed advertising campaigns, and monitored the progress of promotion efforts. Launched the product in two months and partnered with an external agency on branding and website layout.
Communication and Marketing Specialist at Cannes Lions – Ascential Events
October 31, 2019 - July 29, 2025Managed and implemented marketing campaigns for Cannes Lions, Dubai Lynx, Spikes Asia, The Work, Eurobest, and Cannes Lions Academy. Conducted market research to analyse competitors, select suitable platforms, identify target audiences in the media industry, and establish promotion timelines. Collaborated effectively with the commercial team to drive lead generation and develop sales-focused strategies. Created and distributed online marketing communications, providing comprehensive reports on campaign performance metrics. Engaged with target audiences to uncover customer needs and cultivate strong relationships. Developed and maintained schedules and editorial calendars to streamline content delivery. Key achievements included launching multiple successful social media campaigns, increasing profits through targeted communication strategies, and achieving year-over-year growth in email marketing, event delegates, and speakers.
Marketing Manager at Closer Still Media
December 31, 2020 - July 29, 2025Led brand awareness initiatives by developing comprehensive marketing plans, driving website traffic, and overseeing advertising campaigns from concept to execution tailored for the AdTech industry audience. Engaged customers through content creation, copywriting, and managing PPC and lead-generation campaigns. Monitored performance metrics, conducted evaluations to measure strategy effectiveness, and oversaw quarterly budgets. Analysed consumer trends to create tailored content, reviewed and approved advertising materials, and presented marketing performance insights to the executive team. Collaborated with the sales team to identify growth opportunities and execute partnership activities. Achieved key results including generating over 11,000 registrations for virtual events within two months, managing five marketing channels independently, and increasing unique delegates by 22.7%.
Senior Account Manager at Gruppo L’Espresso
December 31, 2013 - July 29, 2025Account Manager at PIEMME
December 31, 2012 - July 29, 2025Editorial Assistant at Contemporary Magazine
December 31, 2010 - July 29, 2025Marketing Manager - UK and US Markets at Scoota
January 1, 2024 - PresentOperate across the EU and US markets, establishing and maintaining the company's media and social media presence. Identify opportunities for brand exposure in the trade press and manage website updates. Ensure all sales collateral is on-brand and communicates key messaging effectively. Oversee the relaunch of the Scoota Hoota newsletter to enhance client engagement. Manage the client contact database to facilitate targeted communications and outreach. Organise and execute events to promote the brand and engage with stakeholders. Oversee the management of Scoota's branded merchandise and ensure representation in industry trade bodies. Collaborate closely with sales teams to produce impactful case studies highlighting company success.
Marketing Manager Level 20
November 30, 2023 - August 4, 2025Created and curated content for various marketing collateral and communications. Activated content across multiple channels, including webinars, videos, social media, and the Level 20 website. Managed event logistics to ensure successful execution of programs and initiatives. Developed marketing propositions and collateral based on data-driven research to enhance outreach and engagement. Drafted communications for members and sponsors, including newsletters and event invitations. Reviewed and updated website content and marketing materials to ensure consistency and relevance.
Marketing Manager (Contract) at OnSkil
June 30, 2021 - August 4, 2025Oversaw advertising duties, conducted market research, examined competitors, controlled marketing budget, ensured ROI, and negotiated with third-party marketing agencies. Created content and social media marketing proposals and supervised the making and production of advertising materials. Collaborated with executives to present products to the public, demonstrating effective teamwork and leadership. Designed marketing strategies, managed advertising campaigns, and monitored the progress of promotion efforts. Launched the product in two months and partnered with an external agency on branding and website layout.
Marketing Manager (Contract) at Kocho
October 31, 2021 - August 4, 2025Planned, executed, and refined the marketing campaign strategy. Created and implemented marketing activities, including events, while establishing a marketing automation system. Developed email communications, managed event registrations, and updated website content. Collaborated with the broader marketing team to support content creation and tools for social media and sales to enhance event engagement. Organised and managed events, including webinars, roundtables, and presentations.
Senior Marketing Manager (Contract) at Ed Tech X Global
January 31, 2023 - August 4, 2025Developed and executed the overall marketing strategy for the organisation. Led campaigns and created key partner relationships across two brands within the Ed Tech and Health Tech sectors. Crafted the strategic vision for the new umbrella brand, IMPACTX2050.
Marketing Manager at Closer Still Media
December 31, 2020 - August 4, 2025Led brand awareness initiatives by developing comprehensive marketing plans, driving website traffic, and overseeing advertising campaigns from concept to execution tailored for the AdTech industry audience. Engaged customers through content creation, copywriting, and managing PPC and lead-generation campaigns. Monitored performance metrics, conducted thorough evaluations to measure strategy effectiveness, and oversaw quarterly budgets. Analysed consumer trends to create content tailored to client needs, reviewed and approved advertising materials, and presented marketing performance insights to the executive team. Collaborated with the sales team to identify growth opportunities and execute partnership activities. Generated over 11,000 registrations for virtual events within two months, managed five marketing channels independently, and increased unique delegates by 22.7%.
Senior Account Manager at INK Global
December 31, 2015 - August 4, 2025Senior Account Manager at Gruppo L’Espresso
December 31, 2013 - August 4, 2025Account Manager at PIEMME
December 31, 2012 - August 4, 2025Editorial Assistant at Contemporary Magazine
December 31, 2010 - August 4, 2025Communication and Marketing Specialist at Cannes Lions – Ascential Events
October 31, 2019 - August 4, 2025Managed and implemented marketing campaigns for Cannes Lions, Dubai Lynx, Spikes Asia, The Work, Eurobest, and Cannes Lions Academy. Conducted market research to analyze competitors, select suitable platforms, identify target audiences in the media industry, and establish promotion timelines. Collaborated effectively with the commercial team to drive lead generation and develop sales-focused strategies. Created and distributed online marketing communications, providing comprehensive reports on campaign performance metrics. Engaged with target audiences to uncover customer needs and cultivate strong relationships. Developed and maintained schedules and editorial calendars to streamline content delivery. Key achievements included launching multiple successful social media campaigns and contributing to marketing two subscription-based products, The Work and Lions TV. Increased profits by designing targeted communication strategies for segmented and lapsed audiences. Achieved a 4.6% year-o
Marketing Manager at Scota
January 1, 2024 - November 24, 2025Operate across EU and US markets, establishing and maintaining the company’s media and social media presence. Oversee the relaunch of the Scotia Hoota newsletter to enhance client engagement, manage targeted communications and outreach, and ensure on-brand messaging across EU/US markets.
Marketing Manager (Contract) at OnSkill
June 1, 2021 - June 1, 2021Developed marketing campaigns, conducted market research, managed marketing budgets with ROI, and negotiated with third-party marketing agencies. Created marketing materials and lead-generation campaigns across multi-channel channels.
Marketing Manager (Contract) at Koho
October 1, 2021 - October 1, 2021Planned, executed, and refined marketing campaigns; created events and implemented a marketing automation system; established workflows for lead generation and nurture.
Full-time Parental Career Break
October 1, 2022 - October 1, 2022Paused professional work to focus on family commitments.
Marketing Manager (Contract) at Cannes Lions
October 1, 2019 - October 1, 2019Launched and managed marketing campaigns for Cannes Lions events, built partner relationships, and drove audience engagement across multiple industries.
Senior Account Manager at INK Global
December 31, 2015 - December 31, 2015Led client campaigns and accounts; collaborated with publishers and media teams; managed digital publishing initiatives for global brands.
Account Manager at Gruppo L’Espresso
December 31, 2013 - December 31, 2013Managed client accounts in Italy across publishing and media operations.
Marketing Manager at Closer Still Media
December 31, 2020 - December 31, 2020Created and implemented marketing campaigns; managed ad hoc marketing activities; oversaw event campaigns and supported sales in lead generation.
Marketing Manager (Contract) at Ed Tech X Global
January 31, 2023 - January 31, 2023Developed and executed the overall marketing strategy; led campaigns and built key partner relationships across two brands within the Ed Tech and Health Tech sectors; crafted the strategic vision for the umbrella brand IMPACTX 2050.
Marketing Manager at OnSkill
June 1, 2021 - June 1, 2021Contract role. Oversaw advertising duties, conducted market research, analyzed competitors, controlled marketing budget, ensured ROI, and negotiated with third-party marketing agencies. Created content and social media marketing proposals; produced marketing materials; collaborated with executives to present products; launched campaigns; tracked performance metrics.
Marketing Manager (Contract) at Kocho
October 1, 2021 - October 1, 2021Contract role focusing on campaign design and delivery across channels; collaborated with cross-functional teams; managed budgets; ensured effective ROI and timely execution.
Senior Account Manager at INK Global
January 1, 2015 - January 1, 2015Led client campaigns and relationships; developed marketing strategies for digital and print; managed cross-functional teams; delivered measurable results for clients in the UK.
Senior Account Manager at Gruppo L’Espresso
January 1, 2013 - January 1, 2013Managed client accounts in IT sector; oversaw campaigns and client communications; contributed to brand positioning.
Account Manager at Piemme
January 1, 2012 - January 1, 2012Managed accounts in IT/Publishing; supported marketing campaigns; liaised with clients and vendors.
Editorial Assistant at Contemporary Magazine
January 1, 2010 - January 1, 2010Provided editorial support, prepared content, and contributed to production.
Education
Bachelor's Degree at University of Perugia
January 1, 2005 - December 31, 2005Master’s Degree at London College of Communication
January 1, 2008 - December 31, 2008Bachelor's Degree in Media Studies at University of Perugia
January 11, 2030 - January 1, 2005Master's Degree in Publishing at London College of Communication
January 11, 2030 - January 1, 2008English Writing and Literature Course at London School of Journalism
January 11, 2030 - January 1, 2015Gender Representation in the Media at University of Strathclyde
January 11, 2030 - January 1, 2020Bachelor's Degree in Media Studies, Major in Public and Political Communication at University of Perugia
January 11, 2030 - January 1, 2005Master's Degree in Publishing at London College of Communication
January 11, 2030 - January 1, 2008English Writing and Literature Course at London School of Journalism
January 11, 2030 - January 1, 2015Gender Representation in the Media at University of Strathclyde
January 11, 2030 - January 1, 2020Bachelor’s Degree in Media Studies (104/110); Major in Public and Political Communication at University of Perugia
January 11, 2030 - November 24, 2025Master’s Degree in Publishing at London College of Communication
January 11, 2030 - January 1, 2008English Writing and Literature Course at London School of Journalism
January 1, 2015 - November 24, 2025Gender Representation in the Media at University of Strathclyde
January 1, 2020 - November 24, 2025Qualifications
English Writing and Literature Course
January 1, 2015 - December 31, 2015Gender Representation in the Media
January 1, 2020 - December 31, 2020Founder We Hate Pink
January 11, 2030 - July 29, 2025Co-founder sComunica
January 11, 2030 - July 29, 2025Artists in Action Volunteer
January 11, 2030 - July 29, 2025A-side B-side Gallery Curator
January 11, 2030 - July 29, 2025Editor, Untitled Zine
January 11, 2030 - July 29, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Non-Profit Organization, Consumer Goods, Travel & Hospitality, Other
The Scoota Hoota Newsletter delivers clear, practical insights on the future of adtech, cutting through the noise with zero jargon and real perspective. Designed for marketers, planners, and media professionals who prefer to lead the conversation, not follow it.
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