I am a results-driven Marketing Specialist with 2 years of experience in creating impactful campaigns that enhance brand visibility and drive growth. I have expertise in utilizing social media, content marketing, and paid advertising strategies to achieve marketing objectives. I am passionate about delivering data-driven insights and optimizing user engagement. Through my professional journey, I have developed strong collaboration and communication skills, enabling me to work effectively with clients and internal teams. I thrive on creative problem solving and maintaining a strong analytical mindset, which helps me deliver performance-oriented marketing strategies.

Nekha Boopathy

I am a results-driven Marketing Specialist with 2 years of experience in creating impactful campaigns that enhance brand visibility and drive growth. I have expertise in utilizing social media, content marketing, and paid advertising strategies to achieve marketing objectives. I am passionate about delivering data-driven insights and optimizing user engagement. Through my professional journey, I have developed strong collaboration and communication skills, enabling me to work effectively with clients and internal teams. I thrive on creative problem solving and maintaining a strong analytical mindset, which helps me deliver performance-oriented marketing strategies.

Available to hire

I am a results-driven Marketing Specialist with 2 years of experience in creating impactful campaigns that enhance brand visibility and drive growth. I have expertise in utilizing social media, content marketing, and paid advertising strategies to achieve marketing objectives. I am passionate about delivering data-driven insights and optimizing user engagement.

Through my professional journey, I have developed strong collaboration and communication skills, enabling me to work effectively with clients and internal teams. I thrive on creative problem solving and maintaining a strong analytical mindset, which helps me deliver performance-oriented marketing strategies.

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Language

English
Fluent
Tamil
Fluent

Work Experience

Client Success Associate at Blustream Marketing Solution pvt ltd
July 31, 2023 - July 29, 2025
Developed and maintained strong relationships with clients, served as the primary contact for project communications, collaborated internally to create customized digital marketing strategies, monitored campaign performance, provided regular updates and data-driven recommendations, managed project timelines ensuring deliverables were met on time and within budget, addressed client feedback promptly, identified opportunities for account expansion and upselling, and stayed current on industry trends to advise clients and teams.
Marketing Specialist at Aardae pte ltd
February 28, 2023 - July 29, 2025
Handled store operations on two major e-commerce platforms as a Multi Brand seller, made monthly campaign decisions for Shopify-based website and e-commerce platforms, collaborated with creative team for brand page layout/design, processed orders and updated stock daily, delivered reports for platforms monthly, managed Instagram and Facebook social media platforms, and oversaw both paid and free advertisements across channels.
Client Success Associate at Blustream Marketing Solution Pvt Ltd
July 31, 2023 - July 29, 2025
Developed and maintained strong relationships with clients, serving as their primary contact for project communications. Collaborated with internal teams to create customized digital marketing strategies, including content marketing and social media. Monitored and analyzed campaign performance, providing regular updates and data-driven recommendations for optimization. Managed project timelines ensuring deliverables were met on time and within budget. Addressed client concerns promptly and identified opportunities for account expansion and upselling. Stayed updated on industry trends to provide informed guidance.
Marketing Specialist at Aardae Pte Ltd
February 28, 2023 - July 29, 2025
Managed store presence across two leading e-commerce platforms as a multi-brand seller. Made monthly campaign decisions for the Shopify-based website and e-commerce platforms. Collaborated with creative team on brand page layout/design. Processed orders and maintained stock daily. Delivered monthly performance reports for all platforms. Handled social media accounts (Instagram & Facebook) and managed both paid and organic advertisements.
Client Success Associate at Blustream Marketing Solution Pvt Ltd
July 31, 2023 - August 6, 2025
Developed and maintained strong client relationships, acting as the primary point of contact for projects. Collaborated with internal teams to create customized digital marketing strategies, including content marketing and social media. Monitored and analyzed campaign performance and provided data-driven recommendations for optimization. Coordinated project timelines and addressed client feedback to ensure satisfaction and timely delivery. Identified opportunities for account expansion and stayed updated on industry trends.
Marketing Specialist at Aardae Pte Ltd
February 28, 2023 - August 6, 2025
Managed store operations on two top e-commerce platforms as a multi-brand seller, making monthly campaign decisions for Shopify-based website and other platforms. Collaborated with creative teams on brand page layout/design. Processed orders and updated stock daily. Delivered monthly reports and managed social media platforms including Instagram and Facebook. Handled paid and organic advertisements across platforms and social media channels.

Education

MBA at Thiagarajar School of Management
January 1, 2018 - December 31, 2020
B.Sc at N.P.R Arts and Science College
January 1, 2015 - December 31, 2018
MBA at Thiagarajar School of Management
January 1, 2018 - December 31, 2020
B.Sc at N.P.R Arts and Science College
January 1, 2015 - December 31, 2018
Master Of Business Administration (MBA) - Marketing & Finance at Thiagarajar School of Management
January 1, 2018 - January 1, 2020
Bachelor of Science (B.Sc) - Mathematics at N.P.R Arts and Science College
January 1, 2015 - January 1, 2018

Qualifications

R Programming Certification
January 1, 2022 - December 31, 2022
Advanced Excel Certification
January 1, 2022 - December 31, 2022
Google Ads Certification
January 1, 2022 - December 31, 2022
R Programming Certification (Udemy)
January 11, 2030 - August 6, 2025
Advanced Excel Certification (Forevision)
January 11, 2030 - August 6, 2025
Google Ads Certification
January 11, 2030 - August 6, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet