I am a resilient, self-motivated professional with over four years of experience driving growth and positive change across diverse sectors. As the founder of a consulting and communications company, I have successfully increased engagement, follower growth, and reach for clients by using data-driven strategies and impactful content. Before specialising in social media growth and SEO optimisation, I led HR initiatives which significantly increased staff headcount, reduced attrition, and improved compliance rates. With international experience across five countries and fluency in Spanish and English, I bring a global perspective and a passion for driving measurable results. I am now seeking a dynamic role in Digital Marketing or Project Management to apply my expertise in engagement, strategy, and growth.

Phoebe Gilbert

I am a resilient, self-motivated professional with over four years of experience driving growth and positive change across diverse sectors. As the founder of a consulting and communications company, I have successfully increased engagement, follower growth, and reach for clients by using data-driven strategies and impactful content. Before specialising in social media growth and SEO optimisation, I led HR initiatives which significantly increased staff headcount, reduced attrition, and improved compliance rates. With international experience across five countries and fluency in Spanish and English, I bring a global perspective and a passion for driving measurable results. I am now seeking a dynamic role in Digital Marketing or Project Management to apply my expertise in engagement, strategy, and growth.

Available to hire

I am a resilient, self-motivated professional with over four years of experience driving growth and positive change across diverse sectors. As the founder of a consulting and communications company, I have successfully increased engagement, follower growth, and reach for clients by using data-driven strategies and impactful content.

Before specialising in social media growth and SEO optimisation, I led HR initiatives which significantly increased staff headcount, reduced attrition, and improved compliance rates. With international experience across five countries and fluency in Spanish and English, I bring a global perspective and a passion for driving measurable results. I am now seeking a dynamic role in Digital Marketing or Project Management to apply my expertise in engagement, strategy, and growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager and Content Creator at PEG Consulting and Communications
August 1, 2024 - Present
Founder of PEG Consulting and Communications, specialising in social media management and content creation. Expertise in data-driven strategies and Search Engine Optimisation. Proficient in CANVA, Meta, Google Analytics, BlueSky, LinkedIn, Twitter, and Mailchimp. Skilled in website design using Wix, Hostinger, and Squarespace, delivering seamless user experiences. Supported companies to boost engagement, expand outreach, and grow followers, driving increased sales and revenue through targeted strategies and impactful content. Experienced in blog writing, website updating, all aligned with SEO best practices.
Executive Assistant & Marketing Lead at Nudge Education
August 1, 2023 - July 29, 2025
Spearheaded marketing and social media initiatives while managing communications and strategically organising CEO schedules and travel arrangements. Formed strong internal and external relationships to enhance collaboration. Coordinated projects, tracked progress, managed executive correspondence with a focus on confidentiality, accuracy, and attention to detail.
Project Manager (People Hub), UK & ESP at Nudge Education
August 1, 2023 - Present
Established and managed the first People and HR department, developing streamlined onboarding processes to ensure compliance. Managed marketing, employee relations, and engagement projects, analysing data to report on OKRs and KPIs. Created visual business content including social media posts, mailings, posters, newsletters, and branded documents. Delivered the company's first Employee Benefit App, improving services including life insurance, private healthcare, and mental health support. Increased core staff headcount by 333% and reduced attrition by 55%. Built strong stakeholder relationships and implemented innovative solutions nationwide. Led Company Compliance Strategy, raising compliance from 28% to 98%. Organised employee well-being initiatives and spearheaded national conferences.
Founder at Cwtchy Care
November 1, 2021 - July 29, 2025
Developed vision, strategy, business plan, and financial projections. Managed product and service development, marketing, and sales strategies. Head speaker at The Independent Thinking Mental Health and Wellness Conference. Co-authored The Little Book of Bereavement for Schools. Featured in press interviews including BBC, Telegraph, and Guardian.
Forest School Key Worker at Kenwood Nature Nursery
January 1, 2021 - July 29, 2025
Designed and led outdoor activities to enhance learning and development of young children. Conducted risk assessments to ensure safety. Developed strong relationships with children, families, and colleagues. Provided a nurturing presence to support children's emotional well-being.

Education

BA (Hons) at Sheffield Hallam University
January 1, 2017 - December 31, 2020
International Baccalaureate at Island School Hong Kong
January 1, 2012 - December 31, 2017

Qualifications

Mini MBA - Business Administration
January 1, 2024 - December 31, 2024
Certifications in HR, Economics, Strategy, Finance, Marketing, and Management Skills
January 1, 2024 - December 31, 2024

Industry Experience

Education, Non-Profit Organization, Professional Services, Media & Entertainment, Travel & Hospitality