Hi! I'm Phenny Lilian Odera, a seasoned social media strategist with over 8 years of experience in social media marketing. I specialize in managing diverse digital platforms, crafting platform-specific strategies, and executing impactful campaigns that significantly boost audience growth and engagement. I've successfully led content creation efforts using tools like Meta Business Suite, Buffer, and Hootsuite, which have helped enhance brand messaging and reach. I am passionate about building strong online presences through effective app promotion strategies and love telling stories that connect with audiences on platforms like Instagram, TikTok, and X (Twitter). I take a proactive and independent approach to digital storytelling and thrive in managing multiple clients and campaigns.

Phenny Lilian Odera

Hi! I'm Phenny Lilian Odera, a seasoned social media strategist with over 8 years of experience in social media marketing. I specialize in managing diverse digital platforms, crafting platform-specific strategies, and executing impactful campaigns that significantly boost audience growth and engagement. I've successfully led content creation efforts using tools like Meta Business Suite, Buffer, and Hootsuite, which have helped enhance brand messaging and reach. I am passionate about building strong online presences through effective app promotion strategies and love telling stories that connect with audiences on platforms like Instagram, TikTok, and X (Twitter). I take a proactive and independent approach to digital storytelling and thrive in managing multiple clients and campaigns.

Available to hire

Hi! I’m Phenny Lilian Odera, a seasoned social media strategist with over 8 years of experience in social media marketing. I specialize in managing diverse digital platforms, crafting platform-specific strategies, and executing impactful campaigns that significantly boost audience growth and engagement. I’ve successfully led content creation efforts using tools like Meta Business Suite, Buffer, and Hootsuite, which have helped enhance brand messaging and reach.

I am passionate about building strong online presences through effective app promotion strategies and love telling stories that connect with audiences on platforms like Instagram, TikTok, and X (Twitter). I take a proactive and independent approach to digital storytelling and thrive in managing multiple clients and campaigns.

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Language

English
Fluent
Swahili
Fluent

Work Experience

Social Media Executive at Shujaaz Inc.
December 31, 2023 - July 29, 2025
Undisclosed detailed responsibilities.
Social Media Manager at Keracc Consultancy
December 31, 2023 - July 29, 2025
Developed and executed platform-specific strategies for Instagram, X (Twitter), and Facebook, boosting visibility and app promotion. Created dynamic multimedia assets including short-form videos to increase engagement and audience growth. Provided detailed reports using Buffer and Hootsuite, delivering insights that refined engagement strategies and informed campaign improvements.
Content Writer at Phenny Discovers
January 31, 2023 - July 29, 2025
Crafted engaging travel and lifestyle stories optimized for mobile-first content and aligned with platform-specific strategies. Conducted in-depth research ensuring factual accuracy and relevance, helping build a loyal digital following and strong online presence. Produced short-form written and visual content to increase reader engagement across social platforms.
Assistant Corporate Communications Officer at Kenya National Highways Authority
July 1, 2022 - Present
Oversaw platform-specific strategies for Facebook and Twitter, engaging over 300k followers through targeted content and messaging. Boosted social media engagement by 15% by tailoring content to mobile-first trends. Developed multimedia content including short-form videos aligned with corporate communication goals. Delivered weekly performance reports analyzing reach, engagement, and growth to optimize outcomes. Enhanced community management by responding to inquiries within 24 hours, improving brand trust and online presence.
Account Manager at 3rd Floor Digital Kenya
June 30, 2022 - July 29, 2025
Orchestrated the launch of two major brand campaigns combining app promotion tactics, platform-specific strategies, and community engagement, resulting in a 60% increase in Facebook engagement. Managed and optimized social media accounts across Instagram, X (Twitter), and Facebook focusing on short-form content and consistent engagement strategies. Analyzed performance using Meta Business Suite to guide audience growth and visibility efforts. Led the digital relaunch of a key product line incorporating TikTok-friendly visual content and content calendar planning, increasing interactions by 30%.

Education

Bachelor of Arts at Maseno University
January 1, 2018 - December 31, 2018

Qualifications

AI Career Essentials
January 1, 2022 - December 31, 2022
Virtual Assistant Certificate
January 1, 2021 - December 31, 2021
Certificate in Digital Marketing
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Government, Non-Profit Organization