I'm a Digital Marketing and Social Media Specialist with experience in developing integrated marketing strategies and managing paid campaigns on Meta Ads and Google Ads. I create and schedule content across platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest, always focusing on engaging and growing audiences. I'm skilled in analyzing metrics, preparing reports, and optimizing campaigns and content for better performance. I also manage websites, produce newsletters and graphic materials, and write articles for blogs. I combine creativity and analytical thinking to deliver effective marketing solutions.

Patrícia Costa

I'm a Digital Marketing and Social Media Specialist with experience in developing integrated marketing strategies and managing paid campaigns on Meta Ads and Google Ads. I create and schedule content across platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest, always focusing on engaging and growing audiences. I'm skilled in analyzing metrics, preparing reports, and optimizing campaigns and content for better performance. I also manage websites, produce newsletters and graphic materials, and write articles for blogs. I combine creativity and analytical thinking to deliver effective marketing solutions.

Available to hire

I’m a Digital Marketing and Social Media Specialist with experience in developing integrated marketing strategies and managing paid campaigns on Meta Ads and Google Ads. I create and schedule content across platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest, always focusing on engaging and growing audiences. I’m skilled in analyzing metrics, preparing reports, and optimizing campaigns and content for better performance. I also manage websites, produce newsletters and graphic materials, and write articles for blogs. I combine creativity and analytical thinking to deliver effective marketing solutions.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Manager at Innux Technologies
July 31, 2025 - July 29, 2025
Coordinated the marketing department by defining integrated digital strategies. Planned and monitored paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads. Created and scheduled content for social media platforms including Instagram, Facebook, and LinkedIn. Analyzed metrics and prepared detailed monthly reports to continuously optimize campaigns and content. Managed websites and institutional content, developed and sent segmented newsletters, produced graphic materials such as catalogs, banners, price tables, and internal documents. Wrote articles and news for corporate communications.
Social Media Manager at Covet Group
January 31, 2025 - July 29, 2025
Created and planned content for social media channels including Instagram, TikTok, Facebook, Pinterest, and LinkedIn. Analyzed metrics and prepared monthly performance reports. Created and sent newsletters and email marketing campaigns. Produced articles for blogs and internal communications.

Education

Bachelor’s Degree at Polytechnic Institute of Viana do Castelo
January 1, 2015 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet