I am a results-driven Social Media Manager based in Karachi, Pakistan, specializing in content strategy, short-form video, and workflow optimization. I aim to craft data-informed, audience-centered digital campaigns that fuel growth, engagement, and brand value. In my current role as Content Strategist at Zenith Flow Tech/Boolean Inc, I lead end-to-end social media strategies, plan content calendars, and coordinate a multi-disciplinary team to deliver high-quality content. Previously, I managed social media operations for ZJ Artsy (US-based) and supported cross-platform campaigns during my internship at Adscalify. I’m currently pursuing an MSc in General Psychology, which informs my approach to audience insights and behavior.

AQSA FAROOQUI

I am a results-driven Social Media Manager based in Karachi, Pakistan, specializing in content strategy, short-form video, and workflow optimization. I aim to craft data-informed, audience-centered digital campaigns that fuel growth, engagement, and brand value. In my current role as Content Strategist at Zenith Flow Tech/Boolean Inc, I lead end-to-end social media strategies, plan content calendars, and coordinate a multi-disciplinary team to deliver high-quality content. Previously, I managed social media operations for ZJ Artsy (US-based) and supported cross-platform campaigns during my internship at Adscalify. I’m currently pursuing an MSc in General Psychology, which informs my approach to audience insights and behavior.

Available to hire

I am a results-driven Social Media Manager based in Karachi, Pakistan, specializing in content strategy, short-form video, and workflow optimization. I aim to craft data-informed, audience-centered digital campaigns that fuel growth, engagement, and brand value.

In my current role as Content Strategist at Zenith Flow Tech/Boolean Inc, I lead end-to-end social media strategies, plan content calendars, and coordinate a multi-disciplinary team to deliver high-quality content. Previously, I managed social media operations for ZJ Artsy (US-based) and supported cross-platform campaigns during my internship at Adscalify. I’m currently pursuing an MSc in General Psychology, which informs my approach to audience insights and behavior.

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Work Experience

Content Strategist at Zenith Flow Tech/ Boolean Inc
May 1, 2025 - Present
Lead end-to-end social media strategy aligned with brand objectives and audience behavior. Plan monthly and weekly content calendars; manage approvals via Airtable, ClickUp, and Metricool. Oversee scheduling, analytics, and quality control across Meta platforms. Manage and coordinate a team of 6 (designers, editors, interns) to ensure timely delivery. Optimize content performance using engagement insights and trend analysis.
Social Media Manager at ZJ Artsy (US-Based)
October 1, 2023 - April 1, 2025
Managed complete social media operations for a U.S. brand, including strategy, reels, and campaigns. Improved engagement and sales by approximately 30% through optimized planning and execution.
Digital Marketing Intern at Adscalify
July 1, 2023 - September 1, 2023
Supported cross-platform campaigns reaching 1M+ users; improved email CTR (+20%) and conversions (+25%).

Education

MSc in General Psychology (In Progress) at IBA Karachi
September 1, 2025 - March 27, 2026
BSc in Professional Psychology at Institute of Professional Psychology, Bahria University, Karachi
January 11, 2030 - February 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet