Available to hire
B2B Marketing Specialist with 5+ years of experience driving demand generation, digital marketing, and SEO for technology businesses. I plan and execute integrated go-to-market initiatives that support lead generation, pipeline growth, and measurable business outcomes.
I’m strong in technical/on-page SEO, conversion-focused website optimization, analytics (GA4/GSC/GTM), and content-led demand generation. I also leverage WordPress and AI-assisted workflows to improve organic visibility, enhance digital experiences, and optimize campaigns using data-driven insights.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Work Experience
SEO Specialist at RioMed
January 1, 2025 - PresentSpearheaded the redevelopment of the company website from Figma to WordPress, building SEO-optimized, conversion-focused pages to support demand generation and lead generation. Planned and optimized landing pages, content, and conversion paths to improve engagement, CTA performance, and lead capture. Executed technical SEO and on-page optimization with keyword research, internal linking, and competitor analysis, increasing organic keyword rankings from 200+ to 1,000+ within six months. Managed the WordPress website by publishing and optimizing content, improving performance, and aligning the digital experience with marketing objectives. Supported GTM initiatives for healthcare technology solutions including market/customer/competitor research and content marketing. Tracked performance using GA4, GSC, and GTM and improved conversion rates through CRO best practices such as form/CTA and landing page optimization. Collaborated with sales, product, design, and development teams to deliver
Digital Marketing Manager at Mandit Solutions
December 31, 2024 - July 29, 2025Designed and implemented the company's official website from concept to final deliverable. Conducted keyword research and optimization to improve organic traffic. Collaborated with content writers to create SEO-optimized content. Utilized Google Search Console and performed A/B testing. Led end-to-end digital marketing initiatives, including SEO/SEM, email campaigns, social media, and display advertising. Managed social media presence and fostered audience engagement. Led a team of SEO analysts, content writer, and developer. Partnered with cross-functional teams to optimize landing pages and improve conversion rates. Developed strategic growth initiatives to enhance brand visibility and attract target audiences. Evaluated campaign performance and leveraged data insights to optimize efforts, consistently exceeding ROI and KPI targets.
Digital Marketing Manager at Mandit Solutions
January 1, 2024 - August 6, 2025Designed and implemented Mandit's official website from concept to delivery. Conducted keyword research and optimization to improve organic traffic across blogs and other content. Collaborated with content and editorial teams to create SEO-optimized blog content. Demonstrated expertise in Google Search Console and A/B testing. Directed comprehensive digital marketing campaigns including SEO/SEM, email, social media, and display advertising to achieve business goals. Established and managed social media presence to enhance audience engagement and brand identity. Led a team of SEO analysts, content writers, and developers to execute cohesive strategies effectively. Partnered with cross-functional teams to optimize landing pages for improved user experience and conversion rates. Developed strategic growth initiatives and evaluated campaign performance to consistently exceed ROI and KPI targets.
WordPress Developer and Search Engine Optimization (SEO) Analyst at Optimized Infotech
December 31, 2022 - July 29, 2025Designed and developed over 20 websites from concept to final deliverables. Developed and implemented SEO strategies to improve marketing effectiveness. Conducted competitor research to identify content gaps and coordinated with writers to fill those gaps, thereby capturing more visitors. Handled domain setup for hosting, DNS configuration, and server management for hosting purposes.
Digital Marketing Manager at Mandit Solutions
January 1, 2022 - December 31, 2024Planned and executed integrated digital marketing campaigns across SEO, content marketing, email marketing, and social media to strengthen brand visibility, support demand generation, and drive business growth. Managed and optimized WordPress sites by building landing pages, improving UX, applying CRO best practices, and running A/B testing. Led SEO activities including technical SEO, on-page optimization, keyword research, link building, content optimization, competitor analysis, and website audits to improve organic visibility and traffic. Developed and managed content calendars and assets such as blogs, newsletters, and website copy for lead generation and nurturing. Created email marketing campaigns and automated workflows using Brevo. Supported LinkedIn Ads and Google Ads by optimizing landing pages and marketing assets while coordinating campaign execution. Used GA4, GSC, and GTM for performance tracking and monthly reporting, providing data-driven recommendations. Created market
WordPress Developer and Search Engine Optimization (SEO) Analyst at Optimized Infotech
January 1, 2022 - August 6, 2025Designed and developed over 20 websites from initial concept to final delivery. Developed and implemented SEO strategies to improve marketing efforts' effectiveness. Conducted competitor research to identify content gaps and coordinated with writers to fill those gaps, capturing more visitors. Managed domain setup, DNS configuration, and server handling for hosting purposes.
WordPress Developer and Search Engine Optimization (SEO) Analyst at Infotech
January 1, 2020 - December 31, 2022Developed and maintained WordPress websites with responsive design and SEO best practices to improve performance, user experience, and search visibility. Executed technical SEO, on-page optimization, local SEO, keyword research, and website audits to improve organic rankings and site health. Managed website migrations, domain and DNS configurations, hosting environments, and cPanel administration while ensuring security, uptime, and performance. Built and optimized landing pages in WordPress and Elementor with conversion-focused layouts, CTA optimization, and mobile responsiveness. Performed competitor analysis, backlink research, and link-building activities to strengthen domain authority. Collaborated with clients, designers, and developers to deliver SEO-friendly websites aligned to business goals. Monitored performance using Google Search Console and Google Analytics and created digital assets using Canva and Adobe Photoshop.
WordPress Developer and Search Engine Optimization (SEO) Analyst at Optimized Infotech
January 1, 2020 - December 31, 2022Developed and maintained WordPress websites with responsive pages and SEO best practices to improve performance, user experience, and search visibility. Performed technical SEO, on-page optimization, local SEO, keyword research, and website audits to improve rankings and website health. Managed website migrations, domain/DNS configuration, hosting environments, and cPanel administration, ensuring security, uptime, and performance. Built and optimized landing pages using WordPress and Elementor with conversion-focused layouts, CTA optimization, and mobile responsiveness. Conducted competitor and backlink research and performed link-building activities to strengthen domain authority. Collaborated with clients, designers, and developers to deliver SEO-friendly sites aligned to business and brand requirements. Monitored performance using Google Search Console and Google Analytics and used Canva and Adobe Photoshop to support optimization and content needs.
Education
Bachelor of Computer Engineering at Pune University
January 1, 2020 - December 31, 2020Diploma In Computer Engineering at MSBTE
January 1, 2017 - December 31, 2017Bachelor of Computer Engineering at Pune University
January 1, 2017 - January 1, 2020Diploma In Computer Engineering at MSBTE
January 1, 2015 - January 1, 2017Bachelor of Computer Engineer at Pune University
January 1, 2020 - January 1, 2020Diploma In Computer Engineering at MSBTE
January 1, 2017 - January 1, 2017Bachelor of Computer Engineering at Pune University (MSBTE)
January 1, 2020 - January 1, 0000Diploma In Computer Engineering at MSBTE
January 1, 2017 - December 31, 2019Bachelor of Computer Engineering at Pune University
January 1, 2020 - January 1, 2020Diploma in Computer Engineering at MSBTE
January 1, 2017 - January 1, 2017Qualifications
Fundamentals of Digital Marketing From Google
January 11, 2030 - July 29, 2025SEO Certification from Hubspot academy
January 11, 2030 - July 29, 2025Link Building From SemRush
January 11, 2030 - July 29, 2025UX design certification from Google
January 11, 2030 - July 29, 2025UX Principal Certification from Accenture
January 11, 2030 - July 29, 2025Design Thinking practitioner From IBM
January 11, 2030 - July 29, 2025Mobile SEO From SemRush
January 11, 2030 - July 29, 2025Technical SEO From SemRush
January 11, 2030 - July 29, 2025Fundamentals of Digital Marketing From Google
January 11, 2030 - August 6, 2025SEO Certification from Hubspot academy
January 11, 2030 - August 6, 2025Link Building From SemRush
January 11, 2030 - August 6, 2025UX design certification from Google
January 11, 2030 - August 6, 2025UX Principal Certification from Accenture
January 11, 2030 - August 6, 2025Design Thinking practitioner From IBM
January 11, 2030 - August 6, 2025Mobile SEO From SemRush
January 11, 2030 - August 6, 2025Technical SEO From SemRush
January 11, 2030 - August 6, 2025Fundamentals of Digital Marketing
January 11, 2030 - August 5, 2026SEO Certification from Hubspot academy
January 11, 2030 - August 5, 2026Link Building From SemRush
January 11, 2030 - August 5, 2026UX design certification from Google
January 11, 2030 - August 5, 2026UX Principal Certification from Accenture
January 11, 2030 - August 5, 2026Design Thinking practitioner From IBM
January 11, 2030 - August 5, 2026Mobile SEO From SemRush
January 11, 2030 - August 5, 2026Technical SEO From SemRush
January 11, 2030 - August 5, 2026Fundamentals of Digital Marketing
January 1, 0000 - August 5, 2026SEO Certification from Hubspot academy
January 1, 0000 - August 5, 2026Link Building From SemRush
January 1, 0000 - August 5, 2026UX design certification from Google
January 1, 0000 - August 5, 2026UX Principal Certification from Accenture
January 1, 0000 - August 5, 2026Design Thinking practitioner From IBM
January 1, 0000 - August 5, 2026Mobile SEO From SemRush
January 1, 0000 - August 5, 2026Technical SEO From SemRush
January 1, 0000 - August 5, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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