Hi, I'm Maja Hocevar, a passionate researcher and developer with a strong background in human-computer interaction, AI, and data science. I have experience leading innovative projects that blend generative AI with survey tools and decentralized systems, collaborating with top-tier companies and startups across Europe and beyond. I enjoy turning complex technical challenges into accessible, user-friendly solutions. I have a multidisciplinary background that spans computer science, social informatics, and business development. Outside of work, I'm also proud of my achievements in modern dance and athletics, which keep me energized and motivated. Let's connect and explore how technology can create meaningful impacts together!

Maja Hocevar

Hi, I'm Maja Hocevar, a passionate researcher and developer with a strong background in human-computer interaction, AI, and data science. I have experience leading innovative projects that blend generative AI with survey tools and decentralized systems, collaborating with top-tier companies and startups across Europe and beyond. I enjoy turning complex technical challenges into accessible, user-friendly solutions. I have a multidisciplinary background that spans computer science, social informatics, and business development. Outside of work, I'm also proud of my achievements in modern dance and athletics, which keep me energized and motivated. Let's connect and explore how technology can create meaningful impacts together!

Available to hire

Hi, I’m Maja Hocevar, a passionate researcher and developer with a strong background in human-computer interaction, AI, and data science. I have experience leading innovative projects that blend generative AI with survey tools and decentralized systems, collaborating with top-tier companies and startups across Europe and beyond. I enjoy turning complex technical challenges into accessible, user-friendly solutions.

I have a multidisciplinary background that spans computer science, social informatics, and business development. Outside of work, I’m also proud of my achievements in modern dance and athletics, which keep me energized and motivated. Let’s connect and explore how technology can create meaningful impacts together!

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Slovene
Fluent
English
Fluent
German
Intermediate

Work Experience

HCI Researcher at University of Ljubljana — Centre for Social Informatics
January 1, 2025 - Present
Leading HCI/UX research on GenAI-enhanced survey tools, integrating HCI theory, RAI principles, and adoption modeling to assess trust, behaviour, and design impact. Created GenAI-driven design for 1KA survey system and benchmarked latest innovations from Meta, Google, and Microsoft against 1KA with proposals for scalable UX redesigns and LLM safeguards to ensure data integrity.
Research Engineer & Business Developer at OriginTrail — Slovenia
December 31, 2024 - July 29, 2025
Led R&D on AI and decentralized systems, publishing peer-reviewed papers on RAG, misinformation mitigation, and secure data sharing. Built strategic alliances with leading tech companies, boosting product-line growth 50% in a quarter. Influenced GTM strategy and executive decisions by translating technical insights into data-driven business cases for next-gen AI and blockchain solutions.
Business Development at Sygnum Bank — Zürich, Switzerland
December 31, 2023 - July 29, 2025
Led research and diligence for 20+ crypto tokens increasing volume and institutional adoption. Modeled ETH liquid staking products and co-developed secure key derivation and wallet decommissioning tools. Delivered employee experience surveys with statistical analysis and contributed to regulatory audits and internal Web3 courses.
Business Intelligence Intern — Growth & Ads at Bitstamp — Slovenia
December 31, 2022 - July 29, 2025
Developed Python model blending social media sentiment and price signals to optimize Google Ads, resulting in a 30% improvement in ROAS; delivered data visualizations via Tableau dashboards.
Student HCI Researcher at University of Ljubljana — Centre for Social Informatics
December 31, 2022 - July 29, 2025
Assisted in web survey software research with senior UX researchers, contributing to published study on comparative online/email survey software market.
HCI & Engineering Student Researcher at University of Fribourg — Human IST Institute x Quantifly (start-up)
December 31, 2022 - July 29, 2025
Completed MSc and PhD courses relevant to fuzzy systems and user-centered design, mentoring from professor on ML methods. Led a team of 4 to improve organizational pattern recognition by 70%, presenting findings to Oracle, Tel Aviv Start-up Hub, and successful Slovenian companies, attracting C2M investments.
HCI & UX Internship at Episcenter — Slovenia
December 31, 2021 - July 29, 2025
Conducted mixed-methods research and user experience testing on loyalty programs, blockchain, and smart city projects. Designed and analyzed focus groups and large-scale surveys (n=50,000), led A/B tests reducing churn by 12%, and co-developed data pipelines powering UX dashboards, enabling real-time behavioral analytics. Collaborated with C-level stakeholders to shape product strategy.

Education

B.Sc. at University of Ljubljana
October 1, 2019 - May 31, 2021
Exchange Program at Swiss Federal Institute of Technology Lausanne, EPFL / University of Fribourg
September 1, 2021 - May 31, 2022
High School Diploma at Shanghai University of International Business and Economics
July 1, 2017 - May 31, 2018

Qualifications

Summer Economic Institute (U.S. Embassy+AmCham SI)
January 1, 0000 - December 31, 0000

Industry Experience

Software & Internet, Financial Services, Education, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more