Available to hire
Hi, I’m Moises Encalada, a confident and creative graphic designer with over 4 years of experience in design and marketing. I’m highly skilled in Adobe Creative Suite, UX/UI design, branding, and crafting compelling visuals for both web and print. I enjoy developing e-commerce solutions that drive sales and improve efficiency.
I have strong expertise in digital and email marketing, SEO, and analytics, using data-driven insights to enhance campaigns and boost user engagement. I am passionate about delivering high-quality designs even in fast-paced environments and love bringing creative ideas to life that resonate with target audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Advanced
English
Advanced
Work Experience
Freelance Graphic Designer & Digital Marketer at Self-employed
January 1, 2020 - PresentSpecialized in SEO, SEM, social media, email marketing, and content marketing using data-driven strategies to optimize online visibility and customer engagement. Managed customer interactions through CRM software, segmented audiences, and personalized marketing campaigns for higher conversion rates. Analyzed website traffic, user behavior, and campaign performance with Google Analytics to generate reports and guide strategy. Designed creative print and digital assets aligned with brand identity. Enhanced graphics and developed social media visuals to raise brand awareness. Managed multiple projects simultaneously with high-quality standards and on-time delivery. Created custom logos, illustrations, and branding elements.
Graphic & Creative Designer Associate at Atlas Tools & Machinery
December 31, 2025 - July 29, 2025Developed innovative weekly newsletters to strengthen corporate branding and email marketing presence. Mentored designers to ensure timely, high-quality delivery of projects. Designed product packaging, signage, and promotional visuals reinforcing brand identity and creative marketing strategies. Created print media, digital ads, flyers, and website assets with Adobe Creative Suite for campaigns and events. Managed multiple projects efficiently, meeting deadlines through strong organizational skills. Collaborated with merchandising, purchasing, and sales teams to optimize e-commerce marketing strategies and execution. Designed new logo and branding for a company café.
Seasonal Graphic Design Intern at TackFeler
December 31, 2021 - July 29, 2025Developed and managed visual content for social media campaigns ensuring brand consistency and engagement. Edited and refined the company’s brand logo and identity for improved visual appeal. Designed app prototype UX/UI with developers. Created marketing materials such as posters, digital invites, and brochures to promote events. Produced graphics for email marketing, paid social ads, and website content. Utilized Adobe Creative Suite to deliver high-quality digital and print assets.
Full-Time Retail Associate at PartyCity
December 31, 2022 - July 29, 2025Excelled in fast-paced retail work, combining teamwork with leadership. Contributed creative input for retail design projects and supervised task delegation. Managed shipping processes ensuring accurate and timely deliveries. Trained and onboarded new staff. Skilled in inventory control, cash handling, and providing excellent customer service with commercial awareness.
Education
Advanced Diploma at Humber North College
January 1, 0000 - December 31, 0000Qualifications
Digital Marketing & E-commerce Google Certificate
January 11, 2030 - July 29, 2025Think Outside the Inbox - Email Marketing Google Certificate
January 11, 2030 - July 29, 2025Attract & Engage Customers with Digital Marketing Google Certificate
January 11, 2030 - July 29, 2025Adobe Content Creator Adobe Certificate
January 11, 2030 - July 29, 2025Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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