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Hi, I'm Paola Paulino, a creative professional with over six years of experience in digital content and marketing. I specialize in developing audience-driven strategies to boost engagement and brand visibility while staying organized and motivated to deliver measurable results. I enjoy creating engaging content and managing social media profiles to tell compelling brand stories. With a background in graphic design and marketing, I love collaborating with teams to craft campaigns that resonate with audiences and create meaningful connections.…Hi, I'm Paola Paulino, a creative professional with over six years of experience in digital content and marketing. I specialize in developing audience-driven strategies to boost engagement and brand visibility while staying organized and motivated to deliver measurable results. I enjoy creating engaging content and managing social media profiles to tell compelling brand stories. With a background in graphic design and marketing, I love collaborating with teams to craft campaigns that resonate with audiences and create meaningful connections.

Paola Paulino

Social Media Manager, Graphic Designer, Community Manager, +1

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Hi, I'm Paola Paulino, a creative professional with over six years of experience in digital content and marketing. I specialize in developing audience-driven strategies to boost engagement and brand visibility while staying organized and motivated to deliver measurable results. I enjoy creating engaging content and managing social media profiles to tell compelling brand stories. With a background in graphic design and marketing, I love collaborating with teams to craft campaigns that resonate with audiences and create meaningful connections.…Hi, I'm Paola Paulino, a creative professional with over six years of experience in digital content and marketing. I specialize in developing audience-driven strategies to boost engagement and brand visibility while staying organized and motivated to deliver measurable results. I enjoy creating engaging content and managing social media profiles to tell compelling brand stories. With a background in graphic design and marketing, I love collaborating with teams to craft campaigns that resonate with audiences and create meaningful connections.

Available to hire

Hi, I’m Paola Paulino, a creative professional with over six years of experience in digital content and marketing. I specialize in developing audience-driven strategies to boost engagement and brand visibility while staying organized and motivated to deliver measurable results.

I enjoy creating engaging content and managing social media profiles to tell compelling brand stories. With a background in graphic design and marketing, I love collaborating with teams to craft campaigns that resonate with audiences and create meaningful connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Intermediate

Portuguese

Beginner

Work Experience

Social Media Manager at Warwick Street Kitchen

January 1, 2025 - Present

Created engaging content to promote new dishes and drive brand awareness. Managed the bakery’s Instagram and Facebook profiles, ensuring consistent and on-brand communication. Additionally handled community engagement and produced monthly performance reports to optimize strategy.

Marketing Specialist at Jostens

October 3, 2023 - October 16, 2024

Executed multi-channel marketing strategies to support business growth, product launches, and brand awareness. Led digital campaigns, created brand-aligned content, and collaborated with Merchandising/Product teams. Managed performance dashboards and analyzed KPIs using Salesforce Reports and Looker Studio. Spearheaded influencer marketing, including a paid campaign with Pressley for the launch of a new class ring, reaching over 2M users across Instagram, YouTube, and Meta Ads—driving strong engagement during peak season.

Graphic Designer/Community Manager at Sanoja Marketing Agency

August 10, 2020 - March 30, 2022

Managed content creation for five brands, delivering monthly engagement reports and daily email campaigns to connect with prospective clients. Maintained strong client relationships through regular performance reviews and strategic alignment. Contributed to a national campaign promoting Dominican chocolate by developing a digital portal showcasing local brands. The campaign reached over 1 million viewers across all channels, significantly boosting visibility and consumer interest.

Marketing Specialist /Customer Service at Transporte Blanco

June 11, 2018 - July 24, 2020

Led marketing efforts, creating visual content (stories, banners, posters) and managing social media engagement to grow brand presence. Oversaw post scheduling and audience interaction across platforms. Supported the Customer Care department by resolving client queries, managing calls, and maintaining high service standards, sharpening communication and problem-solving skills. Boosted new customer engagement by 65.7% and expanded reach by 75%, connecting with over 50,000 people nationwide through trend-driven, platform-native content.

Community Manager/Content Creator at Arte San Ramón

August 7, 2017 - May 30, 2018

Planned and executed monthly social media strategies, managing audience engagement through comment moderation, direct messaging, and scheduled posting across platforms. Created newsletters and blog content to enhance brand communication and expand digital outreach.