Available to hire
I’m Raphael Kingsley, a results-driven digital marketing specialist with a strong track record in paid media, SEO, content strategy, and analytics. Over 7+ years, I’ve driven brand visibility and business growth across B2B and B2C by designing data-backed multi-channel campaigns and managing end-to-end marketing projects from ideation to performance analysis.
I blend strategic thinking with hands-on execution, leading initiatives across social media, email automation, and paid channels to improve lead generation, conversion, and ROI. My approach emphasizes cohesive messaging, measurable KPIs, and continuous optimization to scale impact for diverse organizations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Intern at Virtual Starlight
May 1, 2025 - PresentAssisting in developing digital marketing strategies tailored for Toronto-based startups and nonprofits. Executing SEO optimization for websites and Google Business Profiles to improve local rankings. Supporting paid ad testing and audience segmentation through Facebook and Instagram Ads. Creating social media content calendars and lead generation funnels. Managing automated email sequences for client campaigns using Mailchimp.
Bookkeeping and Digital Marketing at Near North Labs Inc
April 30, 2025 - July 29, 2025Managing accounts receivables and payables to ensure accurate financial records. Conducted web and social media analytics to optimize Near North Labs' online course marketing campaigns. Personalized customer engagement through emails for problem-solving, using customer satisfaction and retention strategies.
Digital Marketer at JK Marketing
November 30, 2023 - July 29, 2025Planned and executed PPC campaigns on Meta platforms, achieving 5x ROAS. Increased qualified leads by 60% using inbound and email marketing strategies. Led cross-functional collaboration between content, sales, and product teams. Analyzed user engagement with Google Analytics to continuously improve campaign results.
Digital Marketing Strategist at The Lost Culture
December 31, 2019 - July 29, 2025Created and executed multi-channel marketing campaigns with a 30% rise in engagement. Directed SEO efforts and improved organic search performance for blog and site. Managed digital content production schedules and performance tracking.
Digital Marketing Intern at Virtual Starlight
May 1, 2025 - PresentPlanning and executing social media marketing campaigns for small businesses. Creating engaging visual and written content for Instagram, TikTok, and Facebook. Conducting SEO audits and implementing keyword strategies for local visibility. Supporting cold email campaigns, lead magnets, and micro-ad strategy. Analyzing engagement and reach performance reports to optimize content.
Bookkeeping & Digital Marketing at Near North Labs Inc
April 30, 2025 - July 29, 2025Managing accounts receivables and payables to ensure accurate financial records. Conducting web and social media analytics to optimize Near North Labs' online course marketing campaigns. Personalized customer engagement through emails for problem-solving, using customer satisfaction and retention strategies.
Digital Marketer at JK Marketing
November 30, 2023 - July 29, 2025Launched and optimized Facebook and Instagram ad campaigns with high ROI. Boosted lead generation by 60% through inbound marketing and email automation. Developed content for social media, blogs, and landing pages aligned with sales goals. Performed ongoing campaign analysis using Google Analytics and conversion data.
Digital Marketing Strategist at The Lost Culture
December 31, 2019 - July 29, 2025Led digital strategy development, increasing social media referrals and engagement. Ran integrated campaigns across Facebook, Twitter, and Instagram. Managed content creation and scheduling, resulting in a 30% increase in web traffic. Set and tracked campaign KPIs across organic and paid digital channels.
Digital Marketing Intern at Virtual Starlight
May 1, 2025 - PresentPlanning and executing social media marketing campaigns for small businesses. Creating engaging visual and written content for Instagram, TikTok, and Facebook. Conducting SEO audits and implementing keyword strategies for local visibility. Supporting cold email campaigns, lead magnets, and micro-ad strategy. Analyzing engagement and reach performance reports to optimize content.
Bookkeeping & Digital Marketing at Near North Labs Inc
April 30, 2025 - July 29, 2025Managing accounts receivables and payables to ensure accurate financial records. Conducting web and social media analytics to optimize Near North Labs' online course marketing campaigns. Personalized customer engagement through emails for problem-solving, using customer satisfaction and retention strategies.
Digital Marketer at JK Marketing
November 30, 2023 - July 29, 2025Launched and optimized Facebook and Instagram ad campaigns with high ROI. Boosted lead generation by 60% through inbound marketing and email automation. Developed content for social media, blogs, and landing pages aligned with sales goals. Performed ongoing campaign analysis using Google Analytics and conversion data.
Digital Marketing Strategist at The Lost Culture
December 31, 2019 - July 29, 2025Led digital strategy development, increasing social media referrals and engagement. Ran integrated campaigns across Facebook, Twitter, and Instagram. Managed content creation and scheduling, resulting in a 30% increase in web traffic. Set and tracked campaign KPIs across organic and paid digital channels.
Digital Marketing & Strategist at The Lost Culture
December 1, 2025 - PresentLeading a complete digital overhaul, including brand repositioning and online presence optimization for the SME. Built a Shopify website using SEO-driven keywords informed by competitor and industry analysis. Designed multiple website iterations to improve user experience and conversion. Developing a fully integrated digital marketing plan across social media, email, and paid channels to ensure cohesive campaigns and KPI alignment. Preparing metrics and financial tracking frameworks to optimize future sales performance, cost efficiency, and ROI.
Bookkeeping at Near North Labs Inc
March 1, 2024 - April 1, 2025Managed accounts receivables and payables to ensure accurate financial records. Reviewed website and social media analytics from a prior online course campaign to assess performance and customer behavior. Handled customer email communication focused on issue resolution, satisfaction, and retention.
Digital Marketer at JK Marketing
January 1, 2019 - November 1, 2023Planned and executed PPC campaigns on Meta platforms, achieving 5x ROAS. Increased qualified leads by 60% using inbound and email marketing strategies. Led cross-functional collaboration between content, sales, and product teams. Analyzed user engagement with Google Analytics to continuously improve campaign results.
Digital Marketing Strategist at The Lost Culture
January 1, 2017 - December 1, 2019Created and executed multi-channel marketing campaigns with a 30% rise in engagement. Directed SEO efforts and improved organic search performance for blog and site. Managed digital content production schedules and performance tracking.
Education
Bachelor of Science at Obafemi Awolowo University
January 1, 2013 - December 31, 2017BSc at Obafemi Awolowo University
January 1, 2013 - December 31, 2017BSc at Obafemi Awolowo University
January 1, 2013 - December 31, 2017Post-Baccalaureate Diploma, International Business at Nipissing University
January 11, 2030 - April 1, 2026Digital Marketing Strategy Certificate at Harvard Business School Online
January 11, 2030 - July 1, 2024Bachelor of Science in Microbiology at Obafemi Awolowo University
January 11, 2030 - January 1, 2017Qualifications
Digital Marketing Strategy
July 1, 2024 - July 31, 2024Digital Marketing Strategy
July 1, 2024 - July 31, 2024Digital Marketing Strategy — Harvard Business School Online
July 1, 2024 - July 31, 2024Digital Marketing Strategy Certificate
January 11, 2030 - July 1, 2024Industry Experience
Professional Services, Non-Profit Organization, Media & Entertainment, Education, Consumer Goods, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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