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I am a data-driven social strategist with a creative spin on community building and storytelling. With over 5 years of experience, I have managed content calendars, copy, and campaigns that lead to social success. I utilize data and KPIs to build strategies that prioritize growth, community, and brand awareness, while also emphasizing creativity to build true connections with audiences and create virality. I specialize in community building, social strategy, audience identification, and project management. I love crafting engaging content and managing social media campaigns that help brands increase awareness, nurture clients, and boost engagement across platforms like Facebook, Instagram, and TikTok.…I am a data-driven social strategist with a creative spin on community building and storytelling. With over 5 years of experience, I have managed content calendars, copy, and campaigns that lead to social success. I utilize data and KPIs to build strategies that prioritize growth, community, and brand awareness, while also emphasizing creativity to build true connections with audiences and create virality. I specialize in community building, social strategy, audience identification, and project management. I love crafting engaging content and managing social media campaigns that help brands increase awareness, nurture clients, and boost engagement across platforms like Facebook, Instagram, and TikTok.

Arianna Taylor

Social Media Manager, Marketing Strategist, Community Manager, +2

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I am a data-driven social strategist with a creative spin on community building and storytelling. With over 5 years of experience, I have managed content calendars, copy, and campaigns that lead to social success. I utilize data and KPIs to build strategies that prioritize growth, community, and brand awareness, while also emphasizing creativity to build true connections with audiences and create virality. I specialize in community building, social strategy, audience identification, and project management. I love crafting engaging content and managing social media campaigns that help brands increase awareness, nurture clients, and boost engagement across platforms like Facebook, Instagram, and TikTok.…I am a data-driven social strategist with a creative spin on community building and storytelling. With over 5 years of experience, I have managed content calendars, copy, and campaigns that lead to social success. I utilize data and KPIs to build strategies that prioritize growth, community, and brand awareness, while also emphasizing creativity to build true connections with audiences and create virality. I specialize in community building, social strategy, audience identification, and project management. I love crafting engaging content and managing social media campaigns that help brands increase awareness, nurture clients, and boost engagement across platforms like Facebook, Instagram, and TikTok.

Available to hire

I am a data-driven social strategist with a creative spin on community building and storytelling. With over 5 years of experience, I have managed content calendars, copy, and campaigns that lead to social success. I utilize data and KPIs to build strategies that prioritize growth, community, and brand awareness, while also emphasizing creativity to build true connections with audiences and create virality.

I specialize in community building, social strategy, audience identification, and project management. I love crafting engaging content and managing social media campaigns that help brands increase awareness, nurture clients, and boost engagement across platforms like Facebook, Instagram, and TikTok.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Social Media Strategist at American Psychological Association

November 1, 2021 - Present

Oversee social media strategy for a leading education association by managing B2C and D2S strategies for organic, paid, and content campaigns. Manage a third-party social media vendor handling lead generation and execution, marketing multiple educational product lines across Facebook, Instagram, and TikTok. Optimize social campaigns based on KPIs and collaborate with creative teams on content, copywriting, analytics, and reporting.

Social Media and Content Strategist at Arianna Creative Agency

March 1, 2020 - Present

Manage creation and publishing of engaging, high-quality content for clients' social networks including Facebook, TikTok, and Instagram. Build and maintain social media communities and play a pivotal role in brand storytelling and creative vision through social copy. Focus on customer acquisition, lead generation, and client nurturing by targeting KPIs, while developing social strategies to increase awareness and engagement.

Social Media Manager at Allparts Music Corporation

June 30, 2021 - July 29, 2025

Utilized user-generated content, product photos, graphics, and video content to expand reach, engagement, and KPIs on the home website. Employed hashtags as the top organic growth tool, increasing Facebook following by 22%, Instagram following by 638%, and Facebook reach by over 259%. Implemented strategies and campaigns to achieve significant social media growth.

Social Media Manager at Soul Goode Street Eatz

April 30, 2020 - July 29, 2025

Marketing And Public Relations Consultant at Valenti Integrated- First Student Run PR Agency in Texas

May 31, 2018 - July 29, 2025

Public Relations Intern at CLASS Ambassadors

March 31, 2018 - July 29, 2025

Scheduled social media content via Hootsuite, measured impact, and reported results through social analytics. Designed graphics and created content that increased audience engagement by 1900%. Created content for Snapchat, Facebook, Twitter, and Instagram. Organized event content on social media to boost exposure and increase participation. Implemented social media calendars.

Marketing And Public Relations Consultant at Wolff Center for Entrepreneurship (WCE)

June 30, 2017 - July 29, 2025

Provided public relations planning and social media strategies for students at C.T. Bauer College of Business. Submitted press releases formatted per AP Style to blogs, magazines, and newspapers to increase exposure. Conducted market research and data analysis for target markets. Assisted with website updates and created social media content and strategy using Hootsuite to develop the brand.