Hi, I'm Pallavi Singh, a versatile and user-focused Product & UI/UX Designer with over 9 years of experience creating intuitive, inclusive, and impactful digital experiences. I have a strong foundation in product strategy, UI design, and cross-functional collaboration, and I’m passionate about human-centered design. I specialize in driving end-to-end design processes from ideation to launch across web, mobile, and print platforms. Throughout my career, I've worked across diverse sectors including healthcare, HR tech, e-commerce, and fintech. I enjoy contributing to branding and marketing initiatives, optimizing user experiences, and mentoring design teams to foster growth. I love creating meaningful designs that resonate with users and deliver measurable results.…

Pallavi Singh

Hi, I'm Pallavi Singh, a versatile and user-focused Product & UI/UX Designer with over 9 years of experience creating intuitive, inclusive, and impactful digital experiences. I have a strong foundation in product strategy, UI design, and cross-functional collaboration, and I’m passionate about human-centered design. I specialize in driving end-to-end design processes from ideation to launch across web, mobile, and print platforms. Throughout my career, I've worked across diverse sectors including healthcare, HR tech, e-commerce, and fintech. I enjoy contributing to branding and marketing initiatives, optimizing user experiences, and mentoring design teams to foster growth. I love creating meaningful designs that resonate with users and deliver measurable results.…

Available to hire

Hi, I’m Pallavi Singh, a versatile and user-focused Product & UI/UX Designer with over 9 years of experience creating intuitive, inclusive, and impactful digital experiences. I have a strong foundation in product strategy, UI design, and cross-functional collaboration, and I’m passionate about human-centered design. I specialize in driving end-to-end design processes from ideation to launch across web, mobile, and print platforms.

Throughout my career, I’ve worked across diverse sectors including healthcare, HR tech, e-commerce, and fintech. I enjoy contributing to branding and marketing initiatives, optimizing user experiences, and mentoring design teams to foster growth. I love creating meaningful designs that resonate with users and deliver measurable results.

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Skills

Experience Level

Work Experience

Digital Marketing Specialist at SciCan
May 1, 2023 - Present
Directed comprehensive product and marketing design for international markets covering web, mobile, and print. Optimized product pages with A/B testing and heatmaps, collaborating with developers to boost user experience and conversions. Grew LinkedIn followers by 25% in one year, enhancing brand presence significantly. Managed end-to-end digital campaigns creating diverse assets like landing pages, brochures, emails, and social media posts while tracking performance via Google Analytics. Developed UI screens and component libraries improving user flows and modernizing interfaces. Executed and optimized paid ad campaigns on Google Ads, Facebook, and LinkedIn with continuous analysis. Produced impactful marketing collateral and graphics ensuring brand consistency across all channels.
Digital Marketing Specialist at SciCan
May 1, 2023 - Present
Directed product and marketing design for international markets (Canada, US, EU) across web, mobile, and print. Optimized product pages with A/B testing and heatmaps, collaborating with developers to enhance user experience and boost conversions. Grew LinkedIn followers by 25% in a year, managed end-to-end digital campaigns with assets like landing pages, brochures, emails, and social media. Developed UI screens and component libraries for company products, improved user flows and modernized interfaces. Executed and optimized paid ad campaigns on Google Ads, Facebook, and LinkedIn. Produced marketing collateral and digital graphics, ensuring brand consistency across all channels.
Manager Of Creative Design at Betterplace Safety Solutions (Formerly OLX People)
August 31, 2022 - July 29, 2025
Led a 5-member design team and built a Figma design system that boosted efficiency by 30%. Championed rebranding for four sub-brands ensuring cohesive brand identity. Reduced client design costs by 15% through optimized workflows. Collaborated with UX designers to design user-friendly websites and apps increasing visits by 20%. Directed end-to-end design for diverse marketing materials such as landing pages, ads, and videos. Managed social media content significantly increasing Twitter/X engagement. Received two promotions for management and leadership qualities. Mentored designers fostering skill development and team growth.
Manager Of Creative Design at Betterplace Safety Solutions (Formerly OLX People)
August 31, 2022 - July 29, 2025
Led a 5-member design team and built a Figma design system that improved efficiency by 30%. Led rebranding efforts for 4 sub-brands to ensure cohesive brand identity. Reduced client design costs by 15% through optimized workflows. Collaborated with UX designers to design user-friendly websites and apps, increasing visits by 20%. Directed end-to-end design for diverse marketing materials including landing pages, ads, and videos. Managed social media content with significant increases in Twitter/X engagement. Mentored designers, fostering skill development and team growth.
Lead Creative Designer at Betterplace Safety Solutions (Formerly OLX People)
March 31, 2022 - July 29, 2025
Led creative design initiatives including building Figma design systems and driving branding efforts. Collaborated closely with UX designers to enhance user experience across digital platforms. Played a key role in client cost reduction and efficiency improvements.
Lead Creative Designer at Betterplace Safety Solutions (Formerly OLX People)
March 31, 2022 - July 29, 2025
Built Figma design system improving efficiency by 30%. Contributed to rebranding, client cost reduction, and collaboration on user-friendly designs to increase engagement and visits.
Senior Graphic Designer at Meesho
April 30, 2020 - July 29, 2025
Designed over 500 online advertisements, increasing brand awareness and user acquisition. Created YouTube thumbnails, videos, badges, banners, and social creatives. Contributed to user research for user-focused creatives in the Mission Rise event.
Senior Graphic Designer at Meesho (B2B, B2C, E-Com)
April 30, 2020 - July 29, 2025
Designed over 500 online advertisements to increase brand awareness and user acquisition. Created YouTube thumbnails, videos, badges, banners, and social creatives. Supported events with user research contributing to user-focused creative output.
Senior Graphic Designer at Rentomojo
August 31, 2019 - July 29, 2025
Oversaw design projects with budgets ranging from $2K-$25K, ensuring high-quality and timely delivery. Conceptualized and designed over 30 campaigns with 40+ adaptations. Managed in-house photography for print and digital creatives. Designed over 10 animated videos in 8 languages enhancing engagement.
Senior Graphic Designer at Rentomojo (Fintech)
August 31, 2019 - July 29, 2025
Managed design projects with budgets ranging from $2K to $25K ensuring quality and timely delivery. Conceptualized and designed multiple campaigns and adaptations, managed in-house photography. Created animated videos in multiple languages to enhance engagement.
Graphic Designer Level III & Photographer at Times Internet Limited - Dineout
July 31, 2018 - July 29, 2025
Developed 20+ promotional campaigns for food sales and festivals. Collaborated as a food photographer for the Dineout blog, saving project costs by 12%. Coordinated design projects across 7 cities ensuring brand consistency. Generated diverse engaging material including emails, wireframes, social posts, print ads, videos, and animations.
Graphic Designer Level III & Photographer at Times Internet Limited - Dineout (Food & Beverages)
July 31, 2018 - July 29, 2025
Developed promotional campaigns, worked as food photographer saving costs. Coordinated design projects across 7 cities to ensure brand consistency and produced diverse marketing materials including digital and print.
Associate Graphic Designer at Paytm
January 31, 2017 - July 29, 2025
Designed 50+ e-commerce emailers across various product categories. Created icons, illustrations, social media, and print creatives. Developed strong foundational skills in typography, web, and UI design.
Associate Graphic Designer at Paytm (Ecommerce)
January 31, 2017 - July 29, 2025
Designed e-commerce emailers across multiple product categories. Created icons, illustrations, social media, and print creatives developing strong foundational skills in typography, web, and UI design.
Graphic Designer at Freecultr
December 31, 2015 - July 29, 2025
Designed web banners for mobile and desktop. Conducted photo shoots and styled men's clothing. Created T-shirt designs and enhanced typography.
Graphic Designer at Freecultr (Fashion)
December 31, 2015 - July 29, 2025
Designed web banners for mobile and desktop. Conducted photo shoots and styled men's clothing. Created T-shirt designs and enhanced typography.

Education

Bachelor of Design at National Institute of Fashion Technology
January 1, 2010 - December 31, 2014
Bachelor of Design at National Institute of Fashion Technology
January 1, 2010 - December 31, 2014

Qualifications

UX Design (YORK University Continuing Education)
January 1, 2025 - December 31, 2025
Figma UI UX Design Essentials (Udemy)
January 11, 2030 - July 29, 2025
Foundation Of User Experience (UX) Design (Google)
January 11, 2030 - July 29, 2025
Drawing and Painting on the iPad with Procreate (Udemy)
January 11, 2030 - July 29, 2025
UX Design (YORK University Continuing Education)
January 1, 2025 - December 31, 2025
Figma UI UX Design Essentials (Udemy)
January 11, 2030 - July 29, 2025
Foundation Of User Experience (UX) Design (Google)
January 11, 2030 - July 29, 2025
Drawing and Painting on the iPad with Procreate (Udemy)
January 11, 2030 - July 29, 2025

Industry Experience

Healthcare, Financial Services, Retail, Software & Internet, Consumer Goods

Skills

Experience Level

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