Hi, I’m Lucrezia Obino, a passionate marketing, communication, and branding enthusiast with a strong focus on environmental and social sustainability. Throughout my academic journey in Food Marketing and Economics, I have actively contributed to business games with major FMCG companies and engaged in marketing projects where I developed brand-focused initiatives. I also co-founded two content creation projects specializing in sustainability and visual storytelling, where I managed photography, drone video production, reels, and digital brand identity for local businesses and organizations. I recently completed an internship at Danone as a Sales Assistant supporting key account activities in the pharmaceutical and specialized stores sector. My background as a competitive rower for over ten years has instilled discipline, perseverance, and excellent multitasking skills, which I bring to all my professional and creative projects. Alongside my studies, I am dedicated to continuous learning and contributing to social and environmental causes through practical marketing and educational initiatives.

Lucrezia Obino

Hi, I’m Lucrezia Obino, a passionate marketing, communication, and branding enthusiast with a strong focus on environmental and social sustainability. Throughout my academic journey in Food Marketing and Economics, I have actively contributed to business games with major FMCG companies and engaged in marketing projects where I developed brand-focused initiatives. I also co-founded two content creation projects specializing in sustainability and visual storytelling, where I managed photography, drone video production, reels, and digital brand identity for local businesses and organizations. I recently completed an internship at Danone as a Sales Assistant supporting key account activities in the pharmaceutical and specialized stores sector. My background as a competitive rower for over ten years has instilled discipline, perseverance, and excellent multitasking skills, which I bring to all my professional and creative projects. Alongside my studies, I am dedicated to continuous learning and contributing to social and environmental causes through practical marketing and educational initiatives.

Available to hire

Hi, I’m Lucrezia Obino, a passionate marketing, communication, and branding enthusiast with a strong focus on environmental and social sustainability. Throughout my academic journey in Food Marketing and Economics, I have actively contributed to business games with major FMCG companies and engaged in marketing projects where I developed brand-focused initiatives. I also co-founded two content creation projects specializing in sustainability and visual storytelling, where I managed photography, drone video production, reels, and digital brand identity for local businesses and organizations.

I recently completed an internship at Danone as a Sales Assistant supporting key account activities in the pharmaceutical and specialized stores sector. My background as a competitive rower for over ten years has instilled discipline, perseverance, and excellent multitasking skills, which I bring to all my professional and creative projects. Alongside my studies, I am dedicated to continuous learning and contributing to social and environmental causes through practical marketing and educational initiatives.

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Language

Italian
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Beginner

Work Experience

Sales Assistant – Pharma & Specialized Stores at Danone
June 30, 2025 - September 4, 2025
Supported two National Account Managers in managing key pharmaceutical and specialized store clients. Assisted in planning and executing promotional strategies, coordinated sales agents and incentive programs, and analyzed category performance and assortment. Monitored customer trade spending and collaborated with the Trade Marketing team on sell-out activities. Actively participated in the development and implementation of tailored channel and customer plans, ensuring effective follow-up of in-store category initiatives.
Group Leader at Accademia Britannica (Barcelona and Madrid)
July 31, 2024 - September 4, 2025
Accompanied youth groups during study holidays or cultural exchanges, managed all phases of trips, coordinated with Italian and foreign staff, led excursions and activities, and organized evening recreational events.
Group Leader at Accademia Britannica (Barcelona and Madrid)
July 31, 2025 - September 4, 2025
Accompanied youth groups during study holidays or cultural exchanges, managed all phases of trips, coordinated with Italian and foreign staff, led excursions and activities, and organized evening recreational events.
Researcher Internship at Legambiente Pavia
December 31, 2022 - September 4, 2025
Supported members of the organization and independently developed an educational project for secondary school students on natural resources and renewable and non-renewable energy sources. Collected and analyzed materials to highlight the strengths and weaknesses of various natural resources.
Linguistic-academic Internship Assistant at St. John's Co-Cathedral, Valletta, Malta
December 31, 2017 - September 4, 2025
Distributed, collected, and maintained audioguides, assisted visitors, conducted inventory control, and reported technical issues.

Education

Master’s Degree in Food Marketing and Commercial Strategies at Università Cattolica del Sacro Cuore
January 1, 2022 - December 31, 2024
Bachelor’s Degree in Economics (L-33) at Università di Pavia
January 1, 2019 - December 31, 2022
Classical High School Diploma at Istituto A. Segni
January 1, 2014 - December 31, 2019

Qualifications

IELTS Certification Course (C1 Level)
January 1, 2023 - September 4, 2025
B2 FCE Certification, Cambridge Assessment English
January 1, 2019 - September 4, 2025
French Certification at Fleura Centre
January 11, 2030 - September 4, 2025

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Retail