Hi, I’m Raiza Farzana, an experienced Digital Marketing Specialist with a passion for creating effective digital strategies that enhance brand visibility and drive business growth. I’m proficient in SEO, SEM, PPC, social media management, email marketing, and content creation. I enjoy leveraging data analytics to optimize campaigns and improve ROI, helping businesses reach their online goals efficiently. I thrive on managing cross-platform digital marketing campaigns and improving lead generation. With a background in full stack development, I combine technical skills with marketing knowledge to deliver measurable results. I’m always eager to stay updated with the latest digital marketing tools and trends to ensure my campaigns stay ahead of the curve.

Raiza Farzana

Hi, I’m Raiza Farzana, an experienced Digital Marketing Specialist with a passion for creating effective digital strategies that enhance brand visibility and drive business growth. I’m proficient in SEO, SEM, PPC, social media management, email marketing, and content creation. I enjoy leveraging data analytics to optimize campaigns and improve ROI, helping businesses reach their online goals efficiently. I thrive on managing cross-platform digital marketing campaigns and improving lead generation. With a background in full stack development, I combine technical skills with marketing knowledge to deliver measurable results. I’m always eager to stay updated with the latest digital marketing tools and trends to ensure my campaigns stay ahead of the curve.

Available to hire

Hi, I’m Raiza Farzana, an experienced Digital Marketing Specialist with a passion for creating effective digital strategies that enhance brand visibility and drive business growth. I’m proficient in SEO, SEM, PPC, social media management, email marketing, and content creation. I enjoy leveraging data analytics to optimize campaigns and improve ROI, helping businesses reach their online goals efficiently.

I thrive on managing cross-platform digital marketing campaigns and improving lead generation. With a background in full stack development, I combine technical skills with marketing knowledge to deliver measurable results. I’m always eager to stay updated with the latest digital marketing tools and trends to ensure my campaigns stay ahead of the curve.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Malayalam
Fluent
Tamil
Beginner

Work Experience

Depoter at the Warehouse
December 31, 2024 - July 29, 2025
Led the implementation and management of the Warehouse Management System. Optimized warehouse layout and storage strategies. Monitored and analyzed WMS data. Developed custom WMS reports and dashboards. Integrated WMS with other systems.
Digital Marketing Specialist at VOKOB GENERAL TRADING LLC DUBAI
December 31, 2022 - July 29, 2025
Developed and executed multi-channel digital marketing campaigns to drive traffic and increase conversions across the company’s eCommerce platform. Managed and optimized Google Ads and Facebook Ads campaigns. Led SEO efforts, including on-page optimization, link building, and keyword research. Implemented email marketing strategies using platforms like Mailchimp to drive customer engagement and retention. Created and managed content marketing initiatives such as blog posts, product descriptions, and social media content to improve brand visibility. Conducted conversion rate optimization (CRO) tests. Utilized CRM tools (e.g., HubSpot, Salesforce) to segment customer data and implement targeted marketing campaigns.

Education

Bachelor of Commerce (B.COM) at Unknown
January 1, 2016 - December 31, 2019
Digital Marketing at IIDM
January 1, 2019 - December 31, 2020

Qualifications

Python Full Stack Developer
January 1, 2023 - December 31, 2024

Industry Experience

Wholesale & Distribution, Retail, Software & Internet, Professional Services