I am an experienced Graphic Producer and Designer based in Los Angeles, soon relocating to Sydney, Australia. With a strong background in creative direction and design execution, I specialize in cross-functional collaboration, brand and visual storytelling, project and time management, data visualization, social media marketing, motion graphics, and client-centered design thinking. My expertise spans pitch deck and presentation design, brand identity development, and proficiency with Adobe Creative Suite and Canva. I have a proven track record in designing for large-scale digital engagement, collaborating with executive leadership, and driving successful marketing campaigns across multiple verticals.

Whitney Peterson

I am an experienced Graphic Producer and Designer based in Los Angeles, soon relocating to Sydney, Australia. With a strong background in creative direction and design execution, I specialize in cross-functional collaboration, brand and visual storytelling, project and time management, data visualization, social media marketing, motion graphics, and client-centered design thinking. My expertise spans pitch deck and presentation design, brand identity development, and proficiency with Adobe Creative Suite and Canva. I have a proven track record in designing for large-scale digital engagement, collaborating with executive leadership, and driving successful marketing campaigns across multiple verticals.

Available to hire

I am an experienced Graphic Producer and Designer based in Los Angeles, soon relocating to Sydney, Australia. With a strong background in creative direction and design execution, I specialize in cross-functional collaboration, brand and visual storytelling, project and time management, data visualization, social media marketing, motion graphics, and client-centered design thinking.

My expertise spans pitch deck and presentation design, brand identity development, and proficiency with Adobe Creative Suite and Canva. I have a proven track record in designing for large-scale digital engagement, collaborating with executive leadership, and driving successful marketing campaigns across multiple verticals.

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Work Experience

Senior Producer | Visual Design at Almost Friday Media
January 1, 2025 - Present
Designs custom creative for AFM’s network of 30+ accounts with a combined 30M+ followers and 3.5B+ quarterly impressions, driving large-scale digital engagement. Collaborated with executive leadership to design 200+ pitch decks, driving 100+ campaign deals across sports, film, merchandise, marketing, and more—contributing to $20M+ in revenue since 2021 as the sole designer. Led design of investor pitch materials that secured $6M+ in funding and gained national media coverage in Business Insider. Developed and executed tailored design strategies resulting in 600+ static and video assets, 50+ animations, and 20+ brand logos across multiple verticals. Oversees 15–20 high-impact deliverables weekly—including social content, pitch decks, brand assets, data visualizations, and marketing collateral—while maintaining exceptional quality and turnaround.
Junior Graphics Producer at Almost Friday Media
December 31, 2024 - July 29, 2025
Designed custom creative and content for AFM’s 30+ accounts, contributing to platform growth and digital engagement through design execution and campaign support.
Social Media, Digital Marketing & Events Intern at The Upper Deck Company
December 31, 2020 - July 29, 2025
Collaborated with the Director of Events and Lead Designer to develop marketing assets, on-site signage, and outreach strategies for major events including the NHL Draft, Comic-Con, Rookie Draft, and Gen Con—collectively reaching 300K+ attendees. Conceptualized and presented booth experiences for Comic-Con San Diego, enhancing brand presence and engagement at an event with 150K+ attendees. Created storyboards and campaign concepts for TV commercials in partnership with the NHL, spotlighting the #1 draft picks and aligning with league branding.
Senior Producer | Visual Design at Almost Friday Media / The Upper Deck Company
January 1, 2021 - Present
Designed custom creative content for AFM’s network of 30+ accounts with a combined 30M+ followers and 3.5B+ quarterly impressions, driving large-scale digital engagement. Collaborated with executive leadership to design 200+ pitch decks, driving 100+ campaign deals across sports, film, merchandise, marketing, and more—contributing to $20M+ in revenues since 2021 as the sole designer. Led design of investor pitch materials that secured $6M+ in funding and gained national media coverage in Business Insider. Developed and executed tailored design strategies resulting in over 600 static and video assets, 50+ animations, and 20+ brand logos across multiple verticals. Oversaw 15-20 high-impact deliverables weekly including social content, pitch decks, brand assets, data visualizations, and marketing collateral, maintaining exceptional quality and turnaround. Recognized for consistent excellence and professionalism by internal teams and external partners; proactively incorporates feedback
Social Media, Digital Marketing & Events Intern at Almost Friday Media / The Upper Deck Company
December 31, 2020 - September 3, 2025
Collaborated with Director of Events and Lead Designer to develop marketing assets, on-site signage, and outreach strategies for major events including NHL Draft, Comic-Con, Rookie Draft, and Gen Con, collectively reaching 300K+ attendees. Conceptualized and presented booth experiences for Comic-Con San Diego, enhancing brand presence and engagement at an event with over 150K attendees. Created storyboards and campaign concepts for TV commercials in partnership with the NHL, spotlighting #1 draft picks and aligning with league branding.
Freelance Designer at Whituals
January 1, 2017 - Present
Completed 25+ freelance design projects under personal brand “Whituals,” leveraging 100+ hours of Adobe Creative Suite expertise. Designed live event visuals for Kaskade’s opener at Indiana University’s annual Welcome Week Block Party, enhancing audience experience and stage presence. Developed a custom interdisciplinary major, Visual Animation for Musical Performance, through Indiana University’s Individualized Major Program to merge design, animation, and music.

Education

BA at Indiana University
January 1, 2016 - December 31, 2020
BA Arts & Sciences at Indiana University
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services