With over 10 years of video editing experience and content creation expertise, I have a passion for bringing stories to life through compelling visual media. I specialize in Adobe Creative Suite and have substantial experience in digital content distribution. One of my biggest career triumphs was significantly elevating client satisfaction through innovative storytelling techniques. Throughout my career, I have led and delivered numerous successful video campaigns for high-profile clients, overseeing full production cycles and expanding content visibility. I enjoy collaborating with teams and continually learning to enhance my craft and create engaging video content that resonates with audiences.

Hector Cruz

With over 10 years of video editing experience and content creation expertise, I have a passion for bringing stories to life through compelling visual media. I specialize in Adobe Creative Suite and have substantial experience in digital content distribution. One of my biggest career triumphs was significantly elevating client satisfaction through innovative storytelling techniques. Throughout my career, I have led and delivered numerous successful video campaigns for high-profile clients, overseeing full production cycles and expanding content visibility. I enjoy collaborating with teams and continually learning to enhance my craft and create engaging video content that resonates with audiences.

Available to hire

With over 10 years of video editing experience and content creation expertise, I have a passion for bringing stories to life through compelling visual media. I specialize in Adobe Creative Suite and have substantial experience in digital content distribution. One of my biggest career triumphs was significantly elevating client satisfaction through innovative storytelling techniques.

Throughout my career, I have led and delivered numerous successful video campaigns for high-profile clients, overseeing full production cycles and expanding content visibility. I enjoy collaborating with teams and continually learning to enhance my craft and create engaging video content that resonates with audiences.

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Work Experience

Motion Graphic Designer at Microsoft (via Strategic Business Decisions Consulting)
June 12, 2017 - August 19, 2019
Developed and delivered over 100 videos including explainer videos, PowerPoint slides, and graphic design assets using Adobe Premiere, After Effects, Photoshop, Illustrator, and Audition. Implemented a quarterly how-to video series that increased employee training retention by up to 25%. Designed event graphics, infographics, and presentation decks for marketing and enterprise strategy teams. Delivered recurring content packages aligned with Microsoft’s evolving business priorities and global voice.
Lead Video Editor at Ansira
July 1, 2025 - September 2, 2025
Oversaw a Serta Simmons holiday campaign as creative director and editor with a team in Pune, India. Maintained and improved video templates for educational and marketing content, resolving format issues for various platforms including OTT/OLV TV and conventions. Directed full-scale video campaigns across social, email, OTT, and convention channels contributing to a 20% increase in client retention. Created over 60 videos for high-profile brands such as Coca-Cola, INFINITI, ECHO, and Sherwin-Williams. Delivered national holiday campaigns for Serta with tools like Adobe Audition, After Effects, Premiere Pro, and Illustrator, resulting in 18% year-over-year engagement growth.
Video Editor at CDK Global
May 30, 2020 - August 31, 2025
Redesigned how-to and product overview content, increasing retention by 20%, and launched promo videos for the learning center which expanded content visibility by 30%. Streamlined video editing processes by implementing templates for tutorial and marketing videos. Produced product explainer and internal training videos, reducing new marketing staff onboarding time by 30%. Supported a brand transition by updating visual templates and motion assets in line with new standards and collaborated with cross-functional teams to enhance asset consistency and reduce revision cycles.

Education

Bachelor of Arts at International Academy of Design and Technology
January 1, 2005 - December 31, 2008

Qualifications

Completed intensive 4-week After Effects course
November 1, 2014 - November 30, 2014

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Gaming, Software & Internet, Retail