Available to hire
I’m a Product Designer with a broad range of experience across fintech, e-commerce, aviation, SaaS, and luxury retail industries. I take pride in managing the entire design process, from research and wireframes to creating high fidelity designs that are mobile-first and user-friendly. I’ve had the privilege to work with prominent clients such as Emirates, ADAC, Motilal Oswal, and luxury brands like Dior and Chanel. My work has been recognized with a Red Dot Award in 2023 for enhancing user engagement and business outcomes.
I enjoy collaborating closely with stakeholders and cross-functional teams to ensure that design solutions not only meet user needs but also align with business goals. Beyond design, I also mentor students and professionals through workshops and lectures, sharing insights to help others grow in their design careers.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
UX Consultant at Rebus
April 1, 2025 - PresentDesigned a scalable SaaS construction management portal for Abu Dhabi Airports Company (ADAC), streamlining complex workflows and improving user efficiency. Led end-to-end UX design including stakeholder interviews, UX audits, user flows, wireframes, and high fidelity prototypes. Delivered clear design specifications and supported development to ensure design quality. Collaborated with cross-functional teams to align user needs with business goals and enhance product usability and performance.
UX Consultant at Rebus
April 1, 2025 - PresentDesigning a scalable SaaS construction management portal for Abu Dhabi Airports Company (ADAC), streamlining complex workflows and improving user efficiency. Leading end-to-end UX design including stakeholder interviews, UX audits, user flows, wireframes, and high fidelity prototypes. Delivering clear design specifications and supporting development to ensure design quality. Collaborating with cross-functional teams to align user needs with business goals and enhance product usability and performance.
UX Consultant at Rebus
April 1, 2025 - PresentDesigned a scalable SaaS construction management portal for Abu Dhabi Airports Company (ADAC), streamlining workflows and improving user efficiency. Led end-to-end UX design processes including stakeholder interviews, UX audits, user flows, wireframes, and high fidelity prototypes. Delivered clear design specifications and collaborated closely with development and cross-functional teams to ensure alignment with business goals and enhance product usability and performance.
UX/UI Consultant at Rebus
April 1, 2025 - PresentDesigned a scalable SaaS construction management portal for Abu Dhabi Airports Company, streamlining workflows and improving user efficiency. Led end-to-end UX and UI design, including stakeholder interviews, UX audits, wireframes, interactive prototypes, and high-fidelity UI mockups. Created scalable, component-based UI systems following atomic design and accessibility standards. Delivered detailed UI specifications and collaborated with developers to ensure visual and functional consistency. Worked closely with cross-functional teams to align user needs with business goals and enhance product usability.
UX/UI Consultant at Rebus
April 1, 2025 - PresentDesigning a scalable SaaS construction management portal for Abu Dhabi Airports Company (ADAC), streamlining complex workflows and improving user efficiency. Leading end-to-end UX and UI design processes including stakeholder interviews, UX audits, user flows, wireframes, interactive prototypes, and high-fidelity UI mockups. Creating scalable, component-based UI systems based on atomic design principles and ensuring accessibility standards. Delivering detailed UI specifications and collaborating closely with developers to ensure visual and functional consistency. Working cross-functionally to align user needs with business goals and enhance product usability and performance.
Independent UX Consultant
March 31, 2025 - July 29, 2025Specialized in creating and improving design systems and building new digital products for startups. Focused on establishing scalable, consistent design frameworks to support rapid growth and deliver seamless user experiences.
Independent UX Consultant
March 31, 2025 - July 29, 2025Specialized in creating and improving design systems and building new digital products for startups. Focused on establishing scalable, consistent design frameworks to support rapid growth and deliver seamless user experiences.
Independent UX Consultant
March 31, 2025 - July 29, 2025Specialized in creating and improving design systems and developing new digital products for startups. Focused on establishing scalable, consistent design frameworks to support rapid growth and deliver seamless user experiences.
Independent UX/UI Consultant
March 31, 2025 - July 29, 2025Specialized in creating scalable design systems and building new digital products for startups. Delivered intuitive, responsive UI designs across web, tablet, and mobile platforms. Focused on combining UX strategy with scalable, modern UI design to help startups move quickly while maintaining consistency.
Independent UX/UI Consultant
March 31, 2025 - July 29, 2025Specialized in creating scalable design systems and building new digital products for startups. Delivered intuitive, responsive UI designs across multiple platforms including web, tablet, and mobile. Combined UX strategy with scalable, modern UI design solutions to help startups move quickly while maintaining design consistency.
Lead UX Designer at ZEUX Innovation
June 30, 2024 - July 29, 2025Served as the single point of contact for UX design, collaborating directly with stakeholders, developers, and product teams to drive end-to-end design solutions. Led user research initiatives, including stakeholder interviews, usability testing, and behavioral analysis, to inform data-driven design decisions. Managed and mentored a team of designers, ensuring alignment with business goals and user needs while maintaining design consistency across digital platforms.
Lead UX Designer at ZEUX Innovation
June 30, 2024 - July 29, 2025Served as the single point of contact for UX design, collaborating directly with stakeholders, developers, and product teams to drive end-to-end design solutions. Led user research initiatives, including stakeholder interviews, usability testing, and behavioral analysis, to inform data-driven design decisions. Managed and mentored a team of designers, ensuring alignment with business goals and user needs while maintaining design consistency across digital platforms.
Lead UX Designer at ZEUX Innovation
June 30, 2024 - July 29, 2025Served as single point of contact for UX design, collaborating with stakeholders, developers, and product teams. Led user research initiatives including interviews, usability testing, and behavioral analysis to inform data-driven design decisions. Managed and mentored a team of designers ensuring alignment with business goals and user needs while maintaining design consistency.
Lead UX and UI Designer at ZEUX Innovation
June 30, 2024 - July 29, 2025Led UX and UI design for award-winning fintech, e-commerce, and EdTech platforms across India and the Middle East. Acted as single point of contact for clients, developers, and product teams delivering strategic and user-focused design solutions.
Lead UX and UI Designer at ZEU X Innovation
June 30, 2024 - July 29, 2025Led UX and UI design for award-winning fintech, e-commerce, and EdTech platforms across India and the Middle East. Acted as single point of contact for clients, developers, and product teams delivering strategic and user-focused design solutions. Managed scalable design systems and reusable UI components. Directed user research activities and mentor designer teams to ensure quality and alignment with product goals. Received the Red Dot Award in 2023 for leading an EdTech project delivering intuitive and impactful user experiences with clean and accessible UI.
Senior UX Designer at The Hanging House
August 31, 2021 - July 29, 2025Designed and implemented scalable SaaS platforms and AI-driven solutions for FinTech clients, including ICICI Bank, Motilal Oswal, and Gulf Bank Kuwait. Led creation of India’s first financial super app for Motilal Oswal, increasing conversions and expanding audience reach for trading and investment services. Developed branch automation system for Gulf Bank Kuwait, streamlining in-branch processes and enhancing customer interactions. Transformed the online loan journey for ICICI Bank, optimizing usability and creating a seamless digital experience for customers. Designed UX strategies for Loofipy (E-commerce) for the Indian market and international expansion. Created and maintained scalable design systems and reusable UI components. Consulted on UX strategy across the Middle East, USA, and India. Awarded the 2023 Red Dot Award for leading an EdTech project integrating intuitive interfaces with impactful user experiences.
Senior UX Designer at The Hanging House
August 31, 2021 - July 29, 2025Led UX/UI design for MedTech, Hospitality, Events, and Retail clients across UAE and KSA, ensuring usability, accessibility, and business alignment. Conducted user research, stakeholder interviews, and usability testing, translating insights into design decisions. Developed wireframes, prototypes, and high-fidelity UI designs, optimizing digital touchpoints for better engagement. Built and maintained scalable design systems, ensuring brand consistency and efficient collaboration across teams. Designed Expo2020 stands, integrating UX strategies and AI tools to enhance visitor experiences and engagement. Leveraged AI-driven insights to create digital and print content, improving social media reach and conversion rates. Applied data-driven design methodologies, commonly used in FinTech, to enhance decision-making and streamline user experiences.
Senior UX Designer at The Hanging House
August 31, 2021 - July 29, 2025Designed and implemented scalable SaaS platforms and AI-driven solutions for fintech clients such as ICICI Bank, Motilal Oswal, and Gulf Bank Kuwait. Led the creation of India's first financial super app for Motilal Oswal, developed branch automation for Gulf Bank Kuwait, and transformed online loan journeys for ICICI Bank. Designed UX strategies for Loofipy e-commerce expansion and maintained scalable design systems and reusable UI components across platforms. Consulted on UX strategy aligning design with business objectives. Awarded the 2023 Red Dot Award for EdTech project excellence.
Senior UX Designer at The Hanging House
August 31, 2021 - July 29, 2025Led UX and UI design for clients in MedTech, Hospitality, Events, and Retail across UAE and KSA. Designed responsive layouts and clean visual hierarchies using reusable components and scalable grid systems. Conducted user research and usability testing to improve accessibility and engagement. Developed wireframes, prototypes, and high-fidelity UIs optimized for web and mobile. Built and managed design systems to ensure brand consistency and smooth collaboration between design and development. Designed interactive Expo2020 stands integrating motion UI and smart kiosks. Used AI insights to refine visual content for campaigns and applied FinTech-grade interaction patterns and data visualization principles.
Senior UX Designer at The Hanging House
August 31, 2021 - July 29, 2025Led UX and UI design for MedTech, Hospitality, Events, and Retail clients across UAE and KSA. Designed responsive layouts and visual hierarchies with reusable components and scalable grid systems. Conducted user research and usability testing to improve accessibility and engagement. Developed wireframes, prototypes, and high-fidelity UIs optimized for web and mobile platforms. Built and managed design systems ensuring brand consistency and smooth collaboration between design and development. Designed interactive Expo2020 stands integrating motion UI and smart kiosks to enhance visitor engagement. Applied fintech-grade interaction patterns and data visualization principles to improve clarity in decision-making tools.
Graphic Designer at Connect IT
June 30, 2021 - July 29, 2025Designed print materials, brochures, stand banners, and marketing collateral for exhibitions, ensuring brand alignment and data-driven messaging. Collaborated with content teams to create engaging social media designs and campaigns, leveraging AI-powered tools for targeted reach and engagement. Developed a comprehensive content calendar for consistent omnichannel posting, maintaining a cohesive brand presence. Created scalable templates for social media and marketing materials, streamlining workflows and ensuring brand consistency.
Graphic Designer at Connect IT
June 30, 2021 - July 29, 2025Designed print materials, brochures, stand banners, and marketing collateral for exhibitions, ensuring brand alignment and data-driven messaging. Collaborated with content teams to create engaging social media designs and campaigns, leveraging AI-powered tools for targeted reach and engagement. Developed a comprehensive content calendar for consistent omnichannel posting, maintaining a cohesive brand presence. Created scalable templates for social media and marketing materials, streamlining workflows and ensuring brand consistency.
Graphic Designer at Connect IT
June 30, 2021 - July 29, 2025Designed print materials and marketing collateral aligned with brand messaging for exhibitions and social media campaigns, leveraging AI-powered tools. Developed a comprehensive content calendar for consistent omnichannel posting and created scalable social media templates to maintain brand consistency and streamline workflows.
Graphic Designer at Connect IT
June 30, 2021 - July 29, 2025Designed print materials, brochures, stand banners, and marketing collateral for exhibitions ensuring brand alignment. Collaborated to create engaging social media designs and campaigns leveraging AI-powered tools. Developed content calendars for consistent omnichannel posting maintaining cohesive brand presence. Created scalable templates for social media and marketing materials to streamline workflows and ensure brand consistency.
Graphic Designer at Connect IT
June 30, 2021 - July 29, 2025Designed print materials, brochures, stand banners, and marketing collateral for exhibitions. Collaborated with content teams to create engaging social media designs and campaigns leveraging AI-powered tools. Developed content calendars and scalable templates to maintain brand consistency and streamline workflows.
UX and UI Designer at Calaboub Group
March 31, 2020 - July 29, 2025Collaborated with product managers and developers to deliver seamless UX/UI designs, conducting UX audits and leveraging AI insights to optimize user engagement. Led user research and workshops to analyze shopping behaviors, optimizing B2C customer journeys with AI-powered solutions. Localised projects for USA and Saudi audiences, ensuring cultural relevance and user-centric design. Designed UX/UI for YSL Beauty’s e-commerce platform in UAE and KSA, implementing AI strategies to increase engagement and conversion rates. Contributed to luxury loyalty rewards system by integrating personalized user journeys and leveraging AI tools to enhance customer retention. Developed gamified user experiences to boost engagement utilizing AI to create tailored, interactive solutions.
DGP - UX and UI Designer at Caliboub Group
March 31, 2020 - July 29, 2025Collaborated with product managers and developers to deliver seamless UX/UI designs, conducting UX audits and leveraging AI insights to optimize user engagement. Led user research and workshops to analyze shopping behaviors, optimizing B2C customer journeys with AI-powered solutions. Localised a project for USA and Saudi audiences, conducting user research and testing to ensure cultural relevance and user-centric design across regions. Designed UX/UI for YSL Beauty’s e-commerce platform in the UAE and KSA, implementing AI strategies to increase engagement and conversion rates across emailers and ads. Contributed to a luxury loyalty rewards system, integrating personalised user journeys and leveraging AI tools to enhance customer retention. Developed gamified user experiences to boost engagement, utilizing AI to create tailored, interactive solutions for improved outcomes.
DGP- UX and UI Designer at Calaloub Group
March 31, 2020 - July 29, 2025Collaborated with product managers and developers to deliver seamless UX/UI designs, conducting UX audits and leveraging AI insights to optimize user engagement. Led user research and workshops analyzing shopping behaviors; localized projects for USA and Saudi audiences ensuring cultural relevance. Designed UX/UI for YSL Beauty e-commerce platform in UAE and KSA with AI strategies to increase engagement and conversions. Contributed to luxury loyalty rewards systems with personalized user journeys and gamified UX to boost engagement.
UX/UI Designer at Chalhoub Group
March 31, 2020 - July 29, 2025Collaborated with product managers and developers to deliver seamless UX/UI designs, conducting UX audits and leveraging AI insights to optimize user engagement. Led user research and workshops analyzing shopping behaviors, optimizing B2C customer journeys with AI-powered solutions. Localized projects for USA and Saudi audiences ensuring cultural relevance and user-centric design. Designed UX/UI for YSL Beauty’s e-commerce platform implementing AI strategies to improve engagement and conversion. Contributed to luxury loyalty rewards systems integrating personalized user journeys leveraging AI. Developed gamified user experiences utilizing AI to create tailored, interactive solutions.
UX/UI Designer at Chalhoub Group
March 31, 2020 - July 29, 2025Collaborated with product managers and developers to deliver seamless UX/UI designs leveraging UX audits and AI insights. Led user research and workshops to analyze shopping behaviors and optimize B2C customer journeys with AI-powered solutions. Localized projects for US and Saudi audiences ensuring cultural relevance. Designed UX/UI for YSL Beauty’s e-commerce platform in UAE and KSA, applying AI strategies to increase engagement and conversion rates. Developed gamified user experiences to boost engagement and tailored interactive solutions for improved outcomes.
Graphic Designer at Liv Digital Bank
June 30, 2019 - July 29, 2025Created digital marketing designs and social media content, ensuring brand consistency and messaging alignment. Designed engaging social media posts and app content, maintaining consistent brand voice and collaborating with internal teams to enhance audience engagement. Developed merchandise for campaigns aligned with Liv Bank’s branding. Executed social media strategies including emailers, flyers, and templates that adhered to the brand’s tone. Collaborated closely with cross-functional product teams, using user research and feedback to iterate on designs meeting user needs and business goals. Designed key user journeys for the Liv Bank app in Saudi Arabia, applying data-driven insights to refine user needs and enhance app functionality. Optimized app features and customer journeys improving money transfer processes.
Graphic Designer at Liv Digital Bank
June 30, 2019 - July 29, 2025Created digital marketing designs and social media content, ensuring brand consistency and messaging alignment, while fostering effective communication across teams for cohesive execution. Designed engaging social media posts and app content, maintaining a consistent brand voice and collaborating with internal teams to enhance audience engagement. Developed merchandise for campaigns, ensuring alignment with Liv Bank’s branding and collaborating with stakeholders to meet marketing objectives. Executed social media strategies, creating emailers, flyers, and templates that adhered to the brand’s tone, optimizing workflows, and driving marketing impact. Collaborated closely with cross-functional product teams, utilizing user research and feedback to iterate on designs that addressed both user needs and business goals. Designed key user journeys for the Liv Bank app in Saudi Arabia, applying data-driven insights to refine user needs and enhance app functionality. Optimized app features
Graphic Designer at Liv Digital Bank
June 30, 2019 - July 29, 2025Created digital marketing designs and social media content ensuring brand consistency, collaborating cross-functionally to enhance audience engagement. Developed merchandise aligned with Liv Bank branding and executed social media strategies with emailers, flyers, and templates. Designed key user journeys for the Liv Bank app in Saudi Arabia applying data-driven insights to refine and optimize app functionality and customer journeys.
Graphic Designer at Liv Digital Bank
June 30, 2019 - July 29, 2025Created digital marketing designs and social media content ensuring brand consistency. Designed app content maintaining consistent brand voice and collaborated with internal teams to enhance audience engagement. Developed merchandise for campaigns aligned with Liv Bank branding. Executed social media strategies producing emailers, flyers, and templates optimizing workflows and marketing impact. Collaborated with cross-functional product teams utilizing user research and feedback to iterate on designs addressing user needs and business goals. Designed key user journeys for Liv Bank app in Saudi Arabia applying data-driven insights to refine needs and enhance app functionality. Optimized app features and customer journeys improving money transfer processes aligning with financial objectives.
Graphic Designer at Liv Digital Bank
June 30, 2019 - July 29, 2025Created digital marketing designs and social media content ensuring brand consistency and messaging alignment. Developed merchandise for campaigns aligned with Liv Bank branding and collaborated with stakeholders to meet marketing goals. Executed social media strategies creating emailers, flyers, and templates optimizing workflows and driving marketing impact. Collaborated closely with product teams utilizing user research to iterate on designs addressing user needs and business goals. Designed key user journeys for the Liv Bank app in Saudi Arabia, leveraging data-driven insights to enhance functionality and customer journeys.
Design Lecturer at SAE Institute
April 1, 2019 - PresentSupported and mentored students, helping them achieve their academic and design goals through personalized guidance and actionable feedback. Conducted design workshops and led summer camps, enabling early learners and professionals to enhance their creativity and develop industry-relevant skills. Delivered insights on career pathways, shared industry expertise, and provided strategic guidance as a guest lecturer for students pursuing graphic design careers.
Design Lecturer at SAE Institute
April 1, 2019 - PresentSupported and mentored students, helping them achieve their academic and design goals through personalized guidance and actionable feedback. Conducted design workshops and led summer camps, enabling early learners and professionals to enhance their creativity and develop industry-relevant skills. Delivered insights on career pathways, shared industry expertise, and provided strategic guidance as a guest lecturer for students pursuing graphic design careers.
Design Lecturer at SAE Institute
April 1, 2019 - PresentSupported and mentored students, helping them achieve academic and design goals through personalized guidance and actionable feedback. Conducted design workshops and summer camps to enhance creativity and industry-relevant skills. Delivered insights on career pathways and provided strategic guidance as a guest lecturer for graphic design students.
Design Lecturer at SAE Institute
April 1, 2019 - PresentSupported and mentored students to achieve academic and design goals with personalized guidance and feedback. Conducted design workshops and summer camps to enhance creativity and develop industry-relevant skills. Provided insights on career pathways and shared industry expertise as a guest lecturer for graphic design students.
Design Lecturer at SAE Institute
April 1, 2019 - PresentSupported and mentored students to achieve academic and design goals via personalized guidance and actionable feedback. Conducted design workshops and led summer camps to enhance creativity and industry-relevant skills. Delivered career insights, shared industry expertise, and provided strategic guidance as a guest lecturer for graphic design students.
Education
Bachelor of Graphic Design at SAE Institute
January 1, 2016 - December 31, 2019Bachelor of Graphic Design at SAE Institute
January 1, 2016 - December 31, 2019Bachelor of Graphic Design at SAE Institute
January 1, 2016 - December 31, 2019Bachelor of Graphic Design at SAE Institute
January 1, 2016 - December 31, 2019Bachelor of Graphic Design at SAE Institute
January 1, 2016 - December 31, 2019Qualifications
Luxury Brand Management
June 1, 2021 - December 31, 2021Professional Diploma in Digital Marketing
January 1, 2019 - December 31, 2020Fashion Retail Transformation
December 1, 2021 - December 31, 2021Luxury Brand Management
June 1, 2021 - December 31, 2021Professional Diploma in Digital Marketing
January 1, 2019 - December 31, 2020Fashion Retail Transformation
December 1, 2021 - December 31, 2021Luxury Brand Management
June 1, 2021 - December 31, 2021Professional Diploma in Digital Marketing
January 1, 2019 - December 31, 2020Fashion Retail Transformation
December 1, 2021 - December 31, 2021Luxury Brand Management
June 1, 2021 - December 31, 2021Professional Diploma in Digital Marketing
January 1, 2019 - December 31, 2020Fashion Retail Transformation
December 1, 2021 - December 31, 2021Luxury Brand Management
June 1, 2021 - December 31, 2021Professional Diploma in Digital Marketing
January 1, 2019 - December 31, 2020Fashion Retail Transformation
December 1, 2021 - December 31, 2021Industry Experience
Financial Services, Retail, Education, Transportation & Logistics, Software & Internet, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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