Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Lubna Pathan, a strategic and growth-oriented marketing professional with over two years of hands-on experience in SEO and digital marketing. I currently lead digital marketing efforts at Global Furniture Group and co-founded a web design and marketing firm called Idearium. I thrive on collaborating cross-functionally and helping businesses improve their online visibility and performance. I'm passionate about driving high-ROI strategies, translating data into actionable insights, and continuously learning to stay ahead in the digital space. Whether working remotely or in fast-paced environments, I bring organization, clear communication, and a client-focused mindset to every project.…Hi, I'm Lubna Pathan, a strategic and growth-oriented marketing professional with over two years of hands-on experience in SEO and digital marketing. I currently lead digital marketing efforts at Global Furniture Group and co-founded a web design and marketing firm called Idearium. I thrive on collaborating cross-functionally and helping businesses improve their online visibility and performance. I'm passionate about driving high-ROI strategies, translating data into actionable insights, and continuously learning to stay ahead in the digital space. Whether working remotely or in fast-paced environments, I bring organization, clear communication, and a client-focused mindset to every project.

Lubna Pathan

SEO Expert, Digital Marketer, Marketing Strategist, +2





Hi, I'm Lubna Pathan, a strategic and growth-oriented marketing professional with over two years of hands-on experience in SEO and digital marketing. I currently lead digital marketing efforts at Global Furniture Group and co-founded a web design and marketing firm called Idearium. I thrive on collaborating cross-functionally and helping businesses improve their online visibility and performance. I'm passionate about driving high-ROI strategies, translating data into actionable insights, and continuously learning to stay ahead in the digital space. Whether working remotely or in fast-paced environments, I bring organization, clear communication, and a client-focused mindset to every project.…Hi, I'm Lubna Pathan, a strategic and growth-oriented marketing professional with over two years of hands-on experience in SEO and digital marketing. I currently lead digital marketing efforts at Global Furniture Group and co-founded a web design and marketing firm called Idearium. I thrive on collaborating cross-functionally and helping businesses improve their online visibility and performance. I'm passionate about driving high-ROI strategies, translating data into actionable insights, and continuously learning to stay ahead in the digital space. Whether working remotely or in fast-paced environments, I bring organization, clear communication, and a client-focused mindset to every project.

Available to hire

Hi, I’m Lubna Pathan, a strategic and growth-oriented marketing professional with over two years of hands-on experience in SEO and digital marketing. I currently lead digital marketing efforts at Global Furniture Group and co-founded a web design and marketing firm called Idearium. I thrive on collaborating cross-functionally and helping businesses improve their online visibility and performance.

I’m passionate about driving high-ROI strategies, translating data into actionable insights, and continuously learning to stay ahead in the digital space. Whether working remotely or in fast-paced environments, I bring organization, clear communication, and a client-focused mindset to every project.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO and PPC Specialist at Global Furniture Group

April 1, 2024 - Present

Lead end-to-end SEO and paid media initiatives, increasing organic visibility and driving high-converting website traffic. Analyze campaign performance using GA4, SEMrush, and Search Console, delivering actionable insights to senior stakeholders. Collaborate cross-functionally with content creators, designers, and developers to ensure cohesive marketing alignment. Develop and present detailed performance reports with strategic recommendations to the SVP of Marketing and executive team.

Search Engine Optimization Executive at Ethinos

May 31, 2023 - July 29, 2025

Managed SEO campaigns for six enterprise-level B2B clients, consistently improving search rankings and web traffic. Executed comprehensive on-page, off-page, and SEO strategies including audits, backlinking, and content optimization. Produced client-facing performance decks, analytics summaries, and quarterly growth presentations. Built long-term client relationships by maintaining consistent results and clear communication with cross-functional teams.

Search Engine Optimization Intern at Ethinos

January 31, 2022 - July 29, 2025

Supported SEO team with technical audits, competitive analysis, and content recommendations to improve site performance. Assisted with keyword research, metadata optimization, and backlink building campaigns. Monitored site analytics and performance metrics to identify areas for improvement. Created SEO reports and documentation to streamline campaign tracking and internal communication.

Social Media Marketing at LetMeEdit

August 31, 2021 - July 29, 2025

Managed social media accounts for multiple startups, developing content calendars and scheduling campaigns. Designed visual assets using Canva and Adobe Photoshop to enhance brand consistency and engagement. Wrote compelling post copy and optimized captions for engagement and reach. Tracked campaign metrics and prepared monthly reports to guide content strategy.

Sales & Customer Experience Intern at Expertrons

August 31, 2020 - July 29, 2025

Conducted outbound prospecting and cold outreach to drive new customer acquisition. Supported the sales funnel by qualifying leads and scheduling product demos. Provided post-sale support, addressing client needs and promoting value-added services. Documented CRM activity and contributed to upselling opportunities based on user behavior.