Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I'm Alma, a creative and results-driven Social Media Manager with over 5 years of experience crafting engaging content across Instagram, Facebook, and TikTok. I love taking a hands-on approach to content creation—from brainstorming ideas to executing campaigns that keep brands consistent and connected with their audiences. I've had the pleasure of working with local businesses to build partnerships, boost brand visibility, and drive community-focused campaigns. I'm passionate about helping brands grow their digital presence through authentic storytelling and meaningful online connections.…Hi! I'm Alma, a creative and results-driven Social Media Manager with over 5 years of experience crafting engaging content across Instagram, Facebook, and TikTok. I love taking a hands-on approach to content creation—from brainstorming ideas to executing campaigns that keep brands consistent and connected with their audiences. I've had the pleasure of working with local businesses to build partnerships, boost brand visibility, and drive community-focused campaigns. I'm passionate about helping brands grow their digital presence through authentic storytelling and meaningful online connections.

Alma Martinez

Social Media Manager, Content Producer, Content Creator, +2





Hi! I'm Alma, a creative and results-driven Social Media Manager with over 5 years of experience crafting engaging content across Instagram, Facebook, and TikTok. I love taking a hands-on approach to content creation—from brainstorming ideas to executing campaigns that keep brands consistent and connected with their audiences. I've had the pleasure of working with local businesses to build partnerships, boost brand visibility, and drive community-focused campaigns. I'm passionate about helping brands grow their digital presence through authentic storytelling and meaningful online connections.…Hi! I'm Alma, a creative and results-driven Social Media Manager with over 5 years of experience crafting engaging content across Instagram, Facebook, and TikTok. I love taking a hands-on approach to content creation—from brainstorming ideas to executing campaigns that keep brands consistent and connected with their audiences. I've had the pleasure of working with local businesses to build partnerships, boost brand visibility, and drive community-focused campaigns. I'm passionate about helping brands grow their digital presence through authentic storytelling and meaningful online connections.

Available to hire

Hi! I’m Alma, a creative and results-driven Social Media Manager with over 5 years of experience crafting engaging content across Instagram, Facebook, and TikTok. I love taking a hands-on approach to content creation—from brainstorming ideas to executing campaigns that keep brands consistent and connected with their audiences.

I’ve had the pleasure of working with local businesses to build partnerships, boost brand visibility, and drive community-focused campaigns. I’m passionate about helping brands grow their digital presence through authentic storytelling and meaningful online connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at Self-Employed

May 1, 2023 - Present

Own and manage day-to-day social media scheduling, publishing, and community engagement for multiple clients across platforms including Instagram, TikTok, Facebook. Create and execute customized content calendars, leveraging platform best practices to drive engagement, growth, and audience retention. Write and optimize copy, tags, and creative assets tailored for each platform, ensuring brand consistency and high-impact messaging. Track and analyze content performance using platform-native analytics and third-party tools to identify trends, flag fluctuations, and adjust strategy for improved results.

Network Marketing Consultant Social Media at Seint Makeup

May 31, 2022 - July 29, 2025

Created relatable, on-brand content that connected with target audiences on Instagram and Facebook, fostering authentic engagement and driving product interest. Filmed and edited short-form educational and lifestyle content to support campaigns, product launches, and seasonal promotions. Provided personalized coaching and consultations to guide clients through wellness or beauty routines, building loyalty and long-term retention. Developed strong partnerships with local businesses and community brands to expand reach and support cross-promotion efforts.

Network Marketing Consultant Social Media at Seint Makeup

August 1, 2022 - Present

Same role as above covering an earlier time period, indicating previous engagement in similar responsibilities developing content, coaching clients, and forming partnerships focused on wellness and beauty.

Sr. Analyst, Regional Strategy & Business Planning at American Airlines

September 30, 2020 - July 29, 2025

Collaborated with wholly owned carriers and affiliate partners to forecast and manage pilot crew capacity, identifying risks and recommending solutions. Led cross-functional meetings with senior leadership to discuss industry trends, operational updates, and strategic initiatives. Designed and implemented enhanced reporting tools to provide accurate, real-time data for long-term planning and decision-making. Acted as a liaison between internal teams and external vendors, ensuring alignment on strategic goals and mitigating potential disruptions.

Commodity Manager, Regional Airport Services at American Airlines

December 31, 2017 - July 29, 2025

Managed vendor contracts for regional airport operations, focusing on performance optimization and cost efficiency. Conducted detailed analyses to identify process improvement opportunities and implemented changes that enhanced service delivery. Built and maintained strong relationships with external suppliers, ensuring seamless collaboration and adherence to service level agreements.

Commodity Manager, Corporate & Distressed Accommodations at American Airlines

December 31, 2016 - July 29, 2025

Negotiated contracts for corporate travel and accommodations, achieving $49MM in annual spend management. Reduced travel costs by negotiating rate savings, rebates, and policy compliance. Coordinated with internal stakeholders to ensure travel and accommodation services met companywide needs.

Commodity Manager, Office Supplies & Print at American Airlines

December 31, 2015 - July 29, 2025

Consolidated supplier agreements and streamlined procurement processes, improving cost efficiency and operational consistency. Initiated companywide strategies for office equipment needs, including a unified portal for purchasing. Negotiated contracts for in-flight medical consultation services, ensuring passenger safety and compliance.

Commodity Manager, South & Central America Airport Services at American Airlines

December 31, 2014 - July 29, 2025

Managed bidding and implementation processes for new international route startups in challenging markets with limited vendor availability. Conducted on-site visits and audits to ensure vendors met contractual obligations and performance standards. Negotiated international contracts considering varying labor and legal requirements, delivering seamless service launches.