Luisa Ortiz
With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with…
About
With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation.
I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.
- 7 years' experience
- Joined July 2025
Industry experience
- Consumer Goods
- Professional Services
- Media & Entertainment
- Retail
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Work experience· 5 roles
Designed and implemented a digital marketing strategy based on content, strengthening personal brand identity and achieving 70% engagement. Developed optimized messages and social media pieces, increasing reach, interaction, and audience connection by 70%. Boosted organic growth of the LinkedIn community by 75%, consolidating digital presence and increasing visibility in the professional environment. Improved brand perception and recall through digital positioning tactics aligned with business commercial objectives.
Developed and led the marketing and branding area with a focus on digital strategy, achieving a notable position in the textile sector. Designed public relations actions that doubled the media database and generated more than $5.789 million in freepress value. Implemented visibility campaigns and large events, such as Feria Eva, Colombiamoda, and Colombiatex, attracting over 1,000 attendees and strengthening brand presence. Produced strategic content and digital articles generating high engagement and reinforcing brand reputation on online channels.
Promoted an organizational culture aligned with company values. Led multidisciplinary teams on innovative communication projects. Developed events to promote organizational culture and launch internal campaigns.
Education
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