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With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation. I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.…With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation. I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.

Luisa Ortiz

Marketing Analyst, Content Designer, Marketing Strategist, +7

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With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation. I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.…With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation. I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.

Available to hire

With experience in marketing, branding, writing, event planning, and communication strategies, I specialize in developing content and strategic plans that boost brand positioning and create meaningful connections with audiences. I enjoy combining creativity and analysis to achieve measurable results and effective market differentiation.

I have designed and led digital marketing strategies, managed public relations actions that increased media presence, organized large-scale events, and created engaging digital content, all while fostering strong relationships with the media and internal teams.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Asesora de gestión y posicionamiento en medios digitales at CEO Yanet Londoño Diosa

December 31, 2024 - July 30, 2025

Designed and implemented a digital marketing strategy based on content, strengthening personal brand identity and achieving 70% engagement. Developed optimized messages and social media pieces, increasing reach, interaction, and audience connection by 70%. Boosted organic growth of the LinkedIn community by 75%, consolidating digital presence and increasing visibility in the professional environment. Improved brand perception and recall through digital positioning tactics aligned with business commercial objectives.

Responsable de Marketing y Branding at OFFCORSS C.I. HERMECO S.A.

January 1, 2020 - Present

Developed and led the marketing and branding area with a focus on digital strategy, achieving a notable position in the textile sector. Designed public relations actions that doubled the media database and generated more than $5.789 million in freepress value. Implemented visibility campaigns and large events, such as Feria Eva, Colombiamoda, and Colombiatex, attracting over 1,000 attendees and strengthening brand presence. Produced strategic content and digital articles generating high engagement and reinforcing brand reputation on online channels.

Comunicadora y relacionista público at Departamento Administrativo de Planeación

December 31, 2019 - July 30, 2025

Managed relationships with media, facilitating the dissemination of public interest information. Wrote press releases, speeches, bulletins, and other content for diverse communication channels. Coordinated institutional events and protocol activities.

Coordinadora de Comunicación Interna y Eventos at Comercial Nutresa

December 31, 2019 - July 30, 2025

Promoted an organizational culture aligned with company values. Led multidisciplinary teams on innovative communication projects. Developed events to promote organizational culture and launch internal campaigns.

Analista de Comunicación Interna at Grupo Réditos

December 31, 2018 - July 30, 2025

Participated in the editorial committee and creation of the institutional magazine "Grupo Réditos para Todos." Collaborated with multidisciplinary teams to achieve common objectives. Designed reports that facilitated strategic decision-making by management.