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I'm a digital marketing professional with 5+ years of experience across SaaS, nonprofit, and agency environments. I've proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. I'm passionate about telling the right stories to the right audience to generate measurable results, and I enjoy collaborating with sales, product, and support teams to maximize campaign impact.…I'm a digital marketing professional with 5+ years of experience across SaaS, nonprofit, and agency environments. I've proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. I'm passionate about telling the right stories to the right audience to generate measurable results, and I enjoy collaborating with sales, product, and support teams to maximize campaign impact.

Derek Siddorn

Copywriter, Content Producer, Social Media Manager, +5

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I'm a digital marketing professional with 5+ years of experience across SaaS, nonprofit, and agency environments. I've proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. I'm passionate about telling the right stories to the right audience to generate measurable results, and I enjoy collaborating with sales, product, and support teams to maximize campaign impact.…I'm a digital marketing professional with 5+ years of experience across SaaS, nonprofit, and agency environments. I've proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. I'm passionate about telling the right stories to the right audience to generate measurable results, and I enjoy collaborating with sales, product, and support teams to maximize campaign impact.

Available to hire

I’m a digital marketing professional with 5+ years of experience across SaaS, nonprofit, and agency environments. I’ve proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration.

I’m passionate about telling the right stories to the right audience to generate measurable results, and I enjoy collaborating with sales, product, and support teams to maximize campaign impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Juvonno EMR - Great White North Computer Solutions Inc.

May 31, 2025 - July 29, 2025

Led digital content strategy for social media, email campaigns, and website, helping generate qualified leads and strengthen brand authority in the B2B SaaS healthcare space. Increased paid social ad click-through rates by 170% and reduced average cost-per-click by 46% through targeted creative and ongoing campaign optimization. Drove an 86% growth in overall audience size, including 93% growth on Instagram, while helping improve average monthly SQL generation by 68% through targeted content and campaign strategy. Collaborated cross-functionally with sales, product, and support teams to ensure messaging alignment and campaign effectiveness. Created targeted marketing assets tailored to clinics and healthcare professionals, contributing to increased conversion rates. Wrote copy for product launches, feature promotions, and thought leadership pieces, including blogs and landing pages.

Marketing & Communications Coordinator at Kinsmen Club of Winnipeg

August 31, 2022 - July 29, 2025

Led public communications and marketing efforts for fundraising projects including the popular Kin Kar Raffle and Kinsmen Jackpot Bingo. Designed content for social media and web that helped increase public engagement and drive sales for year-round fundraising projects. Maintained the website, published regular updates, and supported club members with event promotion tools. Acted as liaison with media contacts and community partners to increase organizational reach. Coordinated cross-brand promotion with charity partners to maximize exposure for both brands.

Creative Writer & Creative Services Representative at Bell Media Manitoba

February 28, 2021 - July 29, 2025

Managed a portfolio of 250+ advertising clients across multiple markets, building strong, long-term relationships. Wrote, edited, and produced radio scripts and campaign copy aligned with diverse client goals. Acted as primary point of contact, ensuring campaigns delivered measurable value and client satisfaction. Partnered with sales and production teams to execute high-quality creative under tight deadlines. Stepped into interim leadership role, supporting team operations during management absences.

Digital Marketing & Communications Specialist at Juvonno EMR - Great White North Computer Solutions Inc.

August 20, 2022 - May 20, 2025

Led digital content strategy across social, email, and website channels, boosting qualified leads and brand authority in B2B SaaS healthcare. Achieved 86% audience growth overall, including 93% increase on Instagram. Increased monthly SQL generation by 68% through targeted content and campaigns. Improved paid social ad click-through rates by 170% and reduced cost-per-click by 46% via targeted creatives and ongoing optimization. Collaborated with sales, product, and support teams to align messaging and maximize campaign impact. Developed targeted marketing assets for clinics and healthcare professionals, driving higher conversion rates. Crafted copy for product launches, feature promotions, blogs, and landing pages to support thought leadership.

Digital Marketing Specialist at Bell Media Manitoba

August 20, 2017 - February 20, 2021

Managed portfolio of 250+ advertising clients across multiple markets, fostering strong, long-term relationships. Wrote, edited, and produced radio scripts and campaign copy tailored to client goals. Served as primary point of contact, ensuring campaigns delivered measurable value and high client satisfaction. Collaborated with sales and production teams to deliver high-quality creative with tight deadlines. Filled interim leadership roles, supporting team operations during management absences.