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I am a highly motivated and results-driven marketing professional with a strategic mindset, strong organisational and multitasking abilities. As a full-stack marketer, I specialise in digital and social media marketing, brand communication, data analysis, and collaborative marketing. My diverse background in technology, e-commerce, and fashion enables me to bring a commercially driven and analytical approach to problem-solving. I thrive in fast-paced environments and enjoy collaborating with talented, like-minded professionals. I have a passion for creating impactful marketing strategies and optimising digital platforms to enhance user engagement and brand presence. My extensive experience includes website optimisation, SEO, email marketing, CRM management, data analytics, event planning, and brand repositioning, across various dynamic sectors. I am dedicated to continuous learning and professional growth in marketing and communications.…I am a highly motivated and results-driven marketing professional with a strategic mindset, strong organisational and multitasking abilities. As a full-stack marketer, I specialise in digital and social media marketing, brand communication, data analysis, and collaborative marketing. My diverse background in technology, e-commerce, and fashion enables me to bring a commercially driven and analytical approach to problem-solving. I thrive in fast-paced environments and enjoy collaborating with talented, like-minded professionals. I have a passion for creating impactful marketing strategies and optimising digital platforms to enhance user engagement and brand presence. My extensive experience includes website optimisation, SEO, email marketing, CRM management, data analytics, event planning, and brand repositioning, across various dynamic sectors. I am dedicated to continuous learning and professional growth in marketing and communications.

Laura Shuwei Lo

SEO Expert, Digital Marketer, Marketing Strategist, +4

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I am a highly motivated and results-driven marketing professional with a strategic mindset, strong organisational and multitasking abilities. As a full-stack marketer, I specialise in digital and social media marketing, brand communication, data analysis, and collaborative marketing. My diverse background in technology, e-commerce, and fashion enables me to bring a commercially driven and analytical approach to problem-solving. I thrive in fast-paced environments and enjoy collaborating with talented, like-minded professionals. I have a passion for creating impactful marketing strategies and optimising digital platforms to enhance user engagement and brand presence. My extensive experience includes website optimisation, SEO, email marketing, CRM management, data analytics, event planning, and brand repositioning, across various dynamic sectors. I am dedicated to continuous learning and professional growth in marketing and communications.…I am a highly motivated and results-driven marketing professional with a strategic mindset, strong organisational and multitasking abilities. As a full-stack marketer, I specialise in digital and social media marketing, brand communication, data analysis, and collaborative marketing. My diverse background in technology, e-commerce, and fashion enables me to bring a commercially driven and analytical approach to problem-solving. I thrive in fast-paced environments and enjoy collaborating with talented, like-minded professionals. I have a passion for creating impactful marketing strategies and optimising digital platforms to enhance user engagement and brand presence. My extensive experience includes website optimisation, SEO, email marketing, CRM management, data analytics, event planning, and brand repositioning, across various dynamic sectors. I am dedicated to continuous learning and professional growth in marketing and communications.

Available to hire

I am a highly motivated and results-driven marketing professional with a strategic mindset, strong organisational and multitasking abilities. As a full-stack marketer, I specialise in digital and social media marketing, brand communication, data analysis, and collaborative marketing. My diverse background in technology, e-commerce, and fashion enables me to bring a commercially driven and analytical approach to problem-solving. I thrive in fast-paced environments and enjoy collaborating with talented, like-minded professionals.

I have a passion for creating impactful marketing strategies and optimising digital platforms to enhance user engagement and brand presence. My extensive experience includes website optimisation, SEO, email marketing, CRM management, data analytics, event planning, and brand repositioning, across various dynamic sectors. I am dedicated to continuous learning and professional growth in marketing and communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at BDA London | Trendhub

March 1, 2025 - August 11, 2025

Enhanced website user experience and optimised website structure leading to improved user flow and increased inbound inquiries. Managed social media platforms and developed data-driven SEO content strategies which resulted in a 14% engagement rate increase on LinkedIn. Analysed key marketing data to inform business decisions, optimise operational processes, and refine communication, sales, and commercial strategies. Centralised and segmented customer data across Wix, Mailchimp, and Demio, improving email marketing click-through rate by 2.7%. Successfully coordinated online webinars and offline trade shows, increasing brand exposure and conversion through targeted promotion and tailored offers.

Digital Marketing Specialist at BDA London | Trendhub

February 28, 2025 - August 11, 2025

Enhanced the user experience and optimized website structure leading to increased inbound inquiries. Managed social media and developed a data-driven SEO content strategy that increased LinkedIn engagement by 14%. Analyzed key marketing data to inform business decisions and optimized operational processes. Centralized and segmented customer data across Wix, Mailchimp, and Demio improving CTR by 2.7%. Coordinated online webinars and offline trade shows, boosting brand exposure and conversion rates through targeted promotions.

E-commerce Marketing Manager | Shopify & Klaviyo at Rue Gambon (Jewellery Brand)

October 1, 2024 - Present

Managed Shopify CMS including product pages, content, collections, UI, and asset library to align marketing and sales strategies for enhanced user experience and conversion rates. Designed and implemented Klaviyo email marketing with automation and personalised messaging, conducting A/B tests to optimise campaign performance. Developed a comprehensive rebranding strategy to refine brand positioning and communication. Provided bi-weekly performance reports evaluating site traffic, marketing ROI, and conversion rates. Executed digital marketing campaigns across website, email, and social media ensuring alignment with overall marketing objectives.

E-commerce Marketing Manager | Shopify & Klaviyo at Rue Gambon (Jewellery Brand)

October 1, 2024 - Present

Managed product pages, content details, collections, user interface, and assets aligning marketing and sales to increase conversion rates. Designed and implemented Klaviyo email marketing automation and personalized messages, including A/B testing to optimize campaign performance. Developed rebranding strategies to refine brand positioning and unify communication. Provided bi-weekly performance reports on site traffic, marketing ROI, and conversions. Executed marketing campaigns across digital platforms including website, email, and social media.

Freelance Digital Marketing Consultant | Squarespace Developer at Brown Sugar Beauty (Beauty Salon)

July 1, 2024 - August 11, 2025

Developed fully functional website using Webflow including design, plugin implementation, and maintenance. Enhanced online presence through website optimisation, SEO, Google Business Profile, and executing holistic digital marketing strategies. Delivered tailored customer relationship management services based on client needs and business opportunities. Conducted SEO analysis to boost website ranking on search engine results pages using Google Analytics, Trends, Search Console, and Keyword Planner. Created monthly content strategies including web blogs, social media posts, and short videos utilising SEO data.

Freelance Digital Marketing Consultant | Squarespace Developer at Brown Sugar Beauty (Beauty Salon)

July 1, 2024 - August 11, 2025

Developed full website flow, design, plugin implementation, and maintenance. Enhanced client's online presence via SEO, website optimization, Google Business Profile, and holistic digital marketing strategies. Provided tailored end-to-end customer relationship management services. Conducted SEO analysis using Google Analytics, Trends, Search Console, and Keyword Planner. Created monthly content strategies for web blogs, social media, and short video platforms based on SEO analysis.

Brand Specialist at Amazon UK | Amazon Vendor Service

November 30, 2022 - August 11, 2025

Managed vendor account relationships to improve sales revenue by operating business activities. Improved and monitored product pages to identify marketing opportunities, increase website traffic, and optimise customer experience. Conducted sales forecasting and inventory planning to support supply chain activities from China to Europe. Developed and executed merchandising initiatives, setting sales targets and promoting additional Amazon services. Resolved supply chain issues including compliance and container management. Negotiated pricing strategies with vendors to achieve ROI during major sale events. Utilised data analysis to propose holistic vendor improvement plans and competitive pricing margins.

Brand Specialist at Amazon UK | Amazon Vendor Service

November 30, 2022 - August 11, 2025

Managed vendor relationship to improve sales revenue through business operations. Improved and monitored product pages to discover and analyze marketing opportunities increasing web traffic and optimizing customer experience. Conducted sales forecasting and inventory planning supporting supply chain activities between China and Europe. Developed merchandising initiatives, sales targets, and promoted additional Amazon services. Managed compliance and container issues to enhance supply chain efficiency. Negotiated pricing and margin strategies to maximize ROI on key sales events.

Digital Marketing and Communications at Lablaco | Circular Fashion Summit

January 31, 2022 - August 11, 2025

Conducted strategic market research and benchmarking to develop integrated marketing communication campaigns. Audited and evaluated digital marketing strategies, preparing strategic marketing reports and website integration plans. Optimised SEO keywords and content strategy based on Google Trends to enhance web and social media visibility. Analysed cross-platform digital data including LinkedIn, Instagram, Facebook, and Google Analytics for monthly reporting. Managed communication with business partners for collaborative marketing objectives. Assisted in marketing material preparation and coordinated team projects. Managed CRM follow-ups with partners and customers during the summit and developed campaign pages using Squarespace CMS.

Digital Marketing and Communications at Lablaco | Circular Fashion Summit

January 31, 2022 - August 11, 2025

Conducted strategic market research and benchmarking to develop integrated marketing communication campaigns for the Circular Fashion Summit community. Audited and proposed improvements for digital marketing strategies. Optimized SEO keywords and content across websites and social media using Google Trends, Google Analytics, and Search Console. Maintained partner communications and assisted in marketing material preparation and event coordination. Managed customer relationships and created website pages via Squarespace CMS.

Marketing Executive | Stylist Assistant at Deni Kiro Style Consultancy

October 31, 2020 - August 11, 2025

Initiated and maintained brand collaborations and partnerships. Created trending marketing content and copy for multiple social media platforms, including Instagram, LinkedIn, YouTube, Pinterest, and designed social media adverts and newsletters targeting segmented client groups. Managed social media platforms generating 65% of official website active users and significantly increased engagement rates on LinkedIn and Pinterest. Conducted strategic research and developed integrated marketing communication projects improving website sessions and session duration. Launched successful brand campaigns including giveaway collaborations. Gained hands-on styling experience as assistant stylist.

Marketing Executive | Stylist Assistant at Deni Kiro Style Consultancy

October 31, 2020 - August 11, 2025

Initiated and tracked brand partnerships and collaborations. Created trendy marketing content and copy for multiple social media platforms and newsletters, segmenting clients effectively. Managed social media accounts driving significant increases in website users and engagement rates, including a 65% boost in active website users and 10.61% rise in LinkedIn sessions. Conducted integrated marketing communication projects expanding client profiles and improved website session durations. Launched giveaways boosting engagement. Assisted in one-on-one styling sessions gaining practical styling experience.

E-commerce Internship at Wardrobe of Tomorrow

June 30, 2020 - August 11, 2025

Updated e-commerce products with tailored details and onboarded products from partnered brands, supporting the platform's content. Collaborated with brand partners to maintain and enhance product listings and user experience.

Editorial Internship at The Vou Online Magazine

June 30, 2020 - August 11, 2025

Researched and created trendy content and graphics with Photoshop. Authored articles such as ‘Six organic Fabrics every sustainable fashion designer should use’ which gathered over 16,000 views. Performed SEO analysis and optimisation including fixing broken and redirected links, embedding internal links, and increasing site ranking. Grew social media community memberships and analyzed target markets using social media and Google Analytics data. Updated and onboarded e-commerce products from partnered brands to the platform.

E-commerce Internship at Wardrobe of Tomorrow

June 30, 2020 - August 11, 2025

Updated e-commerce product details and onboarded products from cooperating brands. Increased Facebook group membership and analysed web and social media analytics to optimize marketing strategies.

Editorial Internship at The Vou Online Magazine

June 30, 2020 - August 11, 2025

Researched trends and created content including copywriting and graphic editing, reaching over 16,000 views on key articles. Performed SEO evaluation and optimization on WordPress increasing website rank significantly. Improved social media presence and analyzed target market data. Created and updated e-commerce product listings for associated brands.